INSTITUTE OF MARKETING AND MANAGEMENT

2014-2016 PGDM Batch (SEM II Course)Summer Internship Program (SIP)( INTRODUCTION

Summer Internship program (SIP) is a vehicle for introducing and exposing students to the real-life organizational and environmental situations, which cannot be simulated in the classroom/ in-campus academic ambience. This may be the most effective aid in enabling students to relate management theory to practice. For students, the internship (SIP) is an opportunity to understand about the functioning of an organization and experiencing what to live through after joining the corporate world. It is an opportunity to explore, understand work culture, expectations, demand of various profiles and to learn the art and skills of information/data identification, compilation classification, acquisition, processing and presentation. Companies realize that SIP is an occasion to assess a student for possible future employment.

SIP assignments/ projects should be conceived and structured in such a way that those must be of direct professional interest to the host-organizations and are necessarily time-bound. The project work done by students need to be appreciated eventually both by company/organization and IMM. ( INTERNSHIP PROJECT

Internship Projects are generally, interdisciplinary in nature which may involve assigning independent responsibility to the summer interns, under the guidance of a senior executive. Such internship projects are industry analysis internship projects. The other type of summer internship projects is very much specialized. The nature of internship may be specialized depending on students area of interest and the requirements of the companies as well The institute allows students to choose an industry analysis internship project or specialized internship project.For proper coordination and ensuring organized and smooth conduct of SIP, an IMM core faculty would also act as a co-supervisor /co-guide to the student and thereby co-ordinate with the representative of the company in monitoring the students progress in the project work.Project Report Submission

(One copy to be submitted to IMM, the other copy to Sponsoring Company / host Organization, after the approval of the Sponsoring Company and IMM faculty)This report is to be submitted to IMM as per Guidelines for Project Report enclosed.

Submission Date

The final report has to be submitted within 30 days of completion of Summer Project. For the delay beyond one month a penalty of 10% of total marks i.e. 20 marks will be imposed.

Company Feedback

In an effort to strengthen and improve the SIP Program, IMM collects feedback on the internship programme from the company. A feedback form is designed for this purpose and aims at collecting companys view and opinions on the students and the SIP programme. The Company Feedback Form is enclosed.

(EVALUATION

The summer project is equivalent to two courses for students of the PGDM programme. Company senior executive, who is the project guide, supervises and evaluates the performance of the student during his/her summer internship and sends feedback on the same to the institute. The summer intern submits a copy of the summer report to his faculty guide who finally evaluates the student's performance based on the feedback from the Company Project Guide and the project report submitted. Criteria:

The following evaluation criteria would be used for the Summer Internship Project Report:

Instrument of

Evaluation

Marks________________________________Assessment of Feedback Form 20Executive Summary

25Structure of the report* 30Content

75

Viva

50Total

200_______________________________________________________ * As per Guidelines for SIP Report *********You may choose any of our Faculty Members as guide for writing the

SIP Report:Sr. No.Name

Specialization

1Dr. Pramod KumarMarketing

2Dr. Robert K Das-PattanayakMarketing

3Dr. V.M. MathurInformation Technology

4Dr. G.K. SharmaInternational Business

5Ms. Smita LalMarketing

6Mr. Rajiv MadanInformation Technology

7Mr. Manwar SinghHuman Resource

8Dr. Priyanka SinghMarketing

9Ms. Rituparna PrasoonHuman Resource

10Ms. Kakul KapurHuman Resource

11Ms. Megha MathurMarketing

12Dr. Preshni SrivastavaOperations Management

13Dr. Vibha Dua SatijaFinance

14Dr. Vatsala SharmaFinance

15Dr. Ruchi SharmaMarketing

16Ms. Anu RatheeInformation Technology

18Mr. Himanshu PuriFinance

19Mr. BalrajInternational Business

Summer Internship Program

(Operational Guideline

& Evaluation)

INSTITUTE OF MARKETING AND MANAGEMENT

NEW DELHI

PAGE 1imm/sipOL_rdp 100513