1 ROYAL BRUNEI A BOUTIQUE AIRLINE IN SOUTH EAST ASIA 19 March 2015.
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Transcript of 1 ROYAL BRUNEI A BOUTIQUE AIRLINE IN SOUTH EAST ASIA 19 March 2015.
1
ROYAL BRUNEI
A BOUTIQUE AIRLINE IN SOUTH EAST ASIA
19 March 2015
2
Introduction
• About us – Royal Brunei Airlines • About Brunei• Market Challenges• Route Maps – 2000 / 2010 / 2015• Positioning• Operating Performance (FY 2014 VS FY 2015 Forecast)• Financial Performance 2014• Fleet Update• Narrow Body Transition• Product and Services• SME Product• Summary
3About Us – Royal Brunei Airlines • National Flag Carrier of Brunei• Operating since 18 November 1974 and celebrating 25 years of
service from the UK in Nov 15• Operate daily direct services from LHR T4 to Dubai onward to
Brunei• Operate to 16 destinations• First Airline to operate the 787 Dreamliner in South East Asia • From a UK perspective our key O & D’s are:
Dubai, Brunei , Melbourne ,Bali, Manila & Kota Kinabalu• Offer Trade Partners Corporate and Leisure Fares (still pay 5% on
published fares)• Award winning Airline – Latest award Best rebranded company at
the Rebrand 100* Global Award
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About Brunei
• Sovereign state located on the north coast of the island of Borneo in South East Asia.
• Population: 401,890• Brunei has the second highest Human Development Index among
the South East Asian nations after Singapore• Brunei is ranked 5th in the world by GDP per capita ($49,719) at
purchasing power parity• (IMF, July 2011)• Crude oil and natural gas production account for about 90% of its
GDP
5
Market Challenges
• High growth of LCC (1,246 aircraft on order medium term), now accounting for over 58% of S.E. Asia and 26% of Asia/Pacific capacity
• Falling profits across Asia/Pacific due to excess Capacity• Rise of Chinese carriers as network carriers• Asean Open skies that brings All capital cities within Asean for 3/4/5 freedom flying Open capacity Liberal pricing regime
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Route Map 2000
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Routes 2010
8Routes 2015
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Positioning
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RB’s Position
• Boutique Carrier – Focused on relevant segments• Work closely with TMC’s and develop a tailor made product • Opening new markets and adding capacity: Bali Saigon Singapore Surabaya• Dominate Key markets with service , product and frequency is key
to retaining market share especially high yielding customers• Grow network footprint to remain relevant to the corporate market
and leisure markets• Fleet Plan will provide growth primarily growth in Asia/ Pacific ,
possibly other destinations
11Operating Performance (FY 2014 VS FY 2015 Forecast)
12FINANCIAL PERFORMANCE 2014
13Fleet Update
Current Fleet2 A3194 A3204 B787
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787 Dreamliner Video
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Business Class:2-2-2 abreast seating with privacy screens
79 inch seat pitch
Estimated 11% more bed surface
180 degree lie-flat bed with ottoman
Backrest with Lumbar massager
15.4 inch personal screen
In seat PC power supply
B787 DREAMLINER
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Economy Class:Semi-articulating recline seats
3-3-3 abreast seating
33 inch seat pitch
Slim-line profile seat back
Eco 9 inch personal touch screen
B787 DREAMLINER
17Narrow Body Fleet Transition Plan
18
SKY LOUNGE
With a seating capacity of 120, it offers refreshments, massage chairs, shower rooms, plasma screen televisions, workstations, wireless internet connection, and prayer and ablution areas for Muslim passengers.
PRODUCTS & SERVICES
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Business Class Lounge at LHR Terminal 4
20SME PRODUCT ( LHR-DXB-LHR) Competitive Fares Business Lounge Access Extra Baggage Allowance Priority Check-in Preferential Economy Seating Royal Skies Frequent Flyer Launching SME product May/Jun exclusive to GTMC
members(Survey)
21Brunei Airport Modernization Programme (Video )
22
Summary
• Royal Brunei is committed to long term partnerships with TMC’s & GTMC
• Open to discussing Commercial Terms with GTMC members• Trade Fam Trips with GTMC members• Innovative Company • Transformational Leadership
23
THANK YOUANY QUESTIONS?