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1-2 December 2016 • Novotel Madrid Center, Spain

In association with

ICSC RETAIL STRATEGY &

TRENDS FORUM

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2

1-2 DECEMBER 2016

ICSC Retail Strategy & Trends Forum Convención

Networking and Exhibition Hall

1 DECEMBER 2016

Group Sessions:

Group A MindLogyx-Retail Madrid

Group B GfK Oslo

Group C ACME and Design International Convención

2 DECEMBER 2016

NEXT GEN LIVE! Convención

Event Sponsor

ACKNOWLEDGEMENTS

Programme Planning Group Conference Co-ChairsPeter Cooper Director of Asset Management UK Retail, Hammerson plcInga Schwarz Head of Research Germany, Avison Young – Germany GmbH

MembersMagnus Åkesson Commercial Director , CityconHerman Kok Associate Director, Research & Concepts International Markets,

Multi CorporationMarrit Laning Head of Research & Strategy, RedevcoFrank Martin Director Asset Management, Hines IrelandEri Mitsostergiou Director, European Research, SavillsBeatriz Vidal Deputy Director, Asociacion Española de Centros y Parques Comerciales

ICSC gratefully acknowledges the contributions of the members of the Programme Planning Group who have generously dedicated their time to develop the programme.

Programme at a Glance

Official Social Wall Sponsor

Next Generation Sponsors

Media Partners

ESCT EUROPEANshopping centre trust

Redevco is an independent, pan-European real estate investment management company

specialised in retail property. It is our business to identify those markets that contribute to the success of

the retailer – and thus to our own success and that of our investors. Through cooperative ventures with like-minded

investors who share our values and corporate governance qualities, we are looking to invest across the risk return spectrum in property

ranging from High Street retail assets in major European cities to dominant out-of-town retail parks and shopping centres in or near dominant retail

destinations. Our investment decisions are based on a well-substantiated view fueled by our in-house Research & Strategy team combined with the local knowledge

and expertise of our teams on the ground. The combined portfolio comprises 400 assets under management located in the strongest retail concentrations in Europe, with a combined

value of 6.7 billion euro. Redevco is part of COFRA Holding AG.

There is a lot of uncertainty in the world these days, both on a macro and micro level. Changes in the political, economic and financial landscape, combined with the introduction of new disruptive technologies, have a direct impact on everyone. What people in general, and consumers explicitly, are longing for in these uncertain times is stability and security. They are looking for reliability and meaning, for things that do not feel fake. And this is where authenticity comes into play.

ICSC has made ‘authenticity‘ the theme for its 2016 event cycle. This 5th Retail Strategy & Trends Forum takes a bold approach to the topic and states “Authenticity – Adapt or Die”. We will explore this assertion from the perspectives of consumers, retailers and placemaking, with a view to understanding how these three components combine to create the retail experience.

Our speakers and panelists will tackle questions such as: How does consumer behaviour evolve? What strategies are helping retailers achieve success and how can asset managers support them in this endeavour? What are the key aspects for successful placemaking from an architect’s perspective? How do we – as asset managers – create places that are authentic and offer a truly unique experience?

The event was established to provide information, insight and interaction in a practical format for retail research and asset management professionals. We want to empower you to implement effective strategies to deliver returns and results in your assets. Gathering talented individuals from more than 20 countries across Europe, this forum provides an excellent opportunity to meet, network and exchange ideas with key stakeholders. Dynamic presentations, engaging discussions and practical group sessions will make this an interactive and thought-provoking event.

We would like to thank all those involved in organising and speaking at our forum, and extend a special thanks to our ICSC Partners and Event Sponsor. We are confident the ICSC Retail Strategy & Trends Forum 2016 will be a valuable and enjoyable experience.

¡BIENVENIDOS!

On behalf of ICSC, welcome to our Retail Strategy & Trends Forum 2016 where Europe’s most experienced retail real estate professionals come together to explore what the future has in store for our industry.

