1 © 2002, Cisco Systems, Inc. All rights reserved. Exploiting Advanced Visions to Optimize Network...

1© 2002, Cisco Systems, Inc. All rights reserved.

Exploiting Advanced Visions to Optimize Network Services and

Applications

Xavier OgondaSystems Engineer – Sub-Saharan Africa

[email protected]

© 2002, Cisco Systems, Inc. All rights reserved. 222

Agenda

• Introduction

• Products

• Deployment Scenarios

• Applications


Internet Business Solutions

Supply Chain

Supply Chain

Customer Care

Customer Care

E-CommerceE-Commerce

E-LearningE-LearningWorkforce

OptimizationWorkforce

Optimization


Campus/WANBackboneCampus/WANBackbone

Campus LANCampus LAN

MainframeMainframe

ISDN

PSTN

MultiserviceWAN (Sonet, IP,

ATM, FrameRelay)

InternationalSales OfficesInternationalSales Offices

SuppliersSuppliers

TelecommutersTelecommuters

Mobile UsersMobile Users

Enterprise Network

Infrastructure

Enterprise Network

InfrastructureIPCCIPCC

VPN

StorageStorage

VideoConferencing

VideoConferencing

IP TelephonyIP TelephonyEnterprise

MobilityEnterprise

Mobility

ContentNetworking

ContentNetworking

SecuritySecurity

Building the Enterprise Network of Networks...Building the Enterprise Network of Networks...

Challenges


Video Video

AutoAttendant

Call Center

Fax

Voice Mail

Internet Access

VoiceVoiceE-Mail

Conferencing

E-Learning

Application Databases

DataData

Management Information

Separate Networks Not Designed to Handle FutureIntegrated Voice, Data, and Video Demands

Business Communications Today

• Islands of technologyHigh cost of supporting multiple technologies

Application integration difficult

• Information silosCustomer communications are less than responsive

Business processes are inefficient


An Applications Platform which Integrates Voice, Data, and Video Solutions onto a Single (IP-

Based) Network

An Applications Platform which Integrates Voice, Data, and Video Solutions onto a Single (IP-

Based) Network

Location ALocation A Location BLocation B

End-to-End IP Telephony with Application EnablementEnd-to-End IP Telephony with Application Enablement

LANLANLANLANIP WAN

What Is Integrated Communications?


Clients Applications

Gateways

Switches Routers

Cisco AVVID - an End-to-End Architecture

SoftPhoneSoftPhone

IP PhonesIP Phones

PCsPCs

VideoVideo

IntelligentNetwork Services

Cisco IP FabricCisco IP Fabric

Manageable Open Available Scalable

ServiceService Support

Support

Management

Management

CallManagerServers

TelephonyApps

Servers

TelephonyTelephonyAppsApps

ServersServers

Call-Call-ManagerManager

ServersServers

DirectoryDirectory

ServersServers

MessageMessage

ServersServers

ContentServersContentContent

ServersServers


Maximizing the Return on “Network” Investment

• Lower the cost of “network” ownership

Reduce overall network infrastructure costs

Reduce application integration costs

Reduce ongoing network administration costs

Voice Health Monitor 1.0, QPM 2.1 and SMS 2.0

Fully leverage existing network investments

• Enhance business communications to create strategic value

Improve employee productivity

Increase Knowledge Sharing

Enhance customer service

Enable employee mobility

To maximize the return on “network” investment companies must:


Scalability

• Internet scalability

• Tens of thousands of users through Cisco clustering technology

• Add capacity when and where you need it

PSTN WAN

Site ACallManager Cluster

Site B


Scalability in an IP World

2500 Users

At much lower cost than in the PBX world!

10000 Users 5000 Users 2 Users

Call Manager Clusters


High Availability

• Distributed application processing

• Network fabric resiliency and redundancy

• No single point of failure

• Cisco now running a year with no P1 cases

Campus

CatalystWiring Closet

PSTN WAN

CallManager Clusters

MultiserviceWAN

CallManager Clusters


Agenda

• Introduction

• Products


• Applications


Clients Applications

Gateways

Switches Routers

Cisco AVVID - an End-to-End Architecture

SoftPhoneSoftPhone

IP PhonesIP Phones

PCsPCs

VideoVideo

IntelligentNetwork Services

Cisco IP FabricCisco IP Fabric

Manageable Open Available Scalable

ServiceService Support

Support

Management

Management

CallManagerServers

TelephonyApps

Servers

TelephonyTelephonyAppsApps

ServersServers

CallManageCallManagerr

ServersServers

DirectoryDirectory

ServersServers

MessageMessage

ServersServers

ContentServersContentContent

ServersServers


Cisco IP Phone 7960G • 9x23 line screen• 4 soft keys• 6 programmable line keys• Speaker phone• Line/local power• 2-port Ethernet switch

Cisco IP Phone 7905• 192x64 pixel display• 4 soft keys, Local power• 1 RJ-45• Coming CY ’03

