1 Data is big: ensure it is resilient Allen Downs Director, IBM Business Continuity and Resiliency...

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Data is big: ensure it is resilient

Allen DownsDirector, IBM Business Continuity and Resiliency Services

SYMANTEC VISION 2014

Agenda

2

New challenges 1

Market opportunity 2

IT and reputational risk 3

IBM Business Continuity and Resiliency Services 4

IBM BCRS Cloud Managed Backup with Netbackup 5


We are making markets by transforming industries and

professions with data.

We are remaking enterprise IT for the era

of cloud.

We are enabling systems of engagement

for enterprises. And leading by example.

The IBM Strategy


1001/4th

of new software is now being built for the Cloud.

85%

50%

Major trends support the need for Cloud-based Resilience

25%

CloudNon-Cloud

CAGR growthfor Cloud by 2020

-2%

7%

46%

Today 2020

Cloud percentage of total IT spend

$250B

of the world’s applicationswill be available in the cloud by 2016.

of large enterprises will have hybrid cloud deployments by 2017.

countries have data-protectionregulations in place.

of developers already report that cloud-based services or APIs are part of the applications they’re designing.

potential market size for cloud by 2017.

72%

7%

46%

25%


1,000,000,000,000

4/5ths

2.5Bgigabytes of new data generated every day.

3x500M

$187B

2.5petabytes of data is collected every hour by a major retailer.

2013

Growth of Big Data & Analytics by 2015

Hardware

Software

Services

2015

connected objectsand devices on the planet generating data by 2015.

increase in data- transmitting transistors per human by 2017.

of the world’s data isunstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights.

DVDs worth of datais generated daily.

potential market in 2015.

$164B

$187B

The explosion in the volume of digital data will require robust, flexible data protection solutions


So what is big data ???

Big data - information of extreme size, diversity and complexity – is EVERYWHERE

This disruptive phenomenon is destined to help organizations drive innovation by gaining new and faster insight into their customers.

What are the opportunities?

What are the costs?

DID YOU KNOW?Through 2015, 85% of

Fortune 500 organizations will be unable to exploit big data for competitive

advantage.* *Gartner


“Lack of resources, expertise and tools to cost effectively manage multi-vendor environments

“My reputation is vital to my business success.”

“I need to protect against threats – even the ones I’m not prepared for.”

“I need to manage complexity of compliance across my organization and silos – and be audit ready all the time.”

“I need to provide access to and recoverability of data at any time.”

How do you…?• Increase regulatory compliance without increasing capital expenses• Block potential incoming threats without inhibiting traffic flow, data

availability and uptime• Prepare for the unexpected outage or disaster

Minor event Moderate event Substantial event

Sizing business continuity and IT security events how long? how much? how likely?

Lasts 19.7 minutes

Lasts about

2 hours

Lasts about 7.5 hours

Costs

$52,646per minute

Costs

$38,069per minute

Costs

$30,995per minute

chance of happening*

69%chance of happening*

37%chance of happening*

23%

*over the next 24 months

Clients are challenged to address board level requirements that are vastly different from what they were responsible for just five years ago


No downtime ever

Up to 15 minutes of downtime

More than 15 minutes but less than 1

hour of down-time

1 hour to less than 3 hours of downtime

3 hours to less than 10 hours of downtime

10 hours to 24 hours of

downtime

Don’t know0%

5%

10%

15%

20%

25%

30%

8%

28%

22% 21%

11% 9%

1%

Amount of Downtime Organizations Can Tolerate

The New Challenge: Organizations’ tolerance for downtime is now down to minutes vs. days in the past

9

Toward“Always On”

Lower RTO/RPO

zero tolerancefor down time

ContinuousAvailability

constant connectionto devices, usersand customers

RegulatoryRequirements

longer retention, protection of

digital info

Key trends are affecting BCRS, creating new demands for resilience solutions

BCRS for data protection

& data availabilityas a utility!

BCRS SmartCloud Resilience provide recovery, data

protection andApplication Resilience

in the Cloud!

BCRS for the “Always On”! new

world, anytimeanywhere

Data is the new natural resource!

A Growth Engine For Business !

