1 sheet Proposal for Serendipity Sessions
1
Serendipity Sessions presents... Case Study Phase post-infrastructure “build” we see the beginning of a low cost business focused on exponential return THE RETURN IS EXPONENTIAL = YOU = high value contact = low vallue contact KEY PROMOTIONAL/LOGISTICAL STAGE The conference itself is its own “value network” of like-minded people with similar interests and motivations SERENDIPITY SESSION STAGE POST SESSION STAGE The individual understands that he/she has a just had a unique networking experience and that... THIS IS ONLY THE BEGINNING! • The individual becomes empowered and advocates Serendipity Sessions beyond the event experience • By connecting with individuals specifically targeted as useful to them, in an intimate, directed setting, attendees manifest one of the leading ROIs of the conference: effective networking. DIGITAL ADVOCACY STAGE The experience is then tracked and measured through digital media to facilitate an ongoing “value network” for the individual shared by IIR through the PocketCon brand 10 people per session - at least 1 but no more than 3 individuals will be from the attendee’s selected list Data collection tracks: - the individual’s connections at the session - the individual’s connections at the event - the individual’s online connections before/after the event - the individual’s behavior on relevant social media platforms Metrics are then established: - what is/isn’t relevant to the individual? - what trends are their in the individual’s behavior? - how can we create more value for the individual? Dossier Promotion: attendees will have the option of connecting their social software accounts and editing a dossier about themselves that’s visible to the other attendees. that will inform them of “like-minded” attendees Digital advocacy instigates, perpetuates and grows a digital business in tandem to the conference business They will then create their own list of people they’d like to meet. Dossiers are automatically created by drawing down LinkedIn, Facebook, and Twitter account information. They can choose as many attendees to put on their “connect list” as they like. At the event itself, the program groups all attendees into sets of 10-20 people (the exact number is chosen by the sponsor) for whom each person in the group has optimally at least one, but no more than three people on their list in the group. Any people for whom inadequate infor- mation was provided will be auto-sorted based on the information provided in their dossier. This list of groups is provided to the sponsor along with the contact informa- tion the attendees provided. They can then assign a time, location, and/or topic for each smaller group and contact them directly with this information. 300 attendee conference broken down into groups of 10
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Transcript of 1 sheet Proposal for Serendipity Sessions
Serendipity Sessionspresents...
Case Study Phase
post-infrastructure “build” we see the beginning of a low cost business focused on exponential return
THE RETURN IS EXPONENTIAL
= YOU
= high value contact
= low valluecontact
KEY
PROMOTIONAL/LOGISTICAL STAGE
The conference itself is its own “value network” of like-mindedpeople with similar interests andmotivations
SERENDIPITY SESSION STAGE POST SESSION STAGE
The individual understands that he/she has a just had a unique networking experience and that...
THIS IS ONLY THE BEGINNING!
• The individual becomes empowered and advocates Serendipity Sessions beyond the event experience
• By connecting with individuals speci�cally targeted as useful to them, in an intimate, directed setting, attendees manifest one of the leading ROIs of the conference:
e�ective networking.
DIGITAL ADVOCACY STAGE
The experience is then tracked and measured through digital mediato facilitate an ongoing “value network”for the individual shared by IIR through the PocketCon brand
10 people per session - at least 1 but no more than 3 individuals will be from the attendee’s selected list
Data collection tracks:- the individual’s connections at the session- the individual’s connections at the event- the individual’s online connections before/after the event- the individual’s behavior on relevant social media platforms
Metrics are then established:- what is/isn’t relevant to the individual?- what trends are their in the individual’s behavior?- how can we create more value for the individual?
Dossier Promotion:attendees will have the option of connecting their social software accounts and editing a dossier about themselves that’s visible to the other attendees. that will inform them of “like-minded” attendees
Digital advocacy instigates, perpetuates and grows a digital business in tandem to the conference business
They will then create their own list of people they’d like to meet. Dossiers are automatically created by drawing down LinkedIn, Facebook, and Twitter account information. They can choose as many attendees to put on their “connect list” as they like.
At the event itself, the program groups all attendees into sets of 10-20 people (the exact number is chosen by the sponsor) for whom each person in the group has optimally at least one, but no more than three people on their list in the group. Any people for whom inadequate infor-mation was provided will be auto-sorted based on the information provided in their dossier.
This list of groups is provided to the sponsor along with the contact informa-tion the attendees provided. They can then assign a time, location, and/or topic for each smaller group and contact them directly with this information.
300 attendee conference broken down into groups of 10
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