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CAPITALS

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Внедрение новых услуг для корпоративных клиентов с помощью облачных решений

Леонид Бельский

Business Unit Global Services

Будущее Телеком Индустрии:

10 июня 2015

Slide title 70 pt

CAPITALS


Operator Cloud jorney …..

Operators’ Three transformation journeys

Telecom Cloud IT Cloud Commercial Cloud

Telecom Network Transformation

Commercial Cloud Offerings

Internal IT Transformation

Virtualized network functions e.g vEPC, vIMS

Virtualized IT functions for internal use e.g CRM, OSS/

BSS

Cloud offerings sold as a service (XaaS) e.g. Public

cloud for enterprises

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Bullets level 2-5 minimum 20 pt

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐəәǽẀẁẂẃẄẅỲỳ№

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© Ericsson AB 2015 | 2015-06-09 |

Operator Cloud options Not mutually exclusive!

VNF Vendor Islands

NFV on IT Cloud

OPNFV Cloud

Operator private IT cloud

Operator commercial cloud

Operator IT Cloud

Operator Commercial Cloud

Operator Telecom Cloud Business Drivers

Topline growth via regional cloud services

Modernize legacy IT platforms

Reuse private IT infra for telco applications

Automation and network slices

Platform flexibility/ SW/HW decoupling

Most operators

Current vEPC & vIMS deployments

Examples

A

B

C

D

E

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson Cloud Powering the Digital Industrialization of Modern Businesses

Cloud-based offerings and applications

IT & operations Infrastructure

Transport

Telecom

industry specific offerings

TV & Media


Transport


Other Industries


›  Cloud Transformation Services ›  Operation of Data Centers and Cloud

›  Converged Cloud ›  Cloud Management ›  Platform as a Service ›  Infrastructure as a Service ›  Data Center HW & Equipment Management

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© Ericsson AB 2015 | 2015-06-09 |

Capability Investment 1000+

Cloud Developers 600+

Principal Solution Architects

500+

Experts in Research, Stds & Tech Strat.

$1B Investment in 3 ICT Centers

Acquisitions*, Investments* & Partners*

Platinum Board Member

Industry Ecosystem

Gold Level Board Member Actively contributing to Neutron (Quantum) WAN support Co-editor of OVF 2.0 whitepaper

Active in all NFV working groups - editors of Portability & Replicability and Availability Framework, responsible for PoC Framework

IETF Chairman & actively contributing on SDN working groups: L2VPN, L3VPN, NVO3, I2RS

Gold Level Sponsor

* * *

* *

* *

*

*

Platinum member, Co-founder

* *

*

**

Ericsson’s Cloud Commitment

*

Cloud Transformation Partner

NFV Operator Internal IT

Operator Commercial

Cloud

Complete Cloud offerings

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CAPITALS


Cloud industry trends

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© Ericsson AB 2015 | 2015-06-09 |

The Shift to Service Providers

65-85

20-30

10-20

25-35

<5

20-30

5-10 10-20

Share of workload, %

Today Cloud adoption for new workloads and those without sensitive data

2020 Multi-cloud adoption will grow largely as an alternative to on-premise infrastructure

Less Critical Workloads

More Critical Workloads

“Owned”

“Utility”

Service Provider

Private Data Centers

Commodity Cloud

Commercial Cloud

Private “IT” Cloud

Legacy

And from Legacy to Private Cloud

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© Ericsson AB 2015 | 2015-06-09 |

q  Cloud adoption is rising, however concerns about security and governance are limiting factors for fully embracing cloud technology

q  Increasingly, organizations are beginning to build infrastructure and applications that are cloud-optimized and software-defined.

q  74% of enterprises are concerned about cloud security & governance. q  The market for PaaS solutions is increasing by over 35% in 2015, to USD 6b q  Two thirds of companies are either concerned or very concerned about the complexity involved

in managing and governing a hybrid cloud environment q  By 2015, the spending on cloud services is expected to grow by 20% and large data centers

will account for more than 25% of all data hardware

› 

Cloud EVOLUTION SECURITY TOP OF MIND AS EFFICIENCY & NEW SERVICES DRIVE CLOUD DEPLOYMENT

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© Ericsson AB 2015 | 2015-06-09 |

Increasingly dominated by AMZN, MSFT and GOOG

Extreme price pressure as the big three compete for market share

Very asset intensive with the big three investing $16B in CapEx in recent years to build cloud infrstucture

