1 Enterprise Investment Initiative May 2013 BC Transit ONLINE COMMUNICATIONS UPGRADE PROJECT.

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Enterprise Investment Initiative

May 2013BC Transit

ONLINE COMMUNICATIONS UPGRADE PROJECT

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• BC Transit will become a “web-first” organization over the next 3-5 years.

• What does this mean for our customers and stakeholders?

• Developing forwards NOT backwards.

Web 2.0

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• Why are we starting with online communications?

• Sharing our information.

• Moving forward with the right foundation and infrastructure in place.

Online Communications Upgrade

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What would MK do?

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• Redesigning the website for our customers.

• Developing an Intranet for our employees.

• Developing an Extranet for our partners and external stakeholders.

• Positioning BC Transit for the future.

Project Scope

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• We should always be working to improve our customer experience.

• The best source for accessible BC Transit info should be BC Transit.

• Over time we should be able to improve our customer experience to continually engage and provide our customers with what they need from our online presence.

The Customer Experience

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• Focus on the customer and stakeholders – no matter how technical things might get we will not lose sight of our audience.

• Increased openness and transparency.

Looking Forward

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BC Transit … so far…

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First Task: Sign Up!!

http://bct-participate.yellowpencil.com:7777/webcenter/spaces/BCTParticipate/or…

http://goo.gl/vTwws

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+

Oracle and Yellow Pencil

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WebCenter Sites

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WebCenter Sites

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WebCenter Sites

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WebCenter Sites

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WebCenter Portal and Social

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WebCenter Content

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Capabilities

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Yellow Pencil Process

Today

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Responsive Web Design

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Audit our Content

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How do we fix content?

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Analyze our Audience

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Audit similar organizations

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Recommendations

We looked at: Visit London, Washington Metro Transit Authority, Bay Area Rapid Transit

1. Organize content by user task

2. Provide open data

3. Be concise

4. Plan for the small screen

5. Give help

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Recommendations

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Recommendations

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Recommendations

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Recommendations

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Highly Usable Tools

• We are planning to deploy an extremely usable, location-aware, responsive platform powered by tools and templates that real people can use to update content.

• We are planning to deploy pilot projects for social, collaborative, online tools for staff Intranet and stakeholder Extranet. We want to learn what will make your work easier.

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Highly Usable Tools

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Highly Usable Tools

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Next Steps

June

Fall

September

2014

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Questions?

Paul and Maureen

1 Enterprise Investment Initiative May 2013 BC Transit ONLINE COMMUNICATIONS UPGRADE PROJECT.

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