1

Mr. Jin-Hyung KIM, Ph.D.

Head, Administration Division RCA Regional Office

(www.rcaro.org)

Promotion of RCA Activities - Achievements and Future Direction

Presentation to the 2010 RCARO Workshop on Enhancing RCARO Interactions with Member States, 13~15 July 2010, Jeju Island, Korea

CONTENTS

Ⅰ RCA Promotional Activities

Ⅲ Limitations and Solutions

Ⅳ Future Direction and Plans

Ⅱ Achievements

2

RCA Promotional Activities

1. Presentations and Exhibitions to Int’l Events

2. RCARO Website Operation

3. RCA Information Flow Enhancement

- Mostly in the field of Radiation and RI application- Presentation materials on ‘RCA and its Activities’ screened beforehand, and Exhibitions on mostly the RCA Success Story

- Operated since RCARO was established in 2002 - RAS Project meetings and reports, policy meeting (NRM, GCM, etc.) reports, RCA News and DB of stakeholders/end-users posted

- RCA information kit distribution, the website(RCARO) e-mailing service, and PC supplies to RCA coordinators in MSs, etc.

3

RCA Promotional Activities

4. Support for Regional Events or Meetings

5. Promotional Materials

- RCARO’s participation or support for RCA experts’ participation in MS’s national events(meetings) or regional events related to nuclear science and technology for the purpose of RCA promotion

- RCA Brochure- RCA Success Story- RCA Information Kit (incl. CD-ROM)- RCA Promotional Video

4

Achievements

1. Presentations and Exhibitions to Int’l Events

a) Int’l Conference on Nuclear Power Plant Technology and Safety (17-18 June 2010, Hanoi, VIE) - Dir-RCARO gave an opening speech, and RCA Brochure & the 3rd RCA Success Story were handed out.

b) China Int’l Isotope and Radiation Processing Technology and Equipment Exhibition and Symposium (11-13 June 2010, Shanghai, CPR) - RCARO presented RCA and RCA Activities at the plenary session, and RCA Brochure was handed out.

c) WNU School on RI (15 May–4 June 2010, Seoul, ROK) - Dr. John Easey promoted RCA to the int’l participants.

5

Achievements

2. RCARO Website Operation

a) Maintenance and protection outsourced to a private professional company (Nov. 2009) - to increase security and service quality

b) Integration of RCA websites (April 2010)

c) Evaluation of RCARO current website for redesign (up to now)

d) Proposal of degree of access policy to the MOH data developed - to be presented to the Workshop

6

Achievements

3. RCA Information Flow Enhancement

a) RCARO homepage function upgrade and renewal - ‘What’s New’, ‘Stakeholder’ and ‘Who’s Who’ menu introduction

- RCARO banner propagation

- E-mailing service recipients expansion

- DB of contact points of potential funding donors

b) PC support to RCA coordinators in MSs - 2 high performance PCs and 1 laser printer each to MYA, SRL, BGD,

and PHI in 2004 to increase communication among MSs

and RCA information flow

7

Achievements

4. Support for Regional Events or Meetings

a) Joint Training Program with ARCCNM - Asian Regional Cooperative Council for Nuclear Medicine

- Financial assistance to 25 trainees (doctors and researchers)

and 5 lectures from ARCCNM member countries in 2008 and 2009

- Promotion of proven nuclear imaging tech. for clinical applications

b) Partnership promotion with PEMSEA, ACRR, etc. - Support on three RCA experts’ participation to the EAS Congress

on 23-27 Nov. 2009 in Manila, PHI

- Participation to the 2nd Asian Congress of Radiation Research on

17-20 May 2009 in Seoul, ROK 8

5. Promotional Materials a) The 3rd RCA Success Story published so far - Its booklet type will be published soon.

Drinking Water Air Pollution Tissue Banking Distance Assisted Training Advanced Materials

5 Stories Published 4 Stories Published Plant Breeding Marine Pollution Prevention Geothermal Exploration NDT

4 Stories Published Energy Analysis & Planning Livestock Productivity Land Degradation Combating RI in Petrochemical Industry

1st Batch (2007)

2nd Batch (2009)

3rd Batch (2010)

9

5. Promotional Materials a) RCA Success Story - Draft of the 4th batch in process : Radiotherapy & Tsunami

b) The 4th edition of RCA Brochure published in 2010 - 3rd (2007), 2nd (2004), 1st (2003)

Achievements

10

5. Promotional Materials

c) RCA Information Kit

- CD-ROM

d) The new RCA Promotional Video is to be produced.

- The former promotional video was made in 1990s.

- Draft of the storyline of proposed one is to be presented at this Workshop.

Achievements

11

Limitations and Solutions

1. Lack of Strategic Approach

- There is a need to specify the providers and consumers of RCA

Promotion in tune with the purpose of publicity activities

⇒ Different targets and purposes necessitates different

publicity methods

2. Lack of Promotion Providers

- The promotion on RCA activities has been dependent only on RCARO so far.

⇒ Expansion of providers to NRs and PLCCs

12

Limitations and Solutions

3. Limited Consumption of the Promotion

- Due to hitherto promotional activities focusing on organizations within the nuclear community, especially in the field of radiation and RI application, the awareness of RCA to the outside of the community is significantly limited.

⇒ Expansion of consumers of the promotion

4. Unspecified Target Audience

- Specified information on important end-users, such as decision-makers at a governmental level in MSs, in insufficient.

⇒ Specific orientation to target audiences 13

Future Direction- Strategic Promotion -

Purpose

Targ

et

General Public

En

ha

ncin

g A

waren

ess

Exp

lorin

g P

artnersh

ip

Experts Outside of Nuclear Community

Experts Inside of Nuclear Community

Technical Policy Makers and Potential Funding Donors

Leaflet SS;Brochure;PR Video;Presentation.

Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

Booklet SS;Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

RCA newsletters;Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

Annual Reports;RCA newsletters;Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

RAS Final Reports;Booklet SS;RCA newsletters;Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

Expert Visit;RAS Final Reports;Annual Reports;Booklet SS;RCA newsletters;Participation to events;Leaflet SS;Brochure;PR Video;Presentation.

14

Future Plans

1. Enhancing the existing publicity activities

- Regular production of RCA Success Story- Redesigning the new version of RCA website, incorporated with

MOH data, toward a user-friendly interface- Updating the database on RCA end-users- Improving the contents of the RCA website- Regular production of RCA brochure- Active participation in relevant int’l events with exhibition

booths and presentation on RCA activities- Visiting MSs to solicit in-depth communication and promotion

15

Future Plans

2. Development of new publicity methods

- Production and use of a promotional video- Production and distribution of RCA newsletters - Consulting with PR experts- Distribution of final reports on RCA projects to relevant

institutes and organizations

3. Expanding promotion providers

- Not only RCARO, but also 17 NRs and PLCCs - If feasible and necessary, professional promotional experts

16

Future Plans

4. Expanding consumers of the promotion

- Database on end-users, important target audiences, needs

improving and updating

5. Specific orientation to target audiences

- Through frequent updating and adding, the accuracy and

quantity of the information on end-users should be ensured.

17

Thank you for your attention.

Questions?

18