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Transcript of 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior...
![Page 1: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/1.jpg)
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From a Shaky Past
to a Promising Future:
What Has Helped Nissan Win Again
Emil E. HassanSenior Vice PresidentNissan North America, Inc.
![Page 2: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/2.jpg)
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![Page 3: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/3.jpg)
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Key Reasons For Nissan’s Resurgence
![Page 4: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/4.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
![Page 5: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/5.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
![Page 6: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/6.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
![Page 7: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/7.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
![Page 8: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/8.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
![Page 9: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/9.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
![Page 10: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/10.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180
![Page 11: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/11.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million
units by September 2005;
![Page 12: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/12.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million units
by September 2005;- Operating margin of eight percent;
![Page 13: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/13.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million units
by September 2005;- Operating margin of eight percent;- Elimination of net automotive debt
![Page 14: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/14.jpg)
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
![Page 15: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/15.jpg)
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Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
![Page 16: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/16.jpg)
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Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
![Page 17: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/17.jpg)
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Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
•Infiniti division sales up 35% versus calendar year ‘02 sales;
![Page 18: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/18.jpg)
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Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
•Infiniti division sales up 35% versus calendar year ‘02 sales;
•Nissan’s U.S. marketshare approaching 5%
![Page 19: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/19.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
![Page 20: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/20.jpg)
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Nissan Xterra SUV
![Page 21: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/21.jpg)
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Nissan Altima Sedan
![Page 22: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/22.jpg)
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Nissan 350Z
![Page 23: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/23.jpg)
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Nissan Murano
![Page 24: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/24.jpg)
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Infiniti G35
![Page 25: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/25.jpg)
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Nissan Maxima Sedan
![Page 26: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/26.jpg)
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Nissan North AmericaCanton Manufacturing Plant
![Page 27: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/27.jpg)
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Nissan Quest Mini-Van
![Page 28: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/28.jpg)
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Nissan Pathfinder Armada Full-size SUV
![Page 29: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/29.jpg)
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Nissan Titan Full-size Truck
![Page 30: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/30.jpg)
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Nissan North AmericaDecherd Powertrain Assembly Plant
![Page 31: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/31.jpg)
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Nissan North AmericaDecherd Powertrain Assembly Plant
![Page 32: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/32.jpg)
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2004 Ward’s “10 Best Engines” Award
![Page 33: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/33.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
![Page 34: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/34.jpg)
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Infiniti QX56
![Page 35: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/35.jpg)
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All-New Nissan Pathfinder SUV
![Page 36: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/36.jpg)
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All-New Nissan Frontier Truck
![Page 37: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/37.jpg)
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Nissan Xterra SUV
New in 2004!
![Page 38: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/38.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
![Page 39: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/39.jpg)
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2003 Harbour Award
![Page 40: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/40.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting new products
• Building on strengths of Manufacturing
•Integrated Manufacturing
![Page 41: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/41.jpg)
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Integrated Manufacturing
• Common lines & a flexible system
![Page 42: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/42.jpg)
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
![Page 43: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/43.jpg)
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In Canton Area
• Frames• Steel Service Center• Interior Trim Parts• Body Parts• Seats• E-Coating
Onsite
Module Buildings• Cockpit / FEM Modules• Tire & wheel assemblies
Supplier Logistics Center• Glass• Headliner Module• Fasteners• Wire Harnesses
Forest
Durant
Proximity of Canton-Area Suppliers
![Page 44: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/44.jpg)
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
![Page 45: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/45.jpg)
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
• Integrated module suppliers
![Page 46: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/46.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
![Page 47: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/47.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
•Renault-Nissan Alliance
![Page 48: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/48.jpg)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
•Renault-Nissan Alliance•Minority supplier partnerships
![Page 49: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/49.jpg)
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By late 2004, Nissan North America’s
parts & materials purchasing contracts
with minority firms will be at almost 8% of
total purchases in the U.S.
![Page 50: 1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649eb55503460f94bbdc9c/html5/thumbnails/50.jpg)
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