Inga Schwarz Head of Research Germany

Avison Young

Peter Cooper Director of Asset

Management UK Retail Hammerson plc

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08:15 REGISTRATION AND NETWORKING

09:00 WELCOME ADDRESS

Bill Kistler Executive Vice President & Managing Director - EMEA ICSC

Conference Co-Chairs: Peter Cooper Director of Asset Management UK Retail Hammerson plc

Inga Schwarz Head of Research Germany Avison Young – Germany GmbH

CONSUMERS

09:10 KEYNOTE: THE POWER OF BEHAVIOURAL DATA ANALYTICS IN RETAIL

How to use novel technology to develop a relationship characterised by trust between retailers and consumers

Obtain revolutionary insight into what consumers non-consciously want

Jon Sigurd Wegener Cognitive Neuroscientist, External Associate Professor, Department of Marketing Copenhagen Business School

09:45 CASE STUDY: VIRTUAL REALITY – THE DAWN OF A NEW CUSTOMER-CENTRIC FORMAT

Will virtual reality (VR) deliver the radical shift in customer behaviour that we have seen with the internet and smartphones?

What is the true potential for VR to transform the retail experience and engage users in a unique way?

How will VR emulate and augment the social aspect of shopping?

Tim Fleming Founder and Executive Producer Future Visual VR

10:05 RETAIL ASSET MANAGEMENT DURING STRUCTURAL CHANGE

Practical insight into how to generate asset performance and maintain asset values in times of disruption

Ryan Perryman Director, EMEA Digital and Information Systems, Asset Services Cushman & Wakefield

Herculano Rodrigues Associate Director Javelin Group

10:25 MARKETING KEY PERFORMANCE INDICATORS & MEASUREMENT

How to measure your marketing success – defining and measuring ROI

How do these measures show the impact of marketing on a shopping centre’s overall value?

Enrique Benavides Head of Marketing Asset Services Department, CBRE Spain Member, ICSC European Marketing Group

10:40 OPEN DISCUSSION

Moderator-led discussion with the speakers from the ‘consumers’ block

Moderator: Rosalind David Research, Insight & CRM Manager Land Securities

11:05 NETWORKING BREAK

THURSDAY, 1 DECEMBER 2016

ICSC RETAIL STRATEGY & TRENDS FORUMNovotel Madrid Center, Spain

“Retail continually reinvents itself, but the pace of change has accelerated in recent years and this pace of change

is here to stay. The ICSC Retail Strategy & Trends Forum will provide us with a valuable opportunity to connect across the region, to learn, to provide

us with insights and inspiration and to help position us for inevitable future change.”

James Brown Chair, ICSC European Research

Group and International Director – Head of EMEA Research

& Strategy, JLL

RETAILERS

11:35 RETAIL TRENDS

What can we expect in the future from creating social destinations, enhancing the in-store experience, merchandising, payments, data and much more?

Maureen Hinton Group Research Director Verdict Retail

11:55 DESIGUAL – ADAPTING TO A NEW DIGITAL WORLD

Transforming the business into a successful, authentic omni-channel retailer

Redefining customer relationships and optimising store design

Katherine Jofre Tovar Global Expansion Director Desigual

12:10 EL GANSO – ADAPTING TO LOCAL MARKET NEEDS

Leveraging analytics to tailor strategies and respond to emerging trends

Bridging their online presence and physical stores for an authentic consumer experience

Envisaging the future of retail

The retailer’s role in adding value to the shopping centre

Carlos Romero Expansion Manager El Ganso


12:25 RETAIL INNOVATION

The continuing evolution of retail with the blurring of the lines between shopping and leisure

How do asset managers respond to this challenge and their changing customer base?

Chris Garner Managing Director GRRIP

12:45 OPEN DISCUSSION

Moderator-led discussion with the speakers from the ‘retailer’ block

Moderator: Chris Igwe Founder & President Chris Igwe International

13:10 NETWORKING LUNCH

PROGRAMME

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15:55 GROUP SESSIONS CONTINUED

17:10 DESIGNING PLACES FOR CONSUMERS How do you approach placemaking and customer service

as an architect?