Cisco IP Phone 7940G• 9x23 line screen• 4 soft keys• 2 programmable line keys• Speaker phone• Line/local power• 2-port Ethernet switch

Cisco ATA 186/188• 2 FXS Ports• 1 RJ-45 10/100BaseT uplink • 1 RJ-45 10/100BaseT data port

(Cisco ATA 188)

Cisco IP Phone 7910G and 7910G+SW

• 2x24 character base LCD display• 6 feature keys• Single line• Line/local power• 7910G+SW has a 2-port

Ethernet switch

Cisco IP Conference Station 7935

• Speaker phone• Hands-free conference phone• Standard features

IP Phones and Analog Adaptors

New Discounted Pricing now in effect

on 7940 and 7960 phones

New Discounted Pricing now in effect

on 7940 and 7960 phones

Cisco IP Expansion Module 7914• Attendant Console Solution• Up to 34 possible buttons• Monitor, Manage, & Cover calls

141414© 2003, Cisco Systems, Inc. All rights reserved.Presentation_ID


Catalyst Inline Power

• Catalyst Inline Power Ethernet modules:

Deployable in Catalyst 6500/6000 series

48-Port 10/100BaseT ports per module

Catalyst Inline Power—Catalyst Inline Power—Provides DC Power over Standard Category-5 Ethernet Provides DC Power over Standard Category-5 Ethernet

Catalyst 6500 Catalyst 6000

Inline PowerInline Power

10/100 Ethernet without Inline Power


Multiple, Flexible Deployment Offerings

• Centralized call processingClustered MCS’s in corporate data center

Catalyst 4200 with SRST code in branches

• Distributed call processing at each site

ICS 7750 as integrated chassis solution

MCS7825 as low-cost server solution

ICS 7750

Catalyst 4200

MCS 7825MCS 7835


• Host for CallManager and Apps

• Orderable Cisco Platforms:

MCS-7845 – cluster size >10,000

MCS-7835 – cluster size <=10,000

MCS-7825 – cluster size <=4,000

MCS-7815 – cluster size <=200

ICS-7750 – integrated chassis with router, gateway, call processing, voice mail, IVR application blades

• Third Party-certified platforms – with software-only CallManager CD-ROM packages

Compaq DL320, DL380 series

Cisco CallManager 3.3Server Platforms

MCS Server Family

ICS-7750


InfrastructureSwitch-based, Router-based

VG200VG200

VoIP GatewaysVoIP Gateways

Powered EthernetPowered Ethernet

IEEE 802.1p/qVLANIEEE 802.1p/qVLAN

QoS ManagementQoS Management

DSP ServicesDSP Services

VoIP GatewaysVoIP Gateways

Powered EthernetPowered Ethernet

IEEE 802.1p/qVLANIEEE 802.1p/qVLAN

QoS ManagementQoS Management

DSP ServicesDSP Services

VG248VG248

3700

AS5400


Agenda

• Introduction

• Products


• Applications


PSTNCall Manager Cluster

1XXX1XXX

1XXX1XXX

1XXX1XXX

1XXX1XXX

Voice Mail/Unified Messaging

IP WAN

Gatekeeper

• Call Manager Cluster, VM/UM and Centralized Gateway’s on Campus Premises

• Looks like PBX to the PSTN

• Follows AVVID Enterprise guidelines for a Campus network

Single Site Campus Based


Telecommuter

SoHo Router

IP VPN

CallManager Cluster

Extension 1001

Extension 1001

ISP

PSTN


Centralized Call ProcessingCentralized Call ProcessingCentralized Call ProcessingCentralized Call Processing

PSTN

Location B

IP WANLocation A

Call ManagerCluster of 3

C

A B

Cisco Unity

Location C

Design Characteristics

2500 users maxChoose Campus Connectivity Best suited for requirementsCallManager Cluster of 32 Call Processing CM’s and a Dedicated PublisherAll agents/phones register to same CM

Exchange 5.5


Example Multi SiteExample Multi Site

PSTN

Location BIP WAN(Primary Voice Path)

IOS Gatekeeper

Location A

Call ManagerCluster

C

A B

Design Characteristics

VM/UM networked between sites Use location objects to address messages between UnitysMax of 10 sites (Increasing in Encore)Site characteristics based on integration method (SMDI/Skinny)

Cisco Unity Cisco Unity

Call ManagerCluster

Location C

Cisco Unity

C

A B

C

A B

Call ManagerCluster

Exchange Site 1

Exchange Site 3

Exchange Site 2


PSTN

Legacy Voicemail System

CallManagerCallManager

AVVID NetworkAVVID Network

Pilot userMigration

Legacy PBX

Trunk between CCM and PBX

GatewayGateway

CallManager and PBX Migration


IAD2400 / 175x / IAD2400 / 175x / 1760/26xx/36xx/1760/26xx/36xx/

37xx37xx

ITS for SMB/SME or Enterprise Branch office

• Ideal solution for “autonomous” office with up to 48 phones• Integrated Data, Voice and IP Telephony capability on single platform• SMB/SME customer needs or has a multi-service router for data

applications and wants to add ITS functionality for core set of commonly used telephony features

