1 El of Design
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Elements of Design
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The elements that make up
fash
ion Orany design element.
Line
Color
Texture
Silhouette
Pattern
The principles that make up appealing art apply to good
fashion design as well.
Good fashion has a combination of the elements and
principles of design.
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The Elements of Design
The elements of design form every thing around us.
They are the prime building blocks, the ingredients of objects.
The designer works with these elements to compose their
interpretation of the world around them.
Artists use these elements as a "visual alphabet" to produce all
kinds of two, three and four-dimensional art forms.
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Line
Line- A line is a most basic element of design.
Line, by definition, is the extension of a point.
Effects ofLines:
Can create optical illusions.
Can Give messages
A
B
C
D
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Characteristic ofLine are:
Width- thick, thin, tapering, uneven Length - long, short, continuous,
broken
Direction- horizontal, vertical,
diagonal, curving, perpendicular,
oblique, parallel, radial, zigzag
Focus- sharp, blurry, fuzzy, choppy
Feeling- sharp, jagged, graceful,
smooth
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Lines
Structured Decorative
Classification according to usage
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Structural lines
required to maintain the
structure of the garment;for example, seams
Decorative lines
created by the designer
purely for decoration; for
example, a printed-on
design
Structural
Decorative
Vs.
Details include seam lines and
garment features such as pockets,
collars, belts, and openings.
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Lines
Straight Curved
Horizontal Vertical Diagonal
Classification according to type
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Straight Lines-
It denotes force & strength.
In clothing straight lines can
be achieved by fabric weaves
or prints. They can have different
directions:
Vertical
Horizontal
Diagonal
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Vertical lines-
Lead the eye up & down
Produce a illusion of added height
Lengthen or slender the figure as they add height &
length to the body.
The visual effect also depend on the number, spacing
& regularity of lines.
Communicate a feeling of spirituality.
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Thick lines are more
powerful than thin lines.
Vertical lines equate to
power and strength.
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If thenumber of vertical lines are closed together, it is
moreslenderizing
As thespaceb/w the linesincreasedit becomeswider visually.
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Examples of Vertical lines
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Examples of Vertical lines
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Horizontal line
Runs crosswise & generally add width to the object.
Tend to shorter the apparent height.
Suggests a feeling of rest and relaxation.
Objects parallel to the earth are at rest in relation to
gravity.
Compositions in which horizontal lines dominate
tend to be quiet and restful in feeling.
E.g.- Wide contrasting belt at waist shortens the figure
by cutting the garment into two.
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Broad & thick horizontal linesgivemorewidththan thin.
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Diagonal lines Suggest a feeling of movement or direction.
They assume the characteristics of the vertical or the
horizontal lines as the degree of slant approaches each
extreme.
Diagonal lines are dynamic and action-oriented.
Thus if a feeling of movement or speed is desired, or
a feeling of activity, diagonal lines can be used.
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CurvedLines-
Curved lines can be full circle or may even appear almost
straight.Considered graceful & feminine.
A downward curve across makes the area seem rounder.
The upward curves are more slimming as it directs the eyeupward & de-emphasizes the roundness.
Large upward curves suggest gentle, relaxed movement.
Small curves denote playfulness and humor
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Lines and their interpretation:1) Horizontal- Calm, Relax
2) Vertical lines- line of growth, loftiness & inspiration
3) Diagonal lines- line of motion, progression unrest
4) Semi Circle- joyous, graceful
5) Wavy Lines- Line of beauty, suggesting Flexibility
& motion
6) Zigzag- Chaos or conflict
7) Spiral lines- continuity & depth.
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Examples of effective
play of lines in apparels.