1C15 - March 31, 2008

Business 54 - Introduction to eCommerce

Spring 2008

C15 - March 31, 2008

2C15 - March 31, 2008

Class Game Plan

C15 - March 31, 2008

Post-Break Class Review.

Online Payments.

Home Page Assignments.

3C15 - March 31, 2008

Class Review

The Virtuous Circle.

4C15 - March 31, 2008

Class Review

• Convenience.

• Information Gathering.

• Anonymity.

• Price Comparison-Shopping.

• Walk Away Ability.

• Broader Reach.

• Lower Selling Costs.

• Supply Chain Management

& Expansion.

• Reduced or (even Virtual)

Product inventories.

• Price Discrimination.

Buyers Sellers

5C15 - March 31, 2008

Class Review

Business & Revenue Models

Business Models Business to Consumer. Business to Business. Business to Business to Consumer. Consumer to Business. Communities. Exchanges-Marketplaces. Governmental. Peer to Peer. Media.

Revenue Models Banner-Advertising. Subscription. Transactional. ‘Begging’-Donations. Middlemen. Taxation.

6C15 - March 31, 2008

On-Line Payments What are Payments?

Cash.

Checks.

Credit Cards.

Debit Cards.

Smart / Gifts Cards.

Stored Value Cards.

In-kind Trades / Swaps.

Pay-Pay.

Sea Shells?

7C15 - March 31, 2008

On-Line Payments

Payment Issues:

Security.

Authentication / fraud.

Non-Repudiation.

RMA’s / Credits.

Dealing with The “Vig”.

8C15 - March 31, 2008

On-Line Payments

How Payments Work:

9C15 - March 31, 2008

Home Page Assignments

A website selling Everything Australian (e.g., hats, wine, vacations, books).

A restaurant with a world famous Pesto Pasta sauce (Mama’s Italian Kitchen) which it wants to launch as a complimentary web business to its current existing Italian restaurant.

A MySpace knockoff called MySports.Com which will provide a portal where local sports teams can post schedules, scores, statistics, videos, pictures, etc.

10C15 - March 31, 2008C15 - March 31, 2008

Questions……

(and maybe some) Answers