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Student Retention in a Tech Driven Culture
HVAC Excellence Conference 2014Las Vegas, NV
Soneka K. Kamuhuza
Porter and Chester Institute
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About Me
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Exercise
FINISHED FILES ARE THE RESULT OF
YEARS OF SCIENTIFIC STUDY COMBINED
WITH THE EXPERIENCE OF MANY YEARS.
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Building the case
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6We need to rethink the ‘HOW’ of education
http://www.youtube.com/watch?v=zDZFcDGpL4U
RSA.ORG
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Anhedonia
“Anhedonia refers to the reduced ability to experience pleasure. And it is a phenomenon
that is growing in leaps and bounds.”
Excerpt From: Hart, Archibald. “Thrilled to Death.
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Anhedonia
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Abandon hope all ye’
Technology is here to stayEmbrace the change
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THE PLAN
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Keys
•Understand demographics•Know your metrics•Understand your business–Inventory management
• Train, train, train•Staff buy-in
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AgeRace
GenderEducation
Demographics
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Demographics
–Diverse–Multicultural–Gen X, Y & Baby Boomers–Technologic awareness
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35%
65%
Gender
FemaleMale
14%36%
23% 11% 6%
7%
3%
Age Range
17-19 20-24 25-29 30-3435-39 40-49 50+
52%
24%
17%7%
Ethnicity
White HispanicAfrican American Other
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MetricsWhere are you leaking?
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Business of the business
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Would you trust these people with $625,000.00?
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Student Costs
Acquisition Costs
Retention Costs
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Train, train, train
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• Reduce instructor turnover.
• Eliminate mediocre instructors who tend to
increase attrition. •Ensure that prepared and
trained faculty are in consistent rotation in our
classrooms.
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TOP STRATEGIES & TACTICS
• Tutoring• Academic support and programs• Honors programs for academically
advanced• Mandatory advising by professionals, one on
one• Practical experience in their intended major• Programs designed specifically for new
students• Mandatory faculty advising, one on one• Early alert and intervention systems
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• Instructor 1 on 1’s– Develop rapport
with students
• 1st hr 1st Call– Instructor calls all
absent (at roll) students
• All activity documented– Automatic triggers
• Absence emails and texts
• Technology helpdesk
• SOS Meetings• Attrition Meetings• Facebook, LinkedIn,
Twitter, Instagram• Food, food, food
Attrition Plan
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• Attendance competitions
• Honors boards• Graduation board• Baby board• Awards ceremonies– In class in front of
peers
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Ultimately
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Maslow’s Hierarchy of Needs
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“BURP”