TCP Workshop (24/09/13) Best practice exhibitions & trade fairs
1 Internet marketing of trade fairs and exhibitions.
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Transcript of 1 Internet marketing of trade fairs and exhibitions.
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Internet marketing of trade Internet marketing of trade fairs and exhibitionsfairs and exhibitions
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ContentContent
Internet as a part of integrated marketing communication
Successful exhibition promotion/ trade fair web page
Integrating Internet marketing into marketing communication mix
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Internet as a part of integrated Internet as a part of integrated marketing communicationsmarketing communications Sales PromotionSales Promotion Personal sellingPersonal selling INTERNETINTERNET Direct marketingDirect marketing Public RelationsPublic Relations
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Web-pages are supposed to beWeb-pages are supposed to be
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Site for exhibitorsSite for exhibitors
Map to and of the exhibition site Trade fair program Prices of trade fair stands Contact details of the trade fair organizer Registration forms available to download Feedback page
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Site for customersSite for customers
Map to and of the exhibition site Trade fair program Ticket prices Contact details of the exhibitors Links to exhibitors’ web pages Feedback page www.piramk.fi/ypmessut
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Web-pages should have...Web-pages should have...
Updated information before, during Updated information before, during and after the trade fairand after the trade fair
Clear visual outlook
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Integrating Internet marketing into the marketing communication mix
Integrating marketing
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The best benefits can be achieved by connecting Internet marketing with traditional marketing communications
Benefits
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Examples:Integrated marketing before trade fair Trade fair website address clearly
visible in all off-line advertisements, timetables, programs, brochures, TV, radio etc.
Possible press releases must also be available to download
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Integrated marketing after trade fair Advise customers/exhibitors to give
feedback via trade fair webpage Possible press releases must also be
available to download Pictures/films from the trade fair
available online Cd-rom of all presentations and
speeches etc. available after trade fair
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Example of trade fair web page www.piramk.fi/ypmessut
Example:
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THANK YTHANK YU U FFR YR YUR UR
ATTENTIATTENTIN !N !