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1 Strengthening Career Pathways in Manufacturing & Technology: A Case Study Dr. Mark Martin Centers for Applied Competitive Technologies (CACT) CA Career Pathways Director (based at CCSF) mvmartin@ccsf.edu Career Pathways Conference, March 2010

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2 Agenda Intro Who am I? What is the goal of a Career Pathways Director? Why focus on manufacturing? Approaches to getting more kids interested in manufacturing & technology careers Tools that you might be able to use No matter what Career Pathway youre focused on

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3 Question for the audience What would you like to learn today?

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4 Intro My background Mechanical engineer Manufacturing & design of products Always interested in educating others about manufacturing & engineering, especially kids CACT Career Pathways Director CACT = Center for Advanced Competitive Technologies

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5 Career Pathways Director SB70 / SB1133 grant Statewide position Began August 2008 Eight other CTE Hub Directors 1. CACT (Manufacturing & Engineering) 2. Advanced Transportation 3. Multimedia 4. Biotech 5. Workplace Learning 6. Centers of Excellence (labor market research) 7. Health 8. Environmental Training

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6 What is the goal of the CACT CP Director? Getting students excited about careers in manufacturing (industrial tech) & technology! Machining Welding Drafting Robotics Technicians Engineering Etc.

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7 My biggest challenge Who wants to guess the biggest challenge in my job as CP Director for manufacturing / technology? CACT (Manufacturing & Engineering) Advanced Transportation Multimedia Biotech Workplace Learning Centers of Excellence (labor market research) Health Environmental Training

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8 Challenge What do you think of when you hear the word manufacturing in the U.S.? What about manufacturing jobs ?

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9 U.S. Manufacturing Employment Economic Policy Institute - http://www.epi.org/publications/entry/bp171/http://www.epi.org/publications/entry/bp171/

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10 Agenda Intro Who am I? What is the goal of a Career Pathways Director? Why focus on manufacturing? Strategies for getting more kids interested in manufacturing & technology careers Tools that you might be able to use No matter what Career Pathway youre focused on

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11 What does the previous graph tell us? Were getting our butts kicked in manufacturing! Manufacturing is dead in the U.S.!

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12 Manufacturing is still very strong NAM Manufacturing Institute, Facts About Modern Manufacturing, 8 th Edition

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13 U.S. Leads in Manufacturing NAM Manufacturing Institute, Facts About Modern Manufacturing, 8 th Edition

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14 U.S. Manufacturing alone is 8 th largest economy in world NAM Manufacturing Institute, Facts About Modern Manufacturing, 8 th Edition

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15 Manufacturing makes up majority of U.S. exports NAM Manufacturing Institute, Facts About Modern Manufacturing, 8 th Edition

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16 And California manufacturing leads the way in the U.S. 26,870 manufacturers 1.6 million employed Largest manufacturing state in the nation 8.7% of the nation's manufacturing employment 7% of its manufacturers Manufacturing News, April 2008

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17 CA Manufacturing - Examples

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18 Manufacturing strong, but fewer jobs Whats happening? U.S. manufacturing is innovating and becoming more productive

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19 Less of this in the U.S.

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20 More of this

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21 Manufacturing Jobs Mechatronics Quality Control Technician Sheet Metal Mfg. Manager ($65k - $90k) H.S. with 5 years of experience Tig Welder ($22/hour) BioTech Packaging Operator ($17) 0-10 years of experience Machine Operator ($13/hour) H.S. Education Underwater welding

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22 Well-paying jobs

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23 But who cares, if there arent any jobs?

