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PERSONAL IMPROVEMENT &

KNOWLEDGE ENTERTAINMENT

PERSONAL IMPROVEMENT &

KNOWLEDGE ENTERTAINMENT

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What is Anxa? Slide 3

Our Value-Added Services Slide 7

Anxa Technologies Slide 9

PC Product Line Slide 11

Mobile Product Line Slide 16

Interactive TV Product Line Slide 18

How We Distribute Our Content Slide 20

Our Partners Slide 21

Our Strategy Slide 22

Future Developments Slide 23

PC & Mobile Business Models Slide 24

Table of ContentsTable of Contents

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• Anxa is a developer and editor of interactive services in the field of Personal Improvement and Knowledge Entertainment.

• Anxa was incorporated on July 6, 2001 in Hong Kong and London. Anxa comprises of 43 regular employees and develops its content under the supervision of 35 professionals and consultants.

• As of May 31, 2004 Anxa products are available in six countries and in use by around 1 million paying users worldwide.

What is Anxa?What is Anxa?

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Vision & MissionVision & Mission

Our VisionKnowing yourself better via interactive Television, Mobile Telephone and the Internet.

Our MissionProviding the general public with affordable Personal Improvement and Knowledge Entertainment contents which, in the past, were available only to selective individuals.

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The FoundersThe Founders

Christophe Boutain, Technical Director:30 years-old, he is a graduate of ENSI, gaining a degree in mathematics and technology. In 1996, he co-founded PageFrance, a company dedicated to the recruitment of prospective customers on the Internet. Currently a partner in Anxa, he is a specialist in the management of the XML database which has given rise to Anxaml. He is in charge of developing new applications for Anxa and managing the technical team based in Asia.

Francis Oudart, Financial Director:Francis Oudart, 55, holds a Doctorate in Marketing. His experience as a senior accounting consultant has been brought on as a result of his broad expertise in Asian and European markets. He is in charge of exploring opportunities for company mergers and acquisition deals.

Howard Silverfarb, Consultant:Howard Silverfarb,61,graduate of the University of New York, is a specialist in Human Resources. He led consulting missions at major multinationals for over 25 years. He held senior executive and management positions at Booz, Allen & Hamilton, Alexander Consulting Group, Banque Nationale de Paris as well as Lehman Brothers.

Phil Monteiro da Rocha, Content Director:36 years-old, he is a graduate of the IFP (Sorbonne) and has had a long career as editor-in-chief of various magazines, and as director of radio and television stations in France. He is a specialist in managing and integrating interactive content and has published two works, devoted to Internet marketing strategies, for Campuspress/Pearson in 1999 and 2001.

Fabrice Boutain, CEO:32 years-old, he founded his first company seven years ago. A graduate of the INSEEC, he worked in the raw materials trade in China and Southeast Asia for four years. He discovered the Internet in Hong Kong in 1996, and co-founded his first Internet start-up at the beginning of the following year. It was bought out by the Lycos group in January 2000. Today, as General Manager of Anxa, he is in charge of developing new markets for the company.

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2001 February Philippe Monteiro da Rocha, Christophe Boutain and Fabrice Boutain leave the Lycos group,following one year of required "lockup" there, to start a new venture. Lycos had acquired their first company, PageFrance, in February

July The Anxa organization is founded and registered in Hong Kong and London.

2002 January Anxa launches its first value-added service, "Calculate your IQ" in the French market.

June Anxa signs contracts in France with Wanadoo (France Telecom), Microsoft MSN, Yahoo, Tiscali, AOL, T-online, Club-Internet and Lycos.

December Anxa reaches a level of 100,000 paying users.

2003 February Anxa launches its English versions in the United States, the United Kingdom and Australia.

April Anxa launches its Chinese versions (traditional and simplified Chinese) in China and Hong Kong.

July Anxa hits 400,000 paying users on the Internet.

2004 January Anxa launches its Version 4 for Internet users: new marketing tools to increase user confidence and improve conversion ratesAnxa launches its mobile catalogue of services with Orange & Bouygues in Europe & Zingy and Handango in the US.

May Anxa reaches around 1 million paying users worldwideJune Anxa launches its services in India.

