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HOTEL PROJECTANTWERPSESTRAAT 441(A12) 2850 BOOM

BELGIUM

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HOLIDAY INN EXPRESS

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Americas

Hotels1,866Rooms162,040Hotels in pipeline374

HOLIDAY INN EXPRESS ROUND-UProoms globally194,838hotels globally2,103hotels in the pipeline467

Europe, Middle East & Africa

Hotels206Rooms24,692Hotels in pipeline42

Asia Pacific

Hotels

31Rooms8,106Hotels in pipeline51

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One of the fastest-growing hotel brands, Holiday Inn Express offers convenience and comfort at a great value. This means guests can expect the fresh, clean and comfortable stay they’re used to, with improved service and a more contemporary feel.

Living our brand means delivering on the commitments of "Stay Real“. “Be Ready

IHG employees are prepared for any questions our guests may have. They understand their roles, the hotel and know the local area.

CareIHG employees show they care their guests by engaging with them in a way that makes them feel like an individual, not a number.

Take Action IHG employees can add even more value to our guests’ experience through taking ownership and going that extra mile.

Be Loved IHG employees work to make our guests’ experiences memorable so they come back to us, recommend IHG to others and continue to be champions of the real world.

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1.1. HOLIDAY INN EXPRESS BOOM

You know what you want in a hotel. Our friendly people love to make our guests feel totally comfortable, whether they arrive in their suit or shorts and a T-shirt.

• Luxury Tier: InterContinental

• Quality Tier: Crowne Plaza

• Upper Moderate Tier: Holiday Inn

Moderate TierHoliday Inn Express

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LOCATION HOLIDAY INN BOOM

• Main connection road(A12):between Brussels – Antwerpbetween Ghent – Mechelen

• No other international branded hotel project

within 15km

• Main suppliers: European Market City De Schorre Studio 100 KMO areas within 50 km radius

propProject

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HOTELS IN THE AREA

Hotels close by:• Hotel Domus, Antwerpsestraat in Boom (12 rooms)

Nearest Hotels• Novotel Mechelen 10.0 km• Holiday Inn Express Mechelen 10.1 km• NH Mechelen 11.0 km• Crowne Plaza 12.2 km• Ramada Plaza Hotel 12.7 km• Tulip Inn Antwerpen 14.4 km• Bank Hotel Antwerpen 15.1 km• Theater Hotel Antwerpen 15.1 km• Hylitt hotel Antwerpen 15.3 km• Radisson Blu Astrid 15.4 km• Park Inn Radisson 15.4 km• Holiday Inn Express Antwerp -North 16.5 km• Campanille Brusssel-vilvoorde 17.7 km

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COMPETITION

• Holiday Inn Express Mechelen 10.1 km• Novotel Mechelen 10.0 km• NH Mechelen 11.0 km• Campanille Brusssel-Vilvoorde 17.7 km• Theater Hotel Antwerpen 15.1 km• Holiday Inn Express Antwerp City-North 16.5 km• Tulip Inn Antwerpen 14.4 km

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BUSINESS DRIVERS VS LOCATION

European Market City

De SchorreBedrijven zone

N16

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Recrational activities• Beautiful and authentic setting for families,

schoolgroups, companies to enjoy the outdoor and indoor facilities.Events• A mix of music, hobby, cultural and sports events is tailored to everyone liking.

This Provincial Recreational Domain is high on the list of lots of event organisors for business as well as leisure events.

Sport• Indoor, you can dansce and practice combat and other indoor sports. • The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it

also facilitates lots of football teams in the area.• It also offers a wide variety of adventure sports: hang gliding, paragliding,

kajakpolo and mountainboarding,....

MAIN BUSINESS PROVIDERSDe Schorre

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DE SCHORRESPORTS & RECREATIONAL ACTIVITIES

Recreatie• Playground; the longest slide in Europe and a

playground which has been recently redeveloped with state of the art toys also for children with disabilities.

• Biking and walking routes (starting point of a biking route of 228 km, throughout the Rupelstreek )

• Lots of beautiful walking and pick-nick areas in the green.

Sport• Indoor dance and sports such as combat sports

and other indoor sports• Outdoor• Hockey field for Braxgata Hockey (Belgian

national team)• A number of football fields• Adventure sports such as paragliding,

hanggliding, nordic walking, mountainboarding, wall climbing, kajakpolo,...

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DE SCHORREOUTDOOR EVENTS

EventsTomorrowland • Biggest outdoor dance-event, • 350 000 visitorsMano Mundo • Intercultural music festival. • 80 000 visitorsFeria Andaluza Plants & Craftsday • Plants- and craftsday.Summerbike festival Belgacom Mountainbike Cup Schorremorrie • Schorremorrie a 100% child-friendly activity day.Xtreme Xperience • Unusual, adventurous and extreme sports!Putteke Winter • Life performance in a candle-lighted park)

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DE SCHORREINDOOR EVENTS

Conference facilities• 5 full option conference rooms with a total

capacity of 170 people• Vergaderzaal Hoek (16 personen)• Vergaderzaal Noeveren (12 - 14 - 12

personen)• Auditorium Boom (115 personen)

• Catering (up to 500 people)

Extension for the future• 1 large conference room/auditorium for 300

people• Refurbishment of the St Anna Chapel to a

multifunctional music and theater venue

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DE SCHORREREFERENCE LIST

• Tomorrowland (ID&T)• VW Mania• TV1-dag• Tuning Fandango• Citroën Jumble• AS Adventure• Wrakduik• Hyundai• BGJG• Spirit• Gamma• AXA• Imsir• Format Plus• Vadeb• Strabag• Draeger• DHL• Produmex• Decathlon• Price Waterhouse Coopers• Allround Mania• Smart Meeting....

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MAIN BUSINESS PROVIDERS: N16

Boom• Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc

Robotics Benelux, Starco, …Bornem• Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients,

Clayton Belgium NV, VF Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar, Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics,…

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MAIN BUSINESS PROVIDERS: N16

Willebroek• Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal

Belgium, Femont/Femstaal, Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter Belgium, Schenker,…

Puurs• Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International,

Prayton Benelux, Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium, Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita Fresh ,…

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HOTEL FEATURES & TIMING

• Spacious lobby looking out on gardens • 1 meeting room• Great Room and in-room facilities • Leisure Facilities • Underground Parking facility• Back of House Facilities

Total of 119 guestrooms equipped with:• Air-conditioning• Alarm• Bottled water• Pull-out sofa• Safe• Electrical adapters• Hairdryer• Flat screen tv• CD: DVD player• Phone

• Start constructionQTR 3 2015• Soft opening QTR 3

2016 • Grand opening QTR 4 2016

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SAMPLE HOTELS:Holiday Inn Express Dresden City Centre

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SAMPLE HOTELS: Holiday Inn Express Dresden City Centre