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Introducing Design Flanders

Johan Valcke

3 Design Flanders gives young talent the chance to grow

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I. Objectives

1. To promote

• design as added value for economy• designers in Flanders and abroad• design as management instrument for companies

2. … because

• Design Flanders is a VLAO-unit (VLAO=Flanders Enterprise)• Under the authority of the Flemish Minister of Economy• Synergy with Flanders Enterprise Account Managers• More information on www.vlao.be

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II. Target groups

1. Designers

• Industrial design• Graphic design• Multimedia (webdesign)• Ceramics, jewelry, accessories, glass, textile,

furniture

2. Design and product companies

3. Public at large

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III. How to achieve the objectives

Talent scouting

• Twice a year

• Spring selections• Autumn selections

• By a professional jury

• Advantages for selected designers :

• Subsidised for exhibitions, fairs and promotional initiatives• Written about in Kwintessens,…• Given advise: economic• Put on show in exhibitions and fairs• E-zine Ossenbloedrood• Member of the Belgian Design Club

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Exhibitions

• In the Design Flanders Gallery : 6 exhibitions a year

• Kanselarijstraat 19, 1000 Brussels, Belgium

• Near the Central Station and the Saint-Michaels cathedral

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Tentoonstellingen

• In de Design Vlaanderen Galerie : 6 per jaar

• Kanselarijstraat 19, 1000 Brussel

• Nabij Centraal Station en de Sint-Michielskathedraal

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Design Flanders Gallery

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Design Flanders Gallery

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Design Flanders Gallery

12 Expo BetterFood, 2007

Design Flanders Gallery: some images

13 Expo BetterFood, 2007

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Henry van deVelde Awards& Labels 2007

15 Henry van de Velde Awards & Labels 2007

16 Henry van de Velde Awards & Labels 2007

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Ad hoc exhibitions

• On other locations than the Design Flanders Gallery

• In Belgium • Designbiënnale Luik, 26/9 – 19/10• Betterfood, Flemish Parliament & Horeca Expo, November 2008• Henry van de Velde Awards & Labels 2008, Flemish Parliament,

14/1 – 1/3/2008

• Abroad• Je suis dada | Between dream and reality, Turino, World Design

Capital 2008, 6-13/11/2008• La Belgique des autres, Saint-Etienne, 15-30/11/2008• Je suis dada…, Vienna, September-October 2009

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- HENRY VAN DE VELDE AWARDS 2007 -

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• The winners of the Henry van de Velde Awards receive

• The trophy (David Huycke)

• The certificate (Brody Neuenschwander)

• € 5.000,00

Henry van de Velde Awards

20Trophy Henry van de Velde Award by David Huycke

Henry van de Velde Awards

21 Certificate by Brody Neuenschwander

Henry van de Velde Awards

22HTS – Nedda El-Asmar voor Hermès

Henry van de Velde Awards

23Linde Hermans – Bonne Bavette for Rode SchoentjesPhoto Tijs Hermans

Henry van de Velde Awards – Young Talent

24Durlet – MVSLoungeChair by Maarten Van Severen

Henry van de Velde Awards - Company

25Anita Evenepoel – Necklace & Bracelet

Henry van de Velde Awards - Career

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- HENRY VAN DE VELDE LABELS 2007 -

Henry van de Velde Labels

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• The winners of the Henry van de Velde Label receive:

• A quality label that they are allowed to use in all their communication tools

• An exposition in the Lokettenzaal, the exposition room of the Flemish Government and an expo at Sfeer, Flanders Expo, Ghent

• The HVDV Award Public 2008 will be chosen out of the HVDV Labels 2008. The Award equals € 2.500,00.

Henry van de Velde Labels

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Fairs

• In Belgium • Interieur 2008, Kortrijk, 17/10 – 26/10 2008 • Cocoon, Brussels, 15/11 – 23/11 2008• Sfeer 2009, Ghent, 14/3 – 22/3 2009

• Abroad • Biennale Internationale de Saint-Etienne, 15-

30/11/2008• International Furniture Fair, Zona Tortona, Milano,

2009

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Fairs

Interieur 2008, Kortrijk

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Fairs

Sfeer, Flanders Expo, Ghent

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Fairs

ABC Design, Milano 2008

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Subsidies

• Purpose

• To support projects for design promotion

• Strictly for

• Selected designers

• Organizations working with selected designers

• Companies working with selected designers

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Website

www.designvlaanderen.be

www.designflanders.be

In the fall 2008, we will launch our new website on the same adress.

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Kwintessens

Kwintessens

• Three-monthly magazine

• In Dutch and in English

• Each issue is designed by different graphic designer

• Special issues on design and fashion in Flanders (in collaboration with FFI)

• Only available by subscription

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Kwintessens

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Ossenbloedrood

• Weekly e-zine

• News on Design Flanders’ activities, activities organised by partners and interesting facts on design

• For members of the Belgian Design Club• Selected designers• Design companies

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Studies

• 2003• Benchmark of EU Design Centres Study• A study on the impact of design implementation on business

performance in Flanders

• 2006• Design in figures• Beauty and design• A study on the impact of design implementation on business

performance in Flanders

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Workshops

• Design Management• Design implementation in producing companies

• consumer goods • investment goods

• Design makes the difference : success stories• 360 companies in 12 workshops and 5 road shows• 60% implements design• 30% considers implementation• Networking• Publications: Proceedings and Design geeft voorsprong• 28/10 WS Design maakt het verschil - Futurotextiel

• ECO-Design tool with OVAM • Ovam=Public Waste Agency for Flanders• For designers• Ecolizer

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Workshops

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Advice

• In cooperation with and with the support of Flanders Enterprise (VLAO) Accounts Managers

• Economic• Designers• Companies• Public at large

• Mediation between• Companies and designers• Distributors and designers

• Contracts• In cooperation with Design Center Antwerp

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Documentation centre

• Files of designers and companies

• Multimedia library• Flying library: leaflets, cuttings, press releases, etc.• Visual documentation: pictures, slides, videos, cd-roms, etc.• Books on contemporary design• Magazines on contemporary design

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Belgian Design ForumWho?

• Companies and designers

What?

• New strategie towards companies

• Focus on good design and a high-quality design management

• Network reinforcing and well thought activities

• 9 godfathers – core group

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Belgian Design Forum

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Belgian Design ForumHigher missionDesign makes happy: it pleasures everybody

Masters in Creativity creative, ethical and durable entrepeneurship

Sharing, no copy

ActivitiesA strong program on design and design management

• Juridical topics, protection, contracts• Top design studios, new designtrends• Company visits• Governemental funding and loans, financing

banks

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Belgian Design Forum

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Belgian Design Forum

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Belgian Design Forum

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International cooperations

International cooperations

• ICSID• BEDA (Johan Valcke is board member)• WCC Europe (Bie Luyssaert is board member)• Korean Institute for Design Promotion• the Design Management Institute• Icograda

• Flanders Fashion Institute• Flanders Investment and Trade• Toerisme Vlaanderen

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European projects

Concreas www.designvlaanderen.be/concreas

Entrepeneurship in the creative sectors

Composites-on-tour 2 www.designvlaanderen.be/composites-on-tour-2

To show the possibilities of composite materials to designers

ADMIRE www.designmanagementeurope.com

Define, compare and study design management

SEE-design www.seedesign.org

Design centra exchange experiences on how design can be supported

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Design Flanders likes to thank you for your interest.

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