1hand-in-hand

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GOAL

• develop the supporter base of a younger audience (university student) aged 18 – 25 in UK.

• increase the number of site visits and fundraising

• ensure the deafblind children are able to communicate with their families and vice versa.

• ensure that disability will be included inthe next Millennium Development Goals

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INSPIRATION

“I wish I had known in the beginning that deafblindness didn't mean the end of the world for my child...”Sahila, Alisha's mother

“21% of 18 – 34 years old admit that they have actually avoided talking to

a disabled person because they weren’t sure how to communicate with them.”

(www scope.org.uk 2014)

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INSIGHT

They give up communicating with the deafblind.

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Being deafblind is not the end of the world.Through the hand communication,

they can still pursue and enjoy their own life.

Tactile is the universal sense that young health people also have.We need to tell them that they have the ability to help and

change the life of the deafblind through their hand.

STRATEGY

Tell the target the potential of their hand that can change one’s life.

hand signs sign language braille

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Please put your hands onPlease put

your hands on

IDEA

hand-in-hand

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What : Install the interactive digital signage at school bus shelter. When : Before holiday season startsWhere : On major university’s campuses

Please put your hands

here

Your hands have the power to change the life of the deafblind.

IDEA

1. The target puts their hands on the hand-print on the screen at the bus stop.

2. While they touch the screen, a deafblind kid gradually appear on it with light and sound added.

3. The screen will show the kid getting in the school bus, reflecting he/she now receives education with their help.

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IDEA

Facebook & website

postcard

Sense International is supporting deafblind people to live, learn and thrive. If you agree with this mission, please give a signature on your palm below with your finger.

Share on FB : Print this out for your remembrance as a postcard :

Homare

takahashi

Receive the picture of your handprints and learn more about the deafblind.

ShareEducateDonate

Homare

takahashi

You can help the deafblindWith your hand

Lean more on

4. The target is asked to give a signature on his/her palm print. (The signature data could later be used to lobby for MDG.)

5. The picture will be automatically uploaded on the SI’s Facebook page. 6. By reading QR code, the target can learn about the deafblind and make a donation.

7. They can get the printed post-card and share with their families.

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10 min 3 people

1 hour 18 people

1 day (12 hr) 216 people

1 week 1512 people

3 months (13 w) 19656 people

If one person has at least 100 friends on Facebook,

the campaign will reach approximately 2 million people in 3 months.

ReachTime Span

SIMULATION

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GOAL1. ensure the deafblind children are able to communicate with their families and vice versa

2. develop the supporter base of a younger audience (university student) aged 18 – 25 in UK

3. increase the number of site visits and fundraising

INSPIRATION INSIGHT STRATEGY

Tell the target the potential of

their hand that can change one’s life.

IDEA : hand-in-hand SIMULATION

The campaign will reach

approximately 2 million people in

3 months.

SUMMARY

“21% of 18 – 34 years old admit that they have actually avoided talking to a disabled person. ”

They give up communicating

with the deafblind.

Please put your

hands here

Your hands have the power to change the life of the deafblind.

2. The deafblind kid appears

on the screen.

3. Learn about the deafblind from

the movie.

1. The target put their hands on the

screen.

4. The target is asked to give a

signature on their palm print. (It can be used for MDG)

5-7. Learn, share, and donate,

through the mobile and postcard.