1. What is a Brand Ambassador or Street Team?
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Transcript of 1. What is a Brand Ambassador or Street Team?
Definition
• Short Answer– “Someone who represents your brand, product,
event, or service.”• Long Answer– Work a combination of online and offline tactics to
market your business on a personal and direct level.
– Bring an experience
What Do Brand Ambassadors Do?
Offline:• Sampling and Product Demos• Distribute Marketing Material– Posters– Flyers– Pop-ups
• Sticker Bombing• Engage Word-of-Mouth
What Do Brand Ambassadors Do?
Online:• Online WOM• Invite friends to Facebook Events and Fan
Pages• Share links, content, fliers on Facebook,
Twitter, Instagram• Post on message boards
Benefits of Brand Ambassadors
• Increased marketing outreach• Engage audience, fans, supporters• Extremely targeted demographics• Seeding virality• Creating experience