Aggressive adoption by start-ups and experimental workloads but enterprise adoption is lagging

“Commodity” Cloud: A place to avoid

Amazon

Microsoft

Google

IBM

Rackspace

0,0%

40,0%

80,0%

120,0%

160,0%

0,0% 10,0% 20,0% 30,0% 40,0%

Gro

wth

Rat

e (tt

m)

Market Share

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© Ericsson AB 2015 | 2015-06-09 |

Many Enterprise workloads need a better cloud

Must provide Enterprise-grade security Must comply with governance rules in various industries and legal jurisdictions Must have a contracting model that is aligned with the needs of the enterprise

Operator “Commercial” Cloud: Unlocking the opportunity

2010 2011 2012 2013 2014 2015 2016

Dedicated Hos3ng 3 078 3 257 3 468 3 690 3 922 4 166 4 221

Shared Hos3ng 8 584 9 385 10 455 11 621 12 888 14 244 15 689

Managed Hos3ng 12 808 15 524 18 931 22 958 27 655 33 179 39 648

Public Commodity Cloud 996 2 190 4 230 6 707 9 388 12 396 15 579

$0 $10 000 $20 000 $30 000 $40 000 $50 000 $60 000 $70 000 $80 000

US$-‐m

illion

Worldwide Hos2ng and Cloud Market Size

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CAPITALS


Evolving operator roles ict service roles in the Networked Society

Applications & Services

Systems & Platforms

Connectivity & Communication

Network developer

Service enabler

Service creator

Service producer

Service platform

developer

Users, Content & Devices

Operators may need to play multiple roles at the same time… … addressing different market segments with applied roles.

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New cloud revenues

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© Ericsson AB 2015 | 2015-06-09 |

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© Ericsson AB 2015 | 2015-06-09 |

SHIPPING Industry Challenges

› Bunker efficiency (fuel costs)

› Earnings and Margin pressure

› Staff training & development

› Security/piracy

› Crew Welfare

› Legislation

› Insurance costs

Earnings

Costs

Profit Earning

Costs Value Driver

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© Ericsson AB 2015 | 2015-06-09 |

Use case example Ericsson voyage optimization solution for Maersk brings new revenues for telecom operators

•  The basic need for real time information on the total fleet and individual vessel position speed and direction

•  GSM/VSAT for real time monitoring

•  Ship to Shore communication

•  Real time Voyage speed measured to accuracy

•  Common Communication platform

•  A fully Managed service including Vendor SLA Management Result: Customer saved USD 50 Million

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson Ict Cloud

Field Maintenance Customer

Support Center

Ericsson ICT Cloud

Telecom Network Operator

Fleet Company

Insurance Companies

Telemed

Terminal / Port

Flag State, Port State & Customs

Agencies

Operation Region I

Operation Region VI

Operation Region II Operation Region III

Operation Hub

Vessel

Captain & Owner/Manager

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Ericsson’s emerging focus: Helping build cloud services

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson ConsumerLab annual research

1.1 billion REPRESENTING

PEOPLE 100,000

RESPONDENTS

15 STUDIED

MEGACITIES 40 MORE THAN

COUNTRIES

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© Ericsson AB 2015 | 2015-06-09 |

Eight Connected home solution areas

Organization

Grocery Shopping & Inventory

Home Security

Appliance Management

Energy & Utility

Communication Entertainment

Health & Wellness

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© Ericsson AB 2015 | 2015-06-09 |

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Alarm/Home Security companies

Home Improvement retail stores

Electronics manufacturers

Electric/Gas/Heating Utility companies

Wireless/mobile service provider / Telecommunications companies

Internet Service providers

Home appliance companies

Technology/Software companies (Google, Microsoft)

Consumer electronics stores

City/local municipality (provided as public service)

Cable television companies

Mass Merchant stores

Computer companies (Dell, Toshiba)

Local telephone companies

Emerging companies (Nest, Quirky)

Online retailers (Amazon)

Base : Those highly /moderately interested in any of the 8 areas and interested in integrated home solutions (Rated 7 or above )

Ranking of potential suppliers Across the countries in the study Alarm and Home security companies received the highest scores to offer integrated home solutions

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Use case example Operator To provide B2B MVNE PLATFORM for security companies

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Examples of new commercial cloud services for B2B

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© Ericsson AB 2015 | 2015-06-09 |