Social, Mobile

BCRS is a critical portfolio to enable &

support IBM Strategic Imperatives

Source: 2013 by The Enterprise Strategy Group, Inc

Source: 2013 by The Enterprise Strategy Group, Inc.


Threats and challenges to business continuity can include human errors, natural disasters, cyber attacks and more

*IT Risk is “The business risk associated with the use, ownership, operation, involvement, influence and adoption of IT within an enterprise.” Source: ISACA – Information Systems Audit & Control Association, June 2011

As shown by new research sponsored by IBM and conducted independently by Ponemon Institute…

Average downtime for enterprises ranges from 19 minutes for small or minor incidents to over 450 minutes for large or substantial events

Cost per minute of downtime is higher for minor than substantial incidents ($53k versus $31k)

For a substantial incident, total cost of disruptions can exceed $14 million

65% of respondents believe Business Continuity Management enhances brand value and reputationHowever, only 34% of respondents believe their organization’s leaders recognize that IT risks affect reputationOnly 17% of respondents say their organizations have a formal BCM/DR strategy that is applied consistently across the enterprise.

34%

65%

$14M

17%

$53K

19-450 minutes

Source: 2013 IBM Global Study on the Economic Impact of IT Risk


The IBM BCRS portfolio addresses clients’ needs to manage risk and compliance with “always on” business resilience, data protection, and cloud enabled solutions

InfrastructureRecovery

CloudRecovery

BusinessResilience

RTO days - weeks minutes always available

multi-platform DR tape-based backup focus on recovery of systems broad geographic expansion recovery inside BCRS centers DR bolted to back end of app self managed recovery customer manages the data

multi-hypervisor failover disk-based backup / replicas focus on recovery of apps geographic rationalization DR part of app design managed service model IBM manages the data Data usage beyond recovery

multi-platform resilience continuous replication focus on proactive risk mgmt. geographic optimization mobility enabled workloads application resilience proactive managed services IBM manages uptime / risk

(1989 – 2006) (2007 – ) (2012 – )


To deliver a total resilience program, the resilience capability of each layer must be optimized.

SecurityRecoveryContinuity Availability

Facilities

Technology

Applications

Processes

Organization

Strategy and vision

DataData

The IBM BCRS portfolio can offer a comprehensive approach to achieving business resilience that extends across the enterprise


IBM BCRS Cloud Resilience

IBM BCRS Cloud Resilience Consulting

Cloud Managed Backup

Cloud Data Virtualization

Cloud Application Resiliency

Cloud Virtualized

Server Recovery

The IBM BCRS Cloud Resilience portfolio offers services for cloud-based application and information resilience, enabled by virtualized recovery

Shorter RTO/RPO objectives ensuring data availability in the event a restore is needed regardless of where the data is stored

Availability

Data Data + Systems Full server

Data + Systems + Applications

Resiliency for data and systems, by combining virtualized data management and server recovery with scalable RTO and RPO options

High availability of critical applications like e-mail and CRM through virtualization and short RTO/RPO

Resiliency for applications through a resilient local Cloud for application hosting, providing shorter RTO/RPO for mission critical applications.


IBM BCRS Cloud Managed Backup can provide end-to-end, more scalable, rapidly deployed service for server data backup and recovery

Identify risks and gaps in your existing data protection solution

Mitigate risk and reduce costs using a global, around-the-clock managed backup solution—at the data center or offsite

Improve backup and recovery results, with backup success rates of up to 99.8 percent1

Potential benefits: Uses a pay-as-you-use pricing model Does not require long-term architectural investments Offers scalability and automation to handle growth Helps provide higher levels of performance and reliability Provides comprehensive reporting capabilities

Acquisition modelService

Business model Pay for use

Technical model Scalable and elastic

Access model Internet

This service can help you


IBM BCRS Cloud Managed Backup helps protect your critical business data with cloud-based, managed solutions Pay-as-you-use pricing model

No long-term architectural investments

Scalability and automation to handle growth

Flexibility to meet changing requirements

High levels of performance and reliability

Reduced costs for deploying new services

Comprehensive reporting capabilities

Cloud Computing:

A style of computing where scalable and elastic IT-enabled capabilities are

provided "as a service" to external customers using Internet technologies*


We can provide features that enable you to back up and gain access to data anywhere, at virtually any time

