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Exploring the Strategies of a Successful Blood Donor

Competition

Presented by:

Michele Lariviere

Assistant Director, Corporate & Community Relations

New York Blood Center

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New York Blood Center

The regions of the New York Blood Center:

Brooklyn/Staten Island Blood Services Borough of Brooklyn,

Borough of Staten Island

Hudson Valley Blood Services Borough of The Bronx, Dutchess, Orange, Putnam, Ulster, Westchester, Rockland, Sullivan

Long Island Blood Services Borough of Queens, Nassau, Suffolk

New Jersey Blood Services

New York Blood Services Borough of Manhattan

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NYBC 2008-09 Volunteer Leadership Campaign

H O N O R A R Y C H A I RH o n . M ich ael R . B lo o m berg

M ay orC ity o f N ew Y o rk

B R O O K L Y N /ST A T E N I S L A N D B L O O D S E R V I C E S C H A IRT im o th y D . K ing

P r in cipalC P E X R eal E state

H U D SO N V A L L E Y B L O O D S E R V I C E S C H A I RB ern ee V . K ap i l i , M .D ., J .D .

F i r st V i ce P r esiden t , E m ployees' H eal th D epar tm en tN ew Y o rk L i fe I n su rance C o m p any

L O N G I S L A N D B L O O D S E R V I C E S C H A I RE d w ard T rav ag l ian ti

P r esiden tT D B an k , L o n g I sland

N E W J E R S E Y B L O O D SE R V I C E S C H A IRK ev in T . R igby

V ice P r esiden t , P u bl i c A ffai r s & C om m u n icat i on sN o v ar tis P h am aceu ticals

N E W Y O R K B L O O D S E R V I C E S C H A I RW il l iam J . M u l lan ey

P r esiden t , I n st i tu t i on al B u sin essM etL ife

C O M M U N I T Y C O -C H A I RH o n . N ich o las Sco p p etta

C om m ission erF ire D ep ar tm en t, C ity o f N ew Y o rk

C O M M U N I T Y C O -C H A I RH o n . R ay m on d W . K el ly

C om m ission erP o l ice D ep artm en t, C ity o f N ew Y o rk

E D U C A T I O N C H A I RD r . G ar r ie W . M o o re

V ice C han cel l or for S tu den t D ev elopm en tT h e C ity U n iv ersi ty o f N ew Y o rk

E N T E R T A I N M E N T C H A IRJ o sep h Ben in casa

E x ecu t i ve D i r ector an d G en er al M an agerT h e A cto rs' F u n d of A m er ica

H I G H S C H O O L C H A IRG eo rge M . Stein b ren n er , I I I

P r in cipal O w n erN ew Y o rk Y an k ees

H O S PI T A L C H A I RK en n eth R ask e

P r esiden tG reater N ew Y ork H o sp ital A sso ciation

N E W Y O R K C I T Y E M P L O Y E E C H A I RH o n . M ar th a K . H ir st

C om m ission erD ep ar tm ent o f C ity W id e A d m in istrativ e Serv ices, C ity o f N ew Y o rk

C H A I RW il l iam J . M u l lan ey

P r esiden t , I n st i tu t i on al B u sin essM etL ife

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Objectives

• Review the inception and growth of The Commissioner’s Cup Program as a model of a successful Blood Donor Competition

• Review its use as a model for other NYBC Competitions and their results so far

• Determine what strategies and tactics are applicable to other programs

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The NYPD’s Commissioner’s Cup Program

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The Competition was created in 1996 when then NYPD Commissioner Howard Safir was challenged by the NYBC Volunteer Chairman, Donald Boudreau to stimulate donations within the NYPD.

At that time just over 1000 donations were made by the department which had over 30,000 employees.