Friedrich Ludewig Founding Director ACME

Davide Padoa CEO Design International

Moderator: Peter Cooper Director of Asset Management UK Retail Hammerson plc

18:00 NETWORKING DRINKS

14:10 GROUP SESSIONS

Attendees may attend two out of three group sessions – one before and one after the Networking Break

A. UNDERSTANDING THE ADAPTIVE LOGIC OF THE CONSUMER MIND – THE KEY TO CREATING FUTURE PROOF (SOCIAL) SHOPPING ENVIRONMENTS Delve into the unconscious motivational underpinnings of shopping in order

to create robust and meaningful consumer segmentations and understand the added value of social aspects of shopping environments

Understand how recent scientific explanatory insight in the adaptive mind can help us to develop shopping environments best suited to the mindset of our (future) consumers

Advies & Strategieontwikkeling

Marie-Anne Simons Consumer Motivation Psychologist & Strategy Development MindLogyx-Retail


Jan-Erik van Dijck Consumer Relations Specialist & Researcher MindLogyx-Retail

B. SHOPPING CENTRES OF THE FUTURE: A NEW CONTEXT Identify the main trends and new behaviours influencing consumers,

brands and new business models, and learn how they will impact the shopping centre industry

Pablo Torrecillas Power Head of Market Opportunities and Innovation and Qualitative GfK

José Ignacio San Martin Head of Consumer Goods and Fashion Industries GfK

C. RETAIL DESIGN Explore the relationship between architects and asset managers –

how to speak the same language to get a better and more authentic product

Friedrich Ludewig Founding Director ACME

Davide Padoa CEO Design International


Future-proofing retail - how to remain relevant in today’s evolving retail landscape

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PROGRAMME

08:30 REGISTRATION AND NETWORKING

09:00 NEXT GEN LIVE!

TRAVEL AND LEISURE RETAIL TRENDS Live streamed thought-provoking presentations followed

by an interactive debate and questions from the audience and viewers online

Kim Gray Head of Retail Strategy Heathrow Airport

Helen BarnishGlobal New Business Development Director – Midway Attractions Merlin Entertainments plc

Moderator: Fiona Hamilton Global Head of International Retail Brands, Chairman of Scotland BNP Paribas Real Estate Retail Investment Group

Sponsored by:

ESCT EUROPEANshopping centre trust

PLACEMAKING

10:00 THE ART OF PLACEMAKING Creating places which people enjoy – understanding

the key role that retail plays in energising city centres and driving development

How do you research and achieve “authenticity”? Harnessing authenticity in European urban planning,

city regeneration and retail

Charles Dunnett Managing Director DunnettCraven

10:20 PLACEMAKING IN PRACTICE: BUILDING EXPERIENCES IN PUBLIC PLACES Fascinating insight into curating genuine, quality places

which people visit to shop, interact and socialise Strategies to continually develop and add value to assets in

order to remain relevant in today’s evolving retail landscape

Valentin Hadelich Head of Department, Creative Design - Urban Planning, Architecture and Construction ECE Projektmanagement

10:40 URBAN REGENERATION: LES TERRASSES DU PORT How does community engagement accelerate authenticity?

Jean-Philippe Mouton Managing Director, France Hammerson


11:30 THE SUCCESSFUL INTEGRATION OF FOOD & BEVERAGE WITHIN SHOPPING CENTRES Why do landlords want to expand/adapt/innovate

their F&B component? How do the business models of F&B operators differ from

retailers, and what are the implications for real estate? How can landlords benchmark the performance

of F&B occupiers? What is the future outlook for the F&B sector

within shopping centres?

James Brown Chair, ICSC European Research Group and International Director – Head of EMEA Research & Strategy JLL

Sarah Cole Manager of International Research ICSC

FRIDAY, 2 DECEMBER 2016

8

PROGRAMMEFRIDAY, 2 DECEMBER 2016

11:50 CASE STUDY: AUTHENTIC GASTRONOMY The journey from an abandoned cinema to a new concept What makes Platea Madrid an innovative retail destination?

Emilio Caprile Trucchi Managing Director – Partner Likeinvest, S.L.

12:10 WAGAMAMA – ‘KAIZEN’ PHILOSOPHY SHAPING RETAIL STRATEGY How does kaizen (change for the better) inspire

improvements to the consumer experience? Leveraging research to generate insight and drive

innovation for the business Key considerations when deciding where to expand

and selecting the right locations Adapting a global concept to a local market

Brian Johnston International Managing Director Wagamama

12:30 BUILDING INNOVATIVE CUSTOMER EXPERIENCE Consumer psychology – a summary of a few basic facts

and their applications to retail Human-centred customer experience – how to create

authentic, consistent and effective experiences The importance of cross-industry expertise – what retail

can learn from hospitality

Kate Nightingale Head Consumer Psychologist & Founder Style Psychology Ltd

13:05 CLOSING REMARKS

Conference Co-Chairs: Peter Cooper Director of Asset Management UK Retail Hammerson plc

Inga Schwarz Head of Research Germany Avison Young – Germany GmbH

13:15 NETWORKING LUNCH

14:00 END OF EVENT


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ICSC Global Partner


Event Sponsor

Where top leasing professionals connect with global brands for one profitable day of business

www.icsc.org/europe

REGISTER NOW!

