Step 1

Step 2

Step 3

Step 4ENGAGEMENT!

Develop a demonstrated passion & knowledge about the Her Game

brand, vision & mission

ACTIVATION!Being selected as a Brand

Ambassador & subsequently setting up an infrastructure

on your campus

SERVICE!Providing the all important commitment to represent Her Game & spread the

message throughout your campus & move others

toward active engagement (Step 1)

TRANSITION!Upon completion of college, Ambassadors transition into working adults & move on to the next phase of Her Game

involvement

T H E B R A N D A M b a s s a d o r J O U R N E YThe Process Of Being A Her Game Brand Ambassador

�4

Her Game Brand Ambassadors are volunteers, not employees, enrolled in college, high school or middle school. We have a maximum of 3 Brand Ambassadors per college, 2 per high school and 1 per middle school."

"> Must be a tastemaker or influencer, social media savvy"

"> Must understand & demonstrate a passion for the Her Game brand"

"> Create campus recognized club if possible; host Her Game activations on campus"

"> Draw not only girls on sports teams but also girls that love sports (there are many roles for women in sports beyond being a player on the team)"

"> Promote Her Game off campus & online events"

"> Ensure your friends, family members & acquaintances follow Her Game social media

�5

Serving as a Her Game Brand Ambassador results in many benefits:"

"> Proactive participation in your personal development for future opportunities"

"> Enhances your communication skills"

"> Grows your personal network of relationships, fans and/or supporters"

"> Distinguish yourself from your peers & heighten your popularity amongst them"

"> Strengthens your profile as a high school student to college coaches"

"> Improves your value as a college student to potential future employers