1-SPS333 Part II Event Planning [Compatibility Mode]
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Transcript of 1-SPS333 Part II Event Planning [Compatibility Mode]
8/4/2019 1-SPS333 Part II Event Planning [Compatibility Mode]
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Sport Event Management
PART II – Event PlanningFeasibility
Event objectives and tools
(SMART Objectives)(Planning tools)
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EVENT FEASIBILITY
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The elements of event success
Other factors have impact on the feasibility of the
ro ects
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FEASIBILITY?
FEASIBILITY means … t at you ave oo e at t e event es gn o ect ve y
to determine if what you propose is feasible given
the resources available.
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1. Is the event is a good idea?
2. Do we have the skills requiredto p an an run t e event
3. Is the host communitysupportive?
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. o we ave t e n rastructurein the community?
5. Can we get a venue at a pricewe can a or
6. Will it attract an audience?
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7. Will it attract media support?
.
9. Are the success criteriareasonable?
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• Purpose of the event
•1.Is the event is a
• Determine the concepts of the2. Do we have
the skills
• Specific equipment/technicalsupport needed
require to p anand run the
event?
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• How attractive the event tovisitors/spectators
• Check on any volunteers/ expertise, free3. Is the hostcommunity
promo ona oppor un es
• Did not clash with other eventssupportive?
• Held close with main-road/highway/LRTstation and closely work with local
4. Do we have
authority• Easily get the public transport, drive and
drop areas, hotels, banks, shop-lots.
infrastructure inthe community?
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• Location and cost of the venue; depend on the time forwhich it is required
• Relate mainl to lacement and cost of tem orar
.a venue at a
structures afford?
• The location would be in an area which the6. Will it
• The event designed to attract a local audience
• The age group was targeted carefullyattract anaudience?
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• Media support needed for different kind of launching (product, services).
• Select the best approach such as newspapers,7. Will itattract media
, , ,chat groups, bulletin boards, email, texting.support?
• Determine beneficial (tangible or intangible) to thecommunity/target group
• -8. Is it
range of donations, sponsors, VIK support, localcouncil support)
• Social impact
nanc a yviable?
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• The criteria for successneed to be established
before the event takes
. re t e
success p ace
• Relate the success storycriteria
reasonable?with event objectives
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What are ossible RISKS?
• Heavy weather, wind, rain
• Fire
• Colla se of buildin s or tem orar structures• Accidents involving workers and/or the event audience
• Crowd control
• Security of participants and VIPs• Food poisoning
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TOOL FOR FEASIBILITY:
other disciplines.
SWOT ANALYSIS
Provides a framework for describing the elements of the
event.
Determine the strength, weaknesses, opportunities andthreats associated with changes.
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TOOL FOR FEASIBILITY:
other disciplines.
One of it is called as…
SWOT ANALYSIS
An effective tool from marketin in the feasibilit stud .
Provides a framework for describing the elements of the
event.
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USE OF SWOT ANALYSISSWOT ANALYSIS assists the event planner in
en y ng e n erna an ex erna var a es a may
prevent the event from achieving maximum success.
informed decisions regarding the feasibility of an event
and allows flexibility so that the event planner can makechanges as required as the event develops.
SWOT ANALYSIS helps in the preparation of a
ec s on ma ng ocumen on w c e pros an cons othe event can be assessed.
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SWOT ANALYSIS: findin the Stren thsWeaknesses, Opportunities and Threats
Strengths(internal strengths of the organisation)
Weaknesses
(internal weaknesses of the organisation)
Opportunities
(external favorable things that may occur)
Threats
(external favorable things that may occur)
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Strengths and WeaknessesCan be spotted before the event actually takes place
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Opportunities and Threats
after it has occurred
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SWOT Analysis
make a decision to produce an effective event?
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er ac ors ave mpac n eFeasibility of the Projects
• Financial consideration(cash flow projections – payables and receivables)
• Human resources
(staffs, volunteers)
• Political
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GROUP ACTIVITY
1. Rank the events below from most to least feasible.
Sport Day at school
Orienteering Competition among UiTM Malaysia Students
por s arn va
Class Trip to UiTM Sports Complex
Football Match between FSR and FSPPPUiTM as host for MASUM Competition
2. Discuss the feasibility of the following eventby using SWOT analysis.
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EVENT PLANNING
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EVENT DEVELOPMENT
Event concept Purpose/ aims?
objectives?
Planning tools? Constraints?
Develop event concept will involves defining theevent’s purpose/aims, and specific objectives.
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Important to set a clear direction, right from the start. To do this, MUST BE a clear vision and mission as the
event concept is eing p anne , an suita e goa s an
objectives MUST also be set.
…..for event choices such as;
, , , , ,
receptions, annual dinner.
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The ur ose can be broken down further into eneral
aims and specific measurable objectives.Eg.
Improving community attitudes to health and fitness through participation in
sporting activities
Injecting funds into the local economy
Raising funds for a charitable cause
Raising revenue through ticket sales
Enhancin the re utation of the or anizer/venue
Providing unique experience
Promoting the educational well being of the faculty
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Aims varies from one event to another, either have social
.
Aims provide the foundation for many aspects of thelannin rocess – avoid conflict between or anizin
committee and other stakeholders.
As an event manager – need to show, in a measureable
way, how the AIMS have been achieved.
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Establish the OBJECTIVES
objectives.
Eg. 1;
FSR Sport Carnival - to increase the participation level in the,
programs from Year 1 to Final Year, and as well as lecturers andadministration staffs.
Eg. 2;
Attract a new ma or s onsor with namin ri hts for a five- earcontract to 2015.
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An objective is a specific and measureable target for
achieving event outcomes.
Objectives are generally evaluated by measures such as;
size of audience
emograp ics age, country, gen er
sponsor recognition levels
economic impact of event (sport, tourism)
profit
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, , ,realistic and time related;
Specific - .. So that, know what is going to beachieved
Measurable - .. So that, know how successwill be judged
- .. ,but not impossible
Results oriented - .. So that, know what the
result/outcome will beTime oriented - .. So that, know how to plan when
.
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u u p
material and information toclients, members of your
.
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ann ng oo s…
antt art
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1. Think
.
3. Arrange activities considering precedence andrelationshi s
4. Develop planning tool (Gantt charts)
5. *Determine critical activities/critical athCrash and adjust as necessary
________________________________
*beyond the scope of this course
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JAN FEB MAR
1 8 15 22 29 5 12 19 26 5 12 19 26
Advanta es Easy to understand Easy to show progress and status
Most popular view to communicate project status to
client and/or senior management
Can be superficial Not always easy to see precedence, relationships
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8-35
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Group Activity
Think? … of
- List of activities/tasks
- Estimated duration for each activity/task
-
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Other tool…
(The program evaluation and review technique)
h l
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Other tool…
Maps and models
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Other tool…
run sheetcan be prepared as preliminary (stages of
planning) and complete sheet (bump-in/bump-
out). … script!
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complete sheet
- - .
… script!
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Other tool…
structure the staffin re uirement become much clearer.
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Other tool…
check list (daily/weekly)
Task check comment follow-u re uired.
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Event Barrier
•
• Everyone aware of the goals/ milestones?• Res onsibilit & accountabilit and trust &
respect?
• Ongoing discussion (meeting, tel.ca s ex ng, ema s
• Changes? Additional resources (butremember – the event date, never chan e!
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conclusion• The differences – purpose, aim, objectives
• Charts/ diagrams/maps, checklists
PLANNING NEEDS TO REMAIN FLEXIBLE –WHY?
CONSIDER SPORT ENVIRONMENT IS VERY DYNAMIC, AS A