Use case example Secure cloud Storage

Operator X

End user

Secure Cloud Storage

User

SW suite

Standard API

Enterprise

Customer services

Internal IT services

Object storage via standard API

Mobile phone backup

Backup

Bulk document storage

Personal Cloud

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson & Cleversafe partnering on web-scale object storage Secure Cloud storage

Accessibility

Security

Cleversafe Object Storage

Automation & Governance

+

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© Ericsson AB 2015 | 2015-06-09 |

Platform Economics Greater Resiliency at a Fraction of the Cost

•  $/TB comparison"•  Analysis by Cleversafe customer"80%+ lower cost 30-60%+ lower cost

NAS Gateway and dsNet

dsNet Object DR protected

Current NAS DR protected

Current NAS Single Copy

Ericsson secure cloud storage vs Amazon Ericsson secure cloud storage vs NAS

$0

$1 000 000

$2 000 000

$3 000 000

$4 000 000

$5 000 000

$6 000 000

$7 000 000

$8 000 000

$9 000 000

$10 000 000

480 TB 960 TB 1920 TB 3840 TB

S3 Ericsson SCS

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© Ericsson AB 2015 | 2015-06-09 |

Secure cloud storage Cloud based Enterprise Mobility Management

Cloud based Push-to-talk

Cloud based MVNE platform as a service Cloud based

MVNE/MVNO as a service

Cloud based Enterprise Mobility Management

Ericsson Managed Enterprise Cloud

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© Ericsson AB 2015 | 2015-06-09 |

CLOUD PUSH TO TALK

3G, 4G-LTE, Wi-Fi

› Service Description: Cloud-based PTT is a carrier-grade instant group communication service with 3G/4G/LTE and Wi-Fi compatibility and assured Quality of Service (QoS)

› Value delivered Removed PMR network costs

› Target Customer •  Industry verticals

including: Hospitality, Manufacturing, Construction, Transportation, Utilities, and Energy

• CSP using old PMR or Tetra or iDEN networks and looking for a featured substitute

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© Ericsson AB 2015 | 2015-06-09 |

Cloud-based Push-to-Talk

ATTRACT AND MAINTAIN HIGH

ARPU CUSTOMERS

DISPATCH CONSOLE CUSTOMER

ADMIN TOOL

FULLY MANAGED BY ERICSSON, WITH FAST

TIME-TO-MARKET

RUGGEDIZED SMARTPHONES AND

ACCESSORIES

3G, 4G, LTE, Wi-Fi

Desktop PTT Client Make a Push-to-Talk call conveniently from a Windows PC without the need for a handset.

Dispatch

Best-in-Class Dispatcher •  PC-based with friendly UI and

intuitive controls •  PoC calling directly from

interface •  Locate individuals

and verify presence •  Corporate Admin integration •  Call recording, call history and

alerts •  Dispatcher activity logs

Broadest Device Support

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© Ericsson AB 2015 | 2015-06-09 |

MVNE/MVNO as a SERVICE › Service Description

Cloud Based, multi-tenant platform to serve MVNO and MVNA/Operators

› Target customers Operators and MVNO’s

› Value delivered Reduced MVNE set-up complexity, risks and costs Improved Time To Market

› Business Model Pay-as-you-go model

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson Managed MVNE

Functionality Configuration

BSS BSS

OCS

CORE

BSS

OCS BSS

BSS only Minimum

Service provider Intermediate

Full MVNO

BSS Billing, CRM, subscriber portal, MVNO portal, white

label applications, PoS applications, campaign manager, workflow manager, reporting, ticketing

OCS Online charging system integrated with BSS

MVNE CORE HLR, call control, USSD, SMSC, number portability,

top-up gateway, provisioning gateway, voicemail, VAS, PCRF, DPI

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© Ericsson AB 2015 | 2015-06-09 |

ERICSSON MANAGED ENTERPRISE CLOUD › Service Description

Provides operators with a white label, ready-made office and business application Software as a Service (SaaS) suite for the Small Medium Enterprise segment

› Target customers CSP aiming to offer Services to SME

› Value delivered Enable new revenue streams and reduce TTM through ”OTT approach”

› Business Model Pay-as-you-go model

Enterprise

Reliable and fully automated platform to package and automate the provisioning

of any enterprise application

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© Ericsson AB 2015 | 2015-06-09 |

› Wider application portfolio delivering more values ›  Seamless migration (IN & OUT) with standardized tools & technologies ›  Provision white labeling IT services built on operator’s own environment with high security

and reliability

Best-of-suite solutions Best-of-breed solutions

Competitive advantages The best-of-breed open standards solution on cloud with optimized TCO

EMEC

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© Ericsson AB 2015 | 2015-06-09 |

.