• SMB/SME customer looking to converge telephone system with pre-existing data infrastructure

GatekeeperGatekeeper

Billing Billing ServerServer

PSTN

Management GUIManagement GUI

Small “autonomous” Office Small “autonomous” Office


Investment protection migrating to CallManager

WAN link

POTS PhonesFAX machines

The voicemail unit in most cases can also be migrated forward

Call Manager

Voice Mail

The multi-service router as an ITS can transform to a full featured data router and a high availability gateway with call processing redundancy using Survivable Remote Site Telephony. No SW change is required

IP Phones, Catalyst Switches, Analog Phones, Fax machines, IOS software are all carried forward

The feature interaction on the ITS in most cases works the same as in CallManager, thus minimizing end user training

Cisco 175x / Cisco 175x / 176x/26xx/36xx 176x/26xx/36xx

/ 37xx/ 37xxPSTN


GUI View/Change PageSuccessfully logged on as an admin: Successfully logged on as a user:


Agenda

• Introduction

• Products


• Applications


What If You Could Deploy These Applications Today?

•My stock quotes•My rolodex•My directory

search•My call

log•My ??—you

decide!

•My missed calls


IP Telephony Appliance

- Corporate directory integration via LDAP

- Web site integration via XML

- Personalized menu’s via softkeys

Extensible interface with IP services offers clear differentiation to PBX connected devices

Individual ProductivityIP 7960 Display Applications

*


Personal Productivity

Streamline Communications (Cisco PA)

Desktop Information Services/Customized

Services (XML)

Anytime…Anywhere(Unified Communications)

Collaboration(SoftPhone)

312514_02_2001_c3 © 2001, Cisco Systems, Inc.


IP SoftPhone—Fingertip Features

• Allows office extension mobility

• GUI based interface for phone control (drag and drop)

• Easy feature access

One click conference, transfer & collaboration

NetMeeting

Keyboard shortcuts

• Directory integration

Personal and Public (LDAP)

Dial by name/email address

• Standards based TAPI integration





Services (XML)





Enterprise Productivity Applications


Cisco Conference Connection

• Audio conference server with web-based scheduler

• Dial in to single number

• Cisco IP phone services conference entry

• User accounts synchronized with CallManager LDAP directory profiles

• Supports up to 100 ports


Cisco IP Phone Integration


Using Act 2000—Click to Dial, Automatic Screen Pop to Calling Customer’s Record


Cisco Personal Assistant Application

Revolutionize voice communications with personal call rules and speech recognition

Interoperates with the Cisco CallManager


Cisco Personal Assistant Enhanced Productivity

• Route calls by user-defined rules

Time of day

Calendar

Who the caller is

• Forward calls to user-defined phone numbers

Single number

Series of numbers (i.e., office, mobile, or home)

Follow me

• Screen calls

Select which calls to accept in real time

NEW!NEW!





Services (XML)





IP Phone Applications Power of the World Wide Web to Cisco IP Phones

• Brings the power of WWW to Cisco IP Phones (7960 & 7940)

• Provides a dynamic and interactive environment among users, the enterprise, and the Internet—all through the Cisco IP Phone User Interface

• Utilizes modern web technologies for application services

XML-based data tags for phone content processing (text menu, text, input, directory, graphic image, graphic menu)

HTTP for transport

IP Phone Appls – processes clear text & static set of XML objects; doesn’t process HTML tags

Cisco IP Phone Productivity Services


Personal AssistantIP Phone Productivity Services

• CalendarView

MS-Exchange calendaring integration

• MailView

E-mail and voicemail client

• Contact Synchronization

Personal directory synchronized with MS Outlook

• Personal Fast Dial

Quick dialing of personal contacts

• Personal Assistant Activator

Activation of Personal Assistant rule sets

*Cisco IP Phone models 7940 and 7960





Services (XML)





What Are the Benefits ofUnified Messaging?

Employee Productivity • Message consolidation at the desktop• Ease of response either with voice or text• Ability to prioritize with consolidated views

Communication Integration • Message management from any device• Response anywhere at anytime

Administration Efficiencies• Single message store voice, email, fax• Single infrastructure to manage and maintain

• Single transport infrastructure for all media:data/voice/video


Cisco UnityProductivity Tools

Unified Inbox for all message types

Powerful User GUI for Administration

1 © 2002, Cisco Systems, Inc. All rights reserved. Exploiting Advanced Visions to Optimize Network...

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Transcript of 1 © 2002, Cisco Systems, Inc. All rights reserved. Exploiting Advanced Visions to Optimize Network...