How Digital is Changing the Face of the MS SocietySarah Jordan

Digital Director

What is multiple sclerosis? What is multiple

sclerosis?

Who are

Digital @ MS Society

Where are we?

Board projects - digital

Project Jun Jul Aug Sep Oct Nov DecWebsite redevelopment

             

Email marketing project             

Community strategy review             

Digital marketing audit             

Content strategy             

Digital steering committee             

Team structure review             

Board projects – brand & marketing

Project Jun Jul Aug Sep Oct Nov DecBrand guideline refresh Q2            

Organisation valuesQ2 Q3 Q3 Q3      

Creative studio set up Q2 Q3 Q3 Q3      

Digital asset management system Q2 Q3 Q3 Q3      

Web-to-print solution   Q3 Q3 Q3      

Audience insight & segmentation   Q3 Q3 Q3      

Marketing strategy (incl CRM program)   Q3 Q3 Q3 Q4 Q4 Q4

New brand strategy (brand values & visual ID)         Q4 Q4 Q4

Membership review         Q4 Q4 Q4

Where are we?

Digital Redevelopment Project

Discovery Project

Will it work?

How Digital is Changing the Face of MS SocietyHow Digital is Changing the Face of MS Society

Thank you – and questions?