+44 20 7976 3100www.icsc.org/europe

Meet Europe’s largest developers and owners representing: > 1,300 shopping centres 39 countries 40 million sq. m. GLA

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Helen is an international development expert with over 30 years of operations, expansion, and franchising

experience in both retail and leisure sectors. She has worked for multiple international brands including House of Fraser, Clarks Shoes, The Body Shop, Nokia, and Hamleys. Helen is currently Global New Business Development Director for Merlin Entertainments expanding their Midway entertainment formats internationally. Helen has worked across countries in the Americas, EMEA and Asia. In her spare time Helen likes to run and cycle including completing the Ride to Mapic cycle event from Barcelona to Cannes. Helen has raised over £5000 for children’s charities.

Helen BarnishGlobal New Business Development Director – Midway Attractions Merlin Entertainments plc

Enrique has a BA in Tourism Management and Marketing and a Master in Corporate Digital

Communication. He started his career working for Tourism Agencies such as VisitBritain and VisitScotland before transitioning to Shopping Centre Management at Gentalia. Here, he had the opportunity to gain experience in many different property management roles before he found his forte as marketing manager (Cushman & Wakefield), which paved the way for his current position as Head of Marketing Asset Services at CBRE. In this role, Enrique is in charge of the marketing and innovation for 26 shopping centres in Spain as well as the digitalisation of shopping centres managed by CBRE.

Enrique BenavidesHead of Marketing, Asset Services Department CBRE Spain

James is Global Lead for Retail Research and Consulting at JLL. Working closely with both Retail Research

and Consulting and Retail colleagues, James is responsible for co-ordinating and developing all global retail research and client, cross-border consulting needs. Along with his team, he provides strategic advice on retail markets and retail real estate, for developers, investors, landlords and retailers. More recently, the focus of JLL’s retail research has been in providing insight on the implications to retail of both cyclical and structural change, in an increasingly globalised and virtual world. Combining data, analytics and insight; geographic information systems and over 20 years of experience, James works closely with JLL Retail colleagues and clients globally. His team’s recent notable insight programmes include: Redefining Retail Places and Destination Retail. James is chair of the ICSC European Research Group and sits on the ICSC European Leadership Committee.

James BrownInternational Director – Head of EMEA Research & Strategy JLL

Emilio is an independent real estate consultant, designing and managing new projects for an extensive

portfolio of national and international clients in the retail, tertiary and residential sectors, among others. With over 30 years’ experience, he has been involved in setting up and developing new business units, and driving their strategic implementation both in managerial roles and as an external consultant. For the last seven years, he has participated in and managed the real estate investment fund Triton Capital, a vehicle through which eight major projects have been developed with a value of more than €120 million. He has a degree in Economics and Business Administration from the Pontifica de Comillas University (CADE) and an Executive MBA from the Business Institute in Madrid.

Emilio Caprile TrucchiManaging Director – Partner Likeinvest, S.L.

Sarah is Manager of International Research at the International Council of Shopping Centers

(ICSC), based in the London office. She is responsible for the development and delivery of thought-leadership and market insight for the EMEA region and also manages ICSC’s European and Sub-Saharan Africa research advisory groups. Recent ICSC publications include ‘New Leasing Models in an Omni-Channel Retail World’, ‘The Socio-Economic Impact of European Shopping Centres’, ‘Nordic Retail Market Analysis’ and ‘The True Value of European Retail Real Estate in an Omni-Channel World’. Previously, Sarah worked as an associate director at Colliers International, analysing the UK retail property market and, prior to that, was a research analyst at Estates Gazette Interactive (EGi) where she was responsible for maintaining the UK shopping centre and retail park data service.

Sarah ColeManager of International Research ICSC

Peter joined the UK Retail team in 2010, in the new role of Portfolio Director. He has over 20 years’

experience in Retail Property and has previously held positions at CB Hillier Parker and Raglan Properties. Peter joined Hammerson from Schroders where he was responsible for their Retail Portfolio.