In addition to India, it launches its services in 5 new countries (Spain, Germany, Italy, Portugal & Brazil) in 4 new languages (Spanish, German, Italian & Portuguese)

MilestonesMilestones

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WORLD OF SPORTS QUIZ N’PLAY - A complete catalog of 20 applications related to sports(Quiz N’Play series) which combines interactive gameswith general knowledge- A catalog which includes license agreements with sportscelebrities and major sporting events

TELEVISION QUIZ N’PLAY SHOWS- A License agreement with FreMantleMedia’s television game show “GoingFor Gold” in 12 countries. Other license agreements are in progress- A Contract agreement with French television networks - TF1, France 2 and France 3

Ph.D. PREMIUM & FUN tests:Anxa has developed a specialized catalogue of interactive services in the field of Personal Improvement to evaluate yourself, compare yourself to others and identify your strengths and weaknesses.

TUTORIALS:Practical and comprehensive methods to develop and

improve one’s knowledge and performance

Our Value-Added ServicesOur Value-Added Services

Ph.D. PREMIUM TESTS& FUN TESTS

TUTORIALS WORLD OF SPORTSQUIZ N’PLAY

TELEVISION SHOWSQUIZ N’PLAY

PERSONAL IMPROVEMENT KNOWLEDGE ENTERTAINMENT

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Anxa’s products are divided into five distinct categories:

1 - Intelligence (IQ test, Expert IQ, Children IQ, etc.)

2 - Knowledge (History, Sports, Celebrities, TV Shows etc.)

3 - Personality (EQ, Personality Test, « What is your True Color »Test, etc.)

4 - Career (Professional Assessment, Job Orientation Test, etc.)

5 - Romance (Seduction, XQ test, etc.)

Our Product CategoriesOur Product Categories

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Anxa TechnologiesAnxa Technologies

• AnxaML Content:– Developed to generate content for all the media and languages covered by Anxa.

– Built to manage 1000 applications in 20 languages within 5 years.

– Currently used to manage 100 applications in 6 languages.

• AnxaML Marketing:

– Developed to facilitate the daily tasks of Anxa’s marketing department, its partners and distributors

– Helps in easy access to information on sales and other statistics

Customized technologies designed to monitor multi-language / multi-format content distribution, statistics data and customers loyalty

• AnxaML Client:

– Developed for the end user Helps in easy access to information on sales and other statistics

– Provides a secure personalized account for a user

– Can be adapted to any payment solution

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• Teenagers or people who are 25 years of age and above

• Individuals who have access to Broadband / ADSL via PC and GPRS/3G via mobile

• Individuals who are knowledge savvy with an active lifestyle

Our Customer ProfileOur Customer Profile

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► PREMIUM TESTS:•These tests, developed by professionals, give the user the chance to evaluate his/her performance in a specific discipline and colpare it with that of others (e.g.: IQ, EQ, General Knowledge, etc).•The tests comprise a minimum of 50 questions and must be completed in 20 to 35 minutes.

► PERSONALIZED REPORTS:•These personalized reports consist of 20 to 40 pages and are available at the completion of the premium tests. •They make it possible for users to identify their strengths and weaknesses, and suggest the best ways to improve themselves.

► TUTORIALS:•These are 8-10 page methods that are prepared by professionals •Based upon relevant counselling and training exercises that provide users the opportunity to quickly and effectively improve their performance in a particular discipline.

► GAMES AND FUN TESTS:•These are games, quizzes and tests that are particularly targetted at 16-25 year-olds•Highlight various aspects of personal development in an original and amusing manner

Calculate Your IQ Calculate Your EQTest Your

General Knowledge

PC Product LinePC Product Line

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PREMIUM TESTS

TUTORIALSGAMES &

FUN TESTSPERSONALIZED

REPORTS

25 years and above 16-25 years &

>25 years

8-15 and 16-25

Customer Segmentation For The PC Product LineCustomer Segmentation For The PC Product Line

PERSONAL IMPROVEMENTKNOWLEDGE

ENTERTAINMENT

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4 slides showing our PC products2 ISP + 2 Portals

Example France : Wanadoo AOL Yahoo MSNTo be personnalized for each language

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1. Ph.D. CERTIFIED TESTS:50-question tests, developed by professionals that make it possible for users to evaluate their performance in a specific discipline and compare it with that of others (e.g.: IQ, EQ, General culture, etc).

Mobile Product LineMobile Product Line

2. FUN TESTS:Entertaining tests that permit the user to identify and work on various aspects of his/her personal development in an attractive and original manner.

3. WORLD OF SPORTS QUIZ N’PLAY :Sports quizzes that amuse the user, as well as testthe individual’s knowledge of the particular subject

4. TV SHOWS QUIZ N’PLAY :Television shows and quizzes that amuse the user, as well as test the individual’s knowledge of the particular subject.

