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The Essentials of Diversity and Inclusion Management

Vonya P. Alleyne, PHR, MADirector, Human Resources

November 17, 2010

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Session Objectives:

• Explain the similarities/differences between Diversity and Inclusion (D&I)

• Discuss the importance of defining an organization’s (D&I) brand for internal/external customers.

• Explore the relevance of partnering with groups that are aligned with an organization’s D&I initiatives.

• Identify ways to incorporate Social Media into D&I programs.

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What is Diversity?

http://www.youtube.com/watch?v=b_pXPYvNe9E

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Diversity is….

• the state or fact of being diverse; difference; unlikeness. • variety; multiformity. • a point of difference.

Source: Dictionary.com

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Four Layers of Diversity

Source: Cox Communications

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What is inclusion?

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Inclusion is…

The active, intentional, and ongoing engagement with diversity—in people…and in communities (intellectual, social, cultural, geographical) with which individuals might connect…

Source: Association of American Colleges and Universities (http://aacu.org/inclusive_excellence/index.cfm) 

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Is Diversity and Inclusion Management an oxymoron?

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“Diversity and inclusion exists when members of an organization act in a manner that recognizes and respects individual similarities and differences such that employees feel they and their work are valued and meaningfully contribute to the mission of the organization.”

Source: http://www.strategydriven.com/2010/07/30/diversity-and-inclusion-what-is-diversity-and-inclusion/

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Why is D & I management essential to an organization’s long-term success?

It drives employee engagement across all groups, regardless of race/ethnicity, gender, age, sexual orientation, disability and religion.

Engagement fosters productivity and innovation, which are crucial to sustainability.

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What is the relationship between D&I branding and customer impact? Internal customers/Employees-

Engagement Productivity Efficiency

External Customers- Customer Satisfaction Customer Loyalty Business partnerships

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Multicultural buying power statistics

Total annual buying power in the United States exceeded $10 trillion for the first time in 2007 and is projected to be $13 trillion by 2012.

In 2008, the combined buying power (disposable income) of Asians, Blacks and American Indians was $1.5 trillion, a 227 percent increase over its 1990 level of $454 billion.

In 2007, the buying power of Blacks and Latinos was $913 billion and $951 billion, respectively—larger than the entire economies of all but 13 countries in the world.

Sources: Selig Center for Economic Growth at the University of Georgia.,

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Multicultural buying power statistics (cont’d) 40% of households with a disability would be

extremely likely or very likely to switch brands to support a disability cause.

32% of non-disabled households would also be extremely likely or very likely to switch brands.

About 78 percent of LGBT people and their friends and relatives would switch brands to companies that are known as being LGBT-friendly.

Sources: U.S. Paralympic Games, Market Research, 1994; Witeck-Combs/Harris Interactive

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Diversity and Inclusion Demonstrate Direct Business Benefit –

http://www.youtube.com/watch?v=E_pLj8Ee-h8

Testimonial from McKesson

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“Diversity powers our workforce and economy”.

Source: Pacific Gas and Electric Company

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Why Partner with Affinity/Special Interest Organizations? Power in numbers Subject matter expertise Different perspectives Networking Funding, Sponsorships Local/National/Global recognition

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How can Social Media/Networking support D&I initiatives?

Community Multi-generations Demographic differences

Commonality/Common interests Example:

GoRunEasy.com – Run by the shoe company Reebok, GoRunEasy is a site for runners to get together and discuss their runs and workouts, share photos and more.

Source:GoRunEasy.com

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How can Social Media/Networking support D&I initiatives? (cont’d)

Creativity/Flexibility Example:

AT&T on Facebook, YouTube and Twitter—with similar, but slightly different messaging

Niche/Targeted Marketing Example:

Run by MTV, Think.MTV.com, their Think social network is mainly about motivating their youth demographic to care about politics and knowing that their voices do count.

Source: Think.MTV.com

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Diversity & Inclusion resources

Diversity Central        http://www.diversityhotwire.com/business/diversity_statistics.html      United States Census Bureau        www.census.gov     Federal Statistics        www.fedstats.gov      Bureau of Labor Statistics        http://stats.bls.gov      Disability Statistics Center    http://dsc.ucsf.edu/UCSF/spl.taf       American Association of Retired Persons    www.aarp.org      The U.S. Administration on Aging    www.aoa.gov      Small Business Administration         www.sba.gov     Selig Center for Economic Growth        www.selig.uga.edu     TargetMarketNews.com        www.targetmarketnews.com     CatalystWomen.org        www.catalystwomen.org     Society for Human Resources Management www.shrm.org DiversityInc. www.diversityinc.com   

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