Peter CooperDirector of Asset Management UK Retail Hammerson plc

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Tim is an award winning content producer and an established show director. He is an experienced

producer for new immersive technology and interactive content with industry partnerships including interactive content for Sony Playstation, Ferrari and BBC.

Tim is a Virtual Reality innovator and Founder of Future Visual to research and develop the use of VR in industries including aviation, construction, healthcare, retail customer experience and entertainment. In October 2015, Future Visual won the Innovate UK Award in Immersive Retail to partner with John Lewis to build the Virtual Reality customer experiences of the future. The company is also Winners of an Innovate UK Smart Grant to study Operational, Transactional and Pedagogic innovation (January 2016) and achieved Top 10 winners of Publicis Startup 90 chosen from 4000 entries (June 2016).

Tim FlemingFounder and Executive Producer Future Visual VR

Chris is an experienced consultant who had a 20-year career at Marks and Spencer where he led the

Real Estate Investment Appraisal Team. Over the last decade Chris has specialised in defining and executing corporate strategy within retail and real estate proposition, capital investment and site location, and he has deep knowledge of the UK retail landscape at all levels. Chris was Head of Site Location Services at Deloitte for five years and also Head of Consulting at Verdict. Chris is now Managing Director of GRRIP and has been advising retailers, developers and investors independently for the last six years, and also has an advisory position with the restructuring firm Alvarez and Marsal. He has worked on retail growth and investment projects for clients in Germany, France, Benelux, Spain, Portugal, Denmark, Sweden, US (East Coast), China & South Korea, UAE & KSA.

Chris GarnerManaging Director GRRIP

Kim has more than 10 years’ experience working in management consultancy and directly for airports

specialising in retail strategy, space optimisation and commercial due diligence working for a wide variety of high street retailers, international airports and private equity organisations. As an Associate Director for Pragma Consulting he worked with over 20 airports worldwide developing bespoke space supportable, category mix and revenue models alongside in depth consumer research to optimise revenue and creating over 100,000 sq. m. of additional commercial space. In his current Role as Head of Retail Strategy at Heathrow he is responsible for implementing business cases, medium and long term master planning which includes space and category optimisation, the retail digital strategy and the commercialisation of operational practices.

Kim GrayHead of Retail Strategy Heathrow Airport

An experienced retail and urban development professional, Valentin is Head of Department

at the Creative Design – Urban Planning team at the Architecture and Construction department at ECE Projektmanagement. He focuses on Urban Research in cities with high potential for large and medium scale retail developments, and is heavily involved in negotiations, discussions and presentations with and to authorities and political bodies. Valentin is a guest lecturer at the International Real Estate Business School on the dynamics of City and Retail and is contributor to the publication Stadt – Center: Ein neues Format für die urbane Mitte (City Centres: a new format for urban areas). Prior to ECE, he worked as Assistant Professor at the Chair of Urban Design and Planning at Bauhaus University Weimar for four years and helped found the Urban INDEX Institute.

Valentin HadelichHead of Department, Creative Design – Urban Planning, Architecture & Construction ECE Projektmanagement

Rosalind, an expert in retail and consumer trends and analysis, is the Research, Insight & CRM Manager

at Land Securities. Prior to this, Rosalind was Head of Retail Research at DTZ and Retail Research Consultant at Cushman & Wakefield. Her current role covers a wide range of research disciplines including the analysis of retailer sales information and identifying trends in consumer shopping patterns across the portfolio. She works closely with the investment and development teams providing advice on the future of assets, and the Technology Innovation team to trial new technologies and create systems to help understand and better use the data generated across the portfolio.

Rosalind DavidResearch, Insight & CRM Manager Land Securities

Charles is Managing Director of DunnettCraven, a retail focused masterplanning, architecture and design practice

based in London and working across Europe and beyond. Current projects include the comprehensive redevelopment of the Shipyard quarter in Gdansk, Poland; Metropolis in Moscow; and the new Town Centre in Cherrywood, Ireland. In the 1980s he was a director at retail specialists Fitch, before moving to the Netherlands as head of concept development for international development group MAB. He then returned to London 20 years ago to start his own architecture practice. He has lectured widely at universities and conferences across Europe and his work has been widely published. He has also received many architecture and ICSC awards and is a director of the Whitechapel Gallery Estates Trust.