5. TUTORIALS LEARN N’PLAY:Tutorials designed by professionals. These methods are easy to understand and simple to use and help the individual to improve in a particular field or to achieve a specific goal.

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Customer Segmentation For The Mobile Product LineCustomer Segmentation For The Mobile Product Line

•Ph.D. Certified Tests

•Quiz N’Play World Of Sports

•Ph.D. Certified Tests

•Fun Tests

•TV Shows Quiz N’Play

•Fun Tests

•Learn N’Play

•Quiz N’Play TV Shows

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4 Slides showing our Mobile products(2 mobile operators + 2 web Portals)

To be personnalized for each language

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► PREMIUM TEST (Ph.D. Certified)50-question tests, developed by professionals that permit several users to simultaneously evaluate their performances in a specific discipline and compare them with that of others (e.g.: IQ, EQ, General Knowledge, etc).

► TEST N’PLAYEntertaining tests which permit several users to simultaneously identify and work on various aspects of their personal development in an attractive and original manner.

► QUIZ N’PLAYVarious exercises intended to amuse several users simultaneously, thanks to video games, and which test the individuals’ knowledge of a particular subject.

Interactive TV Product LineInteractive TV Product Line

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PREMIUM TEST

TEST N’PLAY

QUIZ N’PLAY

Family Members

Individuals> 25 years

Customer Segmentation For The iTV Product Line Customer Segmentation For The iTV Product Line

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We Distribute Our Content Via OperatorsWe Distribute Our Content Via Operators

•Internet Operators (ISP & Portals) Such as Wanadoo, Tiscali, T-online, AOL, MSN, China Telecom…

•Mobile Operators: Such as Orange, Vodafone, SFR, Bouygues, China Mobile, NTT Docomo…

•TV Operators: (Satellite & Cable)Such as DirectTV, Canal Satellite, TPS, TF1, Canal+, France TV, Dream TV…

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Our PartnersOur Partners

1- Internet Operators 2 - TV Operators 3 - Mobile Operators

Anxa works with strategic partners in various countries. These partners have extensive customer database and have integrated online payment solutions.

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We offer our partners with proven business solutions characterized by :

1 - High Conversion RatesWe look to a 10% conversion of the unique visitor audience, and work assiduously with our partners to convert traffic into revenue.

2 - Income-per-Customer FocusWe put all of our cross-selling strategies into the mix to ensure that the customer buys more than a single product.

3 – Effective Viral Marketing MethodsWe address ourselves to individuals in the broadest sense, to the families and related communities.

4 – Emphasized « Client » Satisfaction We ensure round-the-clock technical support with the help of a multilingual call center.

Our StrategyOur Strategy

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The PC Business ModelThe PC Business Model

• Pay per test

• Pay per package

(a package includes a

test & report or tutorials)

• Pay for subscription

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The Mobile Business ModelThe Mobile Business Model

Re-loadable Contents:The user may refresh his favorite

applications by re-loading new updated versions (games, quizzes, tests…)

Results posted by SMS:The user may post his best scores online and participate in contests and competitions (payment via SMS)

Monthly Subscriptions:The user may subscribe to a catalog of products by paying a certain amount.

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Anxa's development will follow 3 directions:

1. Catalog of Products: Anxa is currently developing and testing new services in order to enlarge its proprietary catalog. Other services provided by content partners will be integrated into our platform and added to the catalog. Projections for the coming years are:

- 100 products at the end of 2003- 400 products at the end of 2004- 600 products at the end of 2005

2. International Versions: Anxa has already launched French, English and Chinese versions. Spanish, Italian and German versions are currently being tested. Projections for the coming years are:

- 5 languages at the end of 2003 (French, British & American English, Simplified & Traditional Chinese)

- 10 languages at the end of 2004 (Spanish, Italian, German, Portuguese and Russian)

- 15 languages at the end of 2005 (Korean, Japanese, Indonesian, Polish and Hindi)

3. Distributors: Anxa is developing partnerships with identified distributors in key-countries. Marketing tours and presentations are scheduled this year in China, India,Spain and Germany. Projections for the coming years are:

- 30 distributors at the end of 2003- 50 distributors at the end of 2004- 100 distributors at the end of 2005

Future DevelopmentsFuture Developments

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2004 Catalogue2004 Catalogue

196 Titles As of May 31, 2004

THANK YOU!THANK YOU!For more information,

Please visit www.anxa.com