.

E-Mail

Document Mgmt.

Chat

Virtual Desktop

Manage Products

M o r e ……

CRM

HRMS

Fleet Management

M o r e ……

Education

Automobile

Healthcare

M o r e ……

Promotions

Manage Customer

Metering

Manage Orders

Manage Invoice

Provisioning

Reports

Manage Tickets

Dashboards

Media & Entertainment

M o r e ……

M o r e ……

M o r e ……

EMEC - IT applications & Domains

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© Ericsson AB 2015 | 2015-06-09 |

Ericsson management console

›  Graphical console for easy and efficient creation, packaging and administration of services

›  Single integrated console for simple operations and maintenance

REPORTS TICKETS INTERACTIVE DASHBOARDS PROMOTIONS INVOICES

PROVISIONING METERING MANAGE CUSTOMERS

CREATE PRODUCTS

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Functions Applications

Help Desk OTRS

Virtual Desktop Infrastructure Ulteo

Chat Openfire / Spark

Email Zimbra

Document Management Open DocMan / Nuxeo

Project Management Redmine / Peoject forge

Website Builder Drupal

System & User Management Ericsson Management Console

Example USE CASES (1/1) large telco in japan targeting small/medium enterprises

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© Ericsson AB 2015 | 2015-06-09 |

Example USE CASES (1/2) large telco in japan targeting small/medium enterprises

Functions Applications

Network Monitoring OSSIM

Public Key Infrastructure EJBCA

LDAP Opendj

Service catalogue

Ericsson Management　Console

Provisioning

Billing

Operations & maintenance

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© Ericsson AB 2015 | 2015-06-09 |

ERICSSON MOBILITY MANAGEMENT › Service Description:

Enterprise IT Toolbox for Securely deploying Content on Mobile Devices

› Target Customer Mobile Network Operator

› Value delivered New revenue stream and bundles Anywhere – anytime

› Business Model Revenue share model with SAP

Manage physical devices

Deploy Business apps

Enable data sharing

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© Ericsson AB 2015 | 2015-06-09 |

Meeting ENTERPRISE Needs A comprehensive and integrated mobility management solution

Enterprise Mobility

Management

Manage and

Secure:

Mobile devices

Apps

Content

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© Ericsson AB 2015 | 2015-06-09 |

› Share documents with colleagues

› Upload to site for content sharing

› Available on all devices – Smartphones – Tablets – PCs

› Available to others

› Wrap app with security features

– Password strength – Expiration dates – Time-fencing – VPN requirements

› Deploy new app to managed users only

› Assign app to user types: – Marketing, Sales, Finance

› Post app on enterprise store

› Promote app › Monitor usage

Example USE CASES

APPLICATION DEPLOYMENT

APPLICATION WRAPPING

DOCUMENT SHARING

Worker IT IT

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An Opportunity For MOBILE SERVICE PROVIDERS

Enterprise Mobility Management Revenues World Market Forecast: 2013 to 2018

Source: ABI Research

The market for Enterprise Mobility Management will more than double in size between the end of 2014 and 2018 451 Research

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© Ericsson AB 2015 | 2015-06-09 |

77% of enterprises would buy from Telcos*

›  Vision to anticipate and address trends › Management of third-party partners ›  Consistent tiered help desk expertise

›  Robust program and project management approach ›  Exceptional account management and support ›  Fully-managed end-to-end EMM solution in the Cloud

›  Broad mobility-centric portfolio ›  Expert consulting and advisory services › Global presence to support multi-nationals

Telcos can provide what other EMM vendors lack**

* STL Partners ** Gartner Magic Quadrant for Managed Mobility Services, 24 July 2014

A TELCO IS A SINGLE PROVIDER

WITH EXPERTISE AND RANGE

THAT CAN OVERCOME RISKS

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© Ericsson AB 2015 | 2015-06-09 |

›  24x7 Help Desk Support ›  Change Management ›  Incident Resolution ›  Lifecycle Management

›  Device Management ›  Application Management ›  Application Security ›  Content Management

Ericsson Turnkey Solution

Mobile Security

SaaS Delivery

+

MANAGED SERVICES

+

›  Hosting of Mobile Security

›  Scalable Architecture ›  Platform Management ›  Operator Onboarding

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