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24 Jobs in California (projected to 2016) Current JobsANNUAL New Jobs Engr/Architecture 343,00011,000 Manufacturing Occupations 1,020,00024,000 Installation/Maint/Repair 560,00015,000 Healthcare Occupations 650,00027,000 Healthcare Support 341,00013,000 Education 1,041,00044,000 Sales 1,800,00078,000 Computer & Math 414,00021,000 Office/Admin 2,800,00086,000 Source: CA EDD - http://www.labormarketinfo.edd.ca.gov/?PageID=145http://www.labormarketinfo.edd.ca.gov/?PageID=145

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25 Manpower, Inc. 10 Hardest Jobs to Fill 1. Engineers 2. Machinists/Machine Operators (10)* 3. Skilled Trades 4. Technicians (4) 5. Sales Representatives (1) 6. Accounting & Finance Staff (8) 7. Mechanics (3) 8. Laborers (9) 9. IT Staff 10. Production Operators As reported by U.S. employers * Rank in 2007 Top 10 Hardest Jobs to Fill Manpower Survey - http://manpower.mediaroom.com/index.php?s=43&item=45http://manpower.mediaroom.com/index.php?s=43&item=45

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26 Agenda Intro Who am I? What is the goal of a Career Pathways Director? Why focus on manufacturing? Strategies for getting more kids interested in manufacturing & technology careers Tools that you might be able to use No matter what Career Pathway youre focused on

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27 Developing Strategies To come up with strategies, I started with interviews, talked to Teachers Principals Community College Administrators Students How can I get more students interested in manufacturing / technology careers?

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28 Strategy Focus on articulation? Create curriculum for teachers? Develop local programs for students? Others?

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29 Biggest challenge School industrial tech programs are closing California K-12 ITE Enrollment 1998263,000 (3800 programs) 2008164,000 (2500 programs)

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30 Strategies Evangelize to administrators, teachers, & students There are jobs in manufacturing! Help industrial tech teachers Create connections between teachers and industry Leverage others in order to reach out to students

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31 What am I doing to help? EVANGELIZING Making people more aware about manufacturing and careers in manufacturing Making presentations like this Conferences Educator gatherings Im exploring having a Manufacturing Conference for school counselors Making these presentations available to others

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32 What am I doing to help? Getting more kids introduced to manufacturing / technology Supporting teachers Working with teacher organization(s) Strengthening teacher network (GIS Mapping) Online resource for information Getting industry involved in the classroom Volunteer Match Equipment Swap Direct student outreach (iDesign-E, iDesign- M, career fairs, etc.)

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33 Supporting Teachers http://CaliforniaTechEdResources.org

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34 GIS Mapping Demo GIS mapping tool developed internally Free to all (for educational use) Relatively easy to upload to your website Easy to upload dataupload

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35 Getting Industry Involved Volunteer Match http://www.svec.org/DiscoverE/teachltr.html http://www.svec.org/DiscoverE/teachltr.html Website to connect teachers and industry volunteers Testing out with Silicon Valley Engineers Council Plan to roll it out to other organizations this summer

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36 Direct Student Outreach iDesign Summer Engineering Program 2-weeks at City College of San Francisco learning about engineering Hands-on projects, guest speakers, field trips 22 high schoolers (12 female / 10 male)

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37 iDesign SCHEDULE

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38 iDesign GENERAL FOUNDRY

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39 Looking to Franchise iDesign 20-page document Free to all Information on: Information Costs (including spreadsheet) Timeline Logistics (the good, bad, and the ugly) Fundraising tips How to recruit & recruiting materials Curriculum (including list of components to buy) Etc.

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40 iDesign-Manufacturing for 2010? Similar in structure to iDesign-E Partnering with Laney College (Oakland) Focus on industrial arts Machining / Welding introduction Tours of local manufacturers Foundry Machining center Port of Oakland Etc.

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41 Agenda Intro Why focus on manufacturing? Approaches to getting more kids interested in manufacturing & technology careers Tools that you might be able to use GIS Mapping Volunteer Match iDesign Franchise (Summer Engineering Program)

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42 My goal Get more kids interested in manufacturing, engineering, and technology careers

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43 THANKS! And spread the word QUESTIONS?

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44 Manufacturing in Action http://manufacturing.stanford.edu