IBM BCRS Cloud

Managed Backup Fea

ture

Cross-platform data protection

More flexible support for your heterogeneous IT environment

Self-monitoring via portals, dashboards and customized reporting

Ability to help save time and expense and to manage service-level agreements

Ability to combine with other associated business resiliency offerings

Faster access to and recovery of your business environment with reduced risk of disruption

Provide hardware and software as needs grow

End-to-end backup service helps ensure nearly 100 percent utilization rate, as you pay only for what you back up, with less need for up-front capital investments

Software to help manage regulatory compliance

Simplified management of industry regulation requirements

Ben

efit

s


IBM BCRS Cloud Managed Backup is designed to deliver security-rich, cloud-based data backup services

Overall benefits

Inclusive, cloud-based data protection for enhanced support

Time-tested, security-rich, more affordable data protection to support improved productivity

A suite of services tailored to your data environment

Financial benefits

Better data protection than a do-it-yourself (DIY) option

Frees up IT staff for core business projects

With managed

backup services,

you can gain:

Operational benefits

Better data protection than a do-it-yourself (DIY) option

Frees up IT staff for core business projects

IT benefits

A more efficient, time-tested methodology

Centralized visibility, reporting and analytics

Faster recovery with around-the-clock access to data

Improved backup success rates


IBM Cloud Managed Backup with Symantec Netbackup2014 Product Enhancements

• Standardization of Symantec Appliances as an available option• Incorporation of Symantec Netbackup 7.6

– Superior integration with VMWare

– Additional virtual machine recoverability

– Physical to Virtual recovery

– Faster backup + Any-level recovery

• Automated provisioning to drive quicker deployments• CMB Portal enhancements including additional reporting

capabilities• Quick Start Option – Pre-seed backup leveraging shared platform


IBM solution build using NetBackup for remote and data center customers


Symantec NBU appliance solution build using NetBackup for remote and data center customers


Alliance Model Characteristics

ContractContractWholesale contract with Partner allowing for re-sale to Partner’s customers

Determine location of Vault – Partner and/or IBM Data Center

Level 0 and Level 1 provided by PartnerLevel 2 and Level 3 provided by IBM

Cost per GB/Server wholesale cost to Partner. No Capex required.

Full Partner branding or co-branding.

Project Management by IBM of all work streams from contract signature to steady state service delivery

LocationLocation

PricePrice

BrandingBranding

Service LaunchService Launch

SupportSupport

Data CenterData Center

Level 1 Help Desk

Level 1 Help Desk

Level 2/3 Help Desk

Level 2/3 Help Desk

NetworkNetworkHardwareHardware

IBMIBM Alliance /PartnerAlliance /Partner

Customer

End user

Customer

End user

Data Center(Partner or IBM)

Data Center(Partner or IBM)

Level 1 Help Desk

Level 1 Help Desk

NetworkNetwork

Contract between Partner and Customer

Sample Delivery Break Out

SoftwareSoftware

MonitoringMonitoring

Level 2/3 Help Desk

Level 2/3 Help Desk

HardwareHardware

SoftwareSoftware

MonitoringMonitoringGovernanceGovernance Regular Executive Meetings

between IBM and Alliance

Data CenterData Center


Next steps—options for getting started on the path to value

• What is your cost of losing an hour of uptime?

• If you had to revert to your last backup, how much data would you lose?

• Do you have the expertise in-house needed to run and maintain an effective disaster recovery program?

• Do you care about Capex vs Opex?

• Do you need remote management and resource provisioning?

1 Ask yourself some simple questions 2

3

Take a deeper look at what IBM has to offer

Visit us in the IBM booth #111 in the Exhibit Hall

• Consulting Services to help identify, quantify, and prioritize business and IT risks, then develop strategies and designs to address those risks

• Managed Services to help reduce application, data and system loss with near-zero recovery times while assisting with planning, managing and recovering IT

• Infrastructure Recovery Services to helps eliminate the impact of disruptive events using both cloud and non-cloud based services designed to help store, protect and recover IT

Thank you!

Copyright © 2014 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

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Allen [email protected] www.linkedin.com/pub/allen-downs/12/98/b96www.ibm.com/services/continuity

mailto:[email protected]

http://www.linkedin.com/pub/allen-downs/12/98/b96

Thank you!

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