NYPD Commissioner’s Cup - Inception

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95/96 – 98/99

12501550

4100 4200

0

500

1000

1500

2000

2500

3000

3500

4000

4500

95/96 96/97 97/98 98/99

Donations increased 164%

Donations increased 24%

Donations increased 164%

Donations increased 2%

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NYPD StructureNYPD

PBBS DETECTIVES HOUSING BUILDING MAINTENANCE

FORENSICSSPECIAL

OPSNARCOTICS

FLEET SERVICES

60 PCT

61 PCT

62 PCT

63 PCT

67 PCT

68 PCT

69 PCT

70 PCT

71 PCT

72 PCT

76 PCT

78 PCT

PBBN PBSI PBQN PBQS PBMN PBMS PBBX TRANSIT ACADEMY

Manhattan

Brooklyn

Bronx

Queens

PSA 1

PSA 2

PSA 3

PSA 4

PSA 5

PSA 6

PSA 7

PSA 8

Brooklyn

Bronx

Staten Island

Manhattan

Queens

73 PCT

75 PCT

120 PCT

122 PCT

123 PCT

QNTF

104 PCT

108 PCT

100 PCT

101 PCT

102 PCT

CP PCT

19 PCT

20 PCT

1 PCT

5 PCT

40 PCT

52 PCT

BxTF

District 1

HQ

HQ

Applicant Processing

Medical

Explorer Program

Classes

Cadets

Staten Island

TRAFFIC

Parking

Traffic Control

AUX

BSTF

77 PCT

79 PCT

81 PCT

83 PCT

84 PCT

88 PCT

94 PCT

90 PCT

112 PCT

111 PCT

110 PCT

109 PCT

115 PCT

114 PCT

106 PCT

105 PCT

103 PCT

113 PCT

107 PCT

34 PCT

33 PCT

32 PCT

30 PCT

28 PCT

26 PCT

25 PCT

24 PCT

23 PCT

22 PCT

911

10 PCT

9 PCT

7 PCT

6 PCT

MTS PCT

MTN PCT

17 PCT

13 PCT

50 PCT

49 PCT

48 PCT

47 PCT

46 PCT

45 PCT

44 PCT

43 PCT

42 PCT

41 PCT

District 34District 33

District 32District 30

District 23District 20

District 12District 11

District 4District 3

District 2

POLICE MUSEUM

INTERNAL AFFAIRS

Queens HQ

SCHOOL SAFETY

Academy

Bronx

Queens Central HQ

Queens

StatenIsland

Brooklyn North

BrooklynSouth

PSA 9

Manhattan

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Additional Awards Added

Commissioner’s Cup• Awarded to the patrol borough donating the most pints of blood during

the campaign year.

First Deputy Commissioner’s Award• Presented to a non-patrol borough unit donating the most pints of blood

during a campaign year.

Chief of Department’s Award• Presented to a patrol borough or non-patrol borough unit that is most

improved in donations from the previous campaign year.

Chief of Patrol’s Award• Presented to the patrol borough donating the most pints of blood

during the campaign year on a per capita ratio.

Chief of Personnel’s Award• Presented to a non-patrol unit donating the most pints of blood during

the campaign year on a per capita ration

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98/99 – 99/00

4200

5795

0

1000

2000

3000

4000

5000

6000

7000

98/99 99/00

Donations increased by 38%

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1999 – 2002

* These donations were not counted in the competition or growth numbers

62185795 5935

372

0

1000

2000

3000

4000

5000

6000

7000

99/00 00/01 2002

Calendar Year Campaign Year

*Donations increased by 5%

Donations increased by 2%

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2002-2003

6218 6618

0

1000

2000

3000

4000

5000

6000

7000

2002 2003

Donations increased by 6%

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2003 - 2004

66188107

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2003 2004

Donations increased by 22%

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2004-2005

8107 7991

500

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2004 2005

* In 2005 the NYPD had it’s only decline, they were set to hit a 5% growth, but a strike within the city caused a week of blood drive cancellations, including the NYPD academy which averages 500 units

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2005 - 2006

79719109

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2005 2006

Donations increased by 14% (1138 donations)

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NYPD Growth from inception

6218 6618

8107 7971

91099855

11620

1250 1550

4100 4200

5795 5935

372

500

0

2000

4000

6000

8000

10000

12000

95/96

96/97

97/98

98/99

99/00

00/01

2002

2003

2004

2005

2006

2007

2008

Calendar Year Campaign Year (Nov 1 - Oct 31) Donations lost due to strike

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Current Year Changes and Results

2736 2959

0

500

1000

1500

2000

2500

3000

3500

2008 YTD 2009 YTD

NYPD is currently

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On-going Program Components• Since the inception of the program the NYPD Commissioner has remained a

member of New York Blood Center’s Volunteer Leadership Team

• Congratulatory letters from our Chairman are sent out whenever there is a noteworthy achievement.

• NYPD receives yearly regional recognition, HVBS also recognizes an outstanding precinct.

• NYPD receives yearly recognition at the New York City Employee Blood Program Recognition event.

• NYPD is recognized as an outstanding donor group at NYBC’s Biennial Chairman’s Dinner

• Quarterly recognition in the NYBC “Working Together Newsletter,” numerous placements in the NYPD Magazine “Spring 3100”

• “BloodStat” - a quarterly newsletter about the NYPD’s blood program distributed to all commands is being piloted in 2009.

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5 important steps

•Inception/Renewal

•Tracking results

•Reporting/Informing

•Recognition

•Change

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Other Competitions at NYBC using Commissioner’s Cup Model

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New York Yankees High School Blood Donor Championship Recognition Awards Criteria

• Each of the five New York Blood Center regions has a winner for each of the three categories of:

– Most Donations

– Most Donation vs. Senior Class Size

– Largest Increase in Donations over Prior Year.

