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1 Outreach and communication April 2012

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2 OUTREACH AND COMMUNICATION April 2012 Communication objectives Active contributors to public debate. Provide research-based expertise. Generate interest in science and technology. Make NTNU visible with a strong reputation.

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3 April 2012

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4 Science communication Category2008200920102011 Popular science articles326282212220 Chronicle/feature articles243221197252 Popular science lectures968897790 Popular science books20192025 Media contributions1221340524883746 Artist and museum presentations/exhibitions 6011810081 OUTREACH AND COMMUNICATION April 2012

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5 Public events Public events (2011) A total of 79 events (excluding India 2011) India 2011: 100 concerts, performances, lectures, film screenings 13 000 visitors at the Research Festival and Researchers Night 18 500 mentions in Norwegian and international media Publish popular science magazines Gemini and Spor Net publication www.universitetsavisa.no and contribute to www.forskning.no OUTREACH AND COMMUNICATION April 2012

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6 Information aimed at users Category200920102011 Scientific reviews10910193 Papers in trade journals-5852 Textbooks202129 Technical books202830 Reports176146174 Compendia121316 OUTREACH AND COMMUNICATION April 2012

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7 Art and museum presentations Category2008200920102011 Museum presentation23312415 Art exhibition13372225 Architecture exhibition0218 Film production2112 Theatre production1281012 Music recording6362 OUTREACH AND COMMUNICATION April 2012

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8 Artistic partners The Trondheim Soloists Trondheim Jazz Festival Trondheim Chamber Music Festival Team NTNU (cross country skiing team) Dokkhuset Stage (rental agreement) The Pstereo Festival The Trndelag Exhibition Individual performers/CD releases OUTREACH AND COMMUNICATION April 2012

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9 City of knowledge OUTREACH AND COMMUNICATION April 2012

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10 The NTNU Museum of Natural History and Archaeology I A university museum that conducts research, resource management and science communication in natural and cultural history Scientific collections of national and international importance in natural and cultural history Botanical gardens at Lade and Dovre More than 110 000 visitors annually www.ntnu.no/vitenskapsmuseet/english OUTREACH AND COMMUNICATION April 2012

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11 The NTNU Museum of Natural History and Archaeology II OUTREACH AND COMMUNICATION April 2012

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12 NTNUs national reputation Quality: 41 % of Norwegian students think the education at NTNU is of the highest quality. Top leader alumni: 15,6 % of the CEOs at Norways 500 leading companies are alumni of NTNU. Well-being: Trondheim students are the most satisfied students at Norwegian universities. Credibility: NTNU is regularly among the top universities listed by Norwegian journalists for credibility and overall rating. Well run: NTNU is perceived as the university accepting the most societal responsibility, is most effectively run, has the most open attitude, and maintains the highest professional level in Norway. Adds value: NTNU develops sought-after competence, has a rich campus life, contributes to the national wealth creation and is a R&D leader. OUTREACH AND COMMUNICATION April 2012

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13 Digital footprint Digital footprint (April 2012) UniversityWorld ranking website visits Facebook likes Twitter followers # screenings YouTubevideos NTNU19 3326 3864 938346 949 UiO10 7072 1785 45522 466 UiB12 1578 6501 958379 140 UiT87 1752 8042 10231 419 KTH10 8084 4311 73622 851 Chalmers45 4513 65551436 955 Delft31 1904 4407 189559 952 ETH8 3831 1241 70315 334 OUTREACH AND COMMUNICATION April 2012

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14 Foreign media coverage Web newspapers. (For Sweden newspapers in print are also included.) OUTREACH AND COMMUNICATION April 2012 Univ. of Oslo NTNU Univ. of Bergen

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15 GEMINI a success Co-produced by NTNU and Sintef NTNUs foremost product in science communication Six annual issues (4 Norw., 2 English) Circulation ca. 90 000 (Norw.) and 10 000 (English) Most mentioned popular science magazine in Norway From 2012 also available on iPad OUTREACH AND COMMUNICATION April 2012