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1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? ...
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![Page 1: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/1.jpg)
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Product Innovation Event 2013NovoSeal VS250
![Page 2: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/2.jpg)
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Product Description
Why is it developed?
Customer Segments
Product Positioning
Competitor Products
USP’s, Advantages
Sales Arguments
Pricing
Documentation
Conclusion
NovoSeal VS250
Content
![Page 3: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/3.jpg)
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NovoSeal VS250
Product Specs
Seal for City Vans and Mini Busses
Completely closed surrounding
Adjustable horizontal cushiono Height adjustment
Special foam side cushiono In order to adapt to all kind of
door hinges
Integrated rain channel
![Page 4: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/4.jpg)
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NovoSeal VS250
Why developed?
Increasing demand for energy savings
Growing demand on city van loading bays
(Internet sales/parcel services)
Draft problems with existing seal in combination with Vans
Vehicle contours bring up the problems with the existing seals
Rain water is damaging the goods
![Page 5: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/5.jpg)
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NovoSeal VS250
Market Segments
Cross Docking Projects
Parcel deliverers (DHL, Hermes, Post NL,…)
Building companies that are specialized in these projects
Through out Europe
![Page 6: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/6.jpg)
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NovoSeal VS250
Position
Completely closed entrance between vehicle and building
Suitable for a great diversity of vehicles
Suitable for a great diversity of different doors from Vans
Until recent only cushion seals or curtain seals were used
Far better sealing in comparison with existing versions
Special seal with extraordinary performance in sealing the opening against draft and rain between the van and the building
![Page 7: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/7.jpg)
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NovoSeal VS250
Competitor products
A wide variety of solutions for some customers in the market (by different producers)
Loading Systems tries to copy our solution
The known and existing cushion seal from different producers
![Page 8: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/8.jpg)
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NovoSeal VS250
Pricing
NovoSeal VS250 ca. 2.480 €
NovoSeal S420 ca. 1.090 €
NovoSeal S220 ca. 1.450 €
The prices are not really comparable due to the fact that the existing Shelters do not meet the requirements.
![Page 9: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/9.jpg)
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NovoSeal VS250
USP‘s, Advantages
Side parts from special foam and design (patent pending)
The only cushion seal on the market with integrated rain gutter
Height adjustable top cushion without counter balance weights
Sloping side cushions
Wear parts are easy and simple to change
Energy saving calculation is under construction and will be available
USP
USP
USP
![Page 10: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/10.jpg)
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NovoSeal VS250
Sales arguments
An almost 100% seal against draft
An almost 100% seal against rain
Unique construction which closes a great variety of vehicles
High energy savings
Easy to handle
![Page 11: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/11.jpg)
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NovoSeal VS250
Documentation
Product data sheet
Installation manual
Pricelist
![Page 12: 1 Product Innovation Event 2013 NovoSeal VS250. 2 Product Description Why is it developed? Customer Segments Product Positioning Competitor.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c8b5503460f94945b2a/html5/thumbnails/12.jpg)
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Absolute an Unique product
Patent pending special foam and design side cushions
Perfect seal against draft and rain
Only cushion seal with integrated rain gutter
A great variety of Vans are sealed
High level of energy saving
Simple wear parts change
NovoSeal VS250
Conclusion