• There is one winner in the category of “Rookie of the Year:” The winner is determined based on which new High School donor group has the Most Donations vs. Senior Class Size.

competition time frame - September 1 – May 31

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Yankees High School Competition

0

15,000

30,000

45,000

60,000

75,000

1996-7 1997-8 1998-9 1999-0 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6 2006-7 2007-8 2008-9ytd

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City of New York Employee Blood ProgramAwards Categories

Agencies are recognized for

• 100 or more Total Donations

• Increase of 25 or more Donations

• 15% or higher increase over previous year

• 20 or more donations per 100 employees

Overall Top Ten (Based on above criteria)

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New York City Employee Blood Program

35,95033,09530,782

27,60025,120

0

5000

10000

15000

20000

25000

30000

35000

40000

2004 2005 2006 2007 2008

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2008 Financial Services Award Categories• Most Donations

– Bank– Brokerage– Insurance– Other

• Pints per 100 Employees– Bank– Brokerage– Insurance– Other

• Largest Increase – Bank– Brokerage– Insurance– Other

• Overall winners– Most donations – Pint/100 – MetLife– Largest Increase

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Financial Services

• Top 10 donor groups (62% of total) are up 1% in 2008

• Largest increases: Morgan Stanley (+712 pints), PricewaterhouseCoopers (+253 pints), AIG (+248 pints)

• Principal decreases: JPMorgan Chase (-611 pints), Bear Stearns (-571 pints), Citigroup(-310 pints), Lehman Brothers (-138 pints) in 2008.

2007 2008 Change%

Change

Top Performer

Morgan Stanley 1770 2482 712 40%

Top Ten

Totals 20707 20959 251 1%

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Skyscrapers for Life Awads Criteria

Property Management Group of the Year• The award for “Property Management Group of the Year” is the biggest prize of the competition, and is

physically the largest of all those given. The winner in this category will be determined by totaling the aggregate number of pints given in all participating buildings of a property management group.

Property of the Year• The award for “Property of the Year” goes to the property that produces the most pints of blood. The

award will be determined by total pints donated during the period of the competition. The physical award given for this category is larger than those given for the three categories below, but not as prominent as that of “Property Management Group of the Year.”

Best New Property• The award for “Best New Property” will go to a property that runs a drive for the first time in at least five

years, or for the first time after changing management companies/owners. The winner of this category will be determined based on total number of pints given during the period of the competition.

Greatest Increase• The award for “Greatest Increase” will go to the property that achieves the largest growth in pints when

compared to the same period in the prior year. This will be determined by growth in total pints during the period of the competition.

Highest Average Pints• The award for “Highest Average Pints” will go to the building which yields the highest average number

of pints for a single day drive. The winner will be determined by dividing the total number of pints during the period of the competition by the total number of days upon which blood drives were held. For example, if one building’s total for the competition year is 200 pints, and those drives were conducted over 5 days, the average at that property is 40 pints/drive.

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Skyscrapers for Life

Goals (Apr. 08 – Mar. 09) Progress (Apr. 08 – Dec. 09)

4,000 Pints 3,741 pints (+52%)

Raise number of part. bldg’s from 56 to 75 81 Participating Buildings

0

500

1000

1500

2000

2500

3000

3500

4000

2007 2008

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Law firms Awards Criteria

• Total Donations, Top Ten

• All firms that host three or more campaigns

• All firms that hosted platelet drives

• Greatest increase in donations over previous year, must achieve at least 50 pint increase

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Manhattan Law Firm Donations (2005-08)

0

1500

3000

4500

6000

2005 2006 2007 2008

•Manhattan Law Firm donations have increased 940 pints of blood since 2005 (25% increase).

•Donations have increased by 300 pints (7%) in 2008.

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CUNY Awards CategoriesAcademic Year (September 1, 2008 – August 31, 2009)

•Most Donations

•Most Improved

•Percent Most Improved•Per Capita (based on full-time student population)

•The “Vice Chancellor’s Cup”(based on multi-criteria)

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City University of New York

18 % Increase Over Previous Academic Year To Date

0

500

1000

1500

2000

2500

3000

3500

4000

'06/07 '07/08 '08/09

Academic Year 9/1 – 8/31 results

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Current Year ResultsSector Recognition Programs Competition Time

FrameResults

Financial Services*

(Calendar Year)

6/1/2008 – 12/31/2008

1/1/2009 – 4/30/2009

-9%

+1%

Skyscrapers for Life - Real Estate

(April 1 – March 31)

4/1/2008 – 3/31/2009 +31%

Manhattan Law Firms

(Calendar Year)

1/1/2008 – 12/31/2008

1/1/2009 – 4/30/2009

+7%

City University of New York

(Sept 1 – Aug 31)

9/1/2008 – 4/30/2009 +18%

NY Yankees High School Championship (Sept 1 – Aug 31)

9/1/2008 – 4/30/2009 +2%

NYC Employee Blood Program

(Calendar Year)

1/1/2008 – 12/31/2008

1/1/2009 – 4/30/2009

+10%

+4%

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Strategies and Formulas in Common

To use in other “Competitions”

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5 important steps

•Inception/Renewal

•Tracking

•Reporting/Informing

•Recognition

•Change

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Final Thoughts

1. Involvement leads to commitment.

2. Communication is key!!

3. Deal with change as a way of doing business

4. Ignore naysayers

5. Give thanks!

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Recognition is a product to deliver !

If you are going to do it – make sure you do it well!

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Beyond Blood Donations

The best benefit of a good competition . . . is a great relationship!