Charles DunnettManaging Director DunnettCraven

SPEAKERS’ BIOGRAPHIES

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The former Scottish Business Woman of the Year, Fiona joined BNP Paribas Real Estate in 2015 as Global

Head of Retail for International Brands. Fiona has worked with some of the largest International retailers and iconic shopping centres. She founded and ran her own retail consultancy, Hamilton Glen, for almost 20 years. In 2008, Fiona sold Hamilton Glen to King Sturge and joined them as Head of Glasgow. The King Sturge Equity Partners then sold out to Jones Lang LaSalle, where Fiona became a member of the UK Retail Board and operated as a Senior Retail Director across the UK and Europe. She was responsible for delivering a new Group for JLL, TAGI (Transport Airport & Global Infrastructure) which primarily advised transport hubs and airports on retail growth as well as retailers on country and territory strategies and entry penetration programmes.

Fiona HamiltonGlobal Head of International Retail Brands, Chairman of Scotland BNP Paribas Real Estate Retail Investment Group

One of the world’s leading authorities on global retail, Chris is the founder of consulting firm, Chris Igwe

International and MD of agents CWM France. He was Head of Retail, France and Senior Director, EMEA at CBRE. Chris’ retail clients have included many well-known brands including Calvin Klein, Costco, Disney, Hard Rock Café, Michael Kors, Nike, TUMI and others. Landlord clients included AEW, Grosvenor, Inter Ikea, Value Retail, and Unibail-Rodamco. After heading European Real Estate for Foot Locker and then Gap, Chris joined ICSC as European Managing Director. He is a Chartered Civil Engineer and active member of ICSC, ULI and MAPIC. Chris holds a BSc in Civil Engineering and an MSc in Geotechnical Engineering.

Chris IgweFounder & President Chris Igwe International

Katherine has served as the Global Expansion Director at Desigual since August 2015. She joined Desigual

in December 2007, assuming various responsibilities while supporting the company’s strategy for expansion in new markets. Previously, she was Head of Global Construction, leading the construction projects of various commercial formats for all channels and countries. Katherine graduated with a degree in Architecture from the USB (Caracas), earned a master’s degree in Architecture from the UIC (Barcelona) and another in Exterior Design and Architecture from the UPC (Barcelona).

Katherine Jofre TovarGlobal Expansion Director Desigual

With more than 30 years’ experience, Brian’s knowledge and expertise position him well

in of the international hospitality industry. Joining GrandMet (now Diageo) in 1984. Brian began his International career in 1990 when he moved to Paris as Real Estate Director to develop Haagen Dazs’ European network. He transferred to Burger King in Germany to lead the development of company and franchisee restaurants there. As Senior Director of Business Development, Brian led Burger King’s entry into various new territories in Europe, the Middle East. In 2012 he joined Rosinter Restaurant Holdings in Moscow, Russia’s leading casual dining company, as Senior VP, Property. Brian joined wagamama in April 2014, as International Managing Director, responsible for managing, developing and growing the franchise business.

Brian JohnstonInternational Managing Director Wagamama

Bill joined ICSC in June 2016 as executive vice president and managing director of EMEA, serving

on the global leadership team. Bill brings more than 30 years of international estate and non-profit experience. He founded and remains non-executive chairman of the Urban Innovation Network (UIN) and from 2003 - 2009 was president of the Urban Land Institute – EMEA. Prior to this he was General Manager of the Disney Development Company, responsible for Val d’Europe at Disneyland Paris. He has held senior roles at JMB Properties, Cushman & Wakefield and IBM where he oversaw the company’s real estate in New York and Paris.

Bill KistlerExecutive Vice President & Managing Director – EMEA ICSC


Maureen is the Group Research Director at Verdict Retail. She heads up the UK and global team

of analysts and is responsible for all the syndicated content and the delivery of its consultancy projects. She is a regular writer and commentator on retail matters in the media as well as a speaker at retail events and conferences both in the UK and abroad. Her background is in the clothing retail industry, (including roles based in Italy and Russia) though she now covers all areas of retail. She has a Masters in Business Administration (MBA) and a BA in Fashion and Textiles, and is a member of the KPMG Retail Think Tank.

Maureen HintonGroup Research Director Verdict Retail

Kate is a consumer and fashion psychologist and the founder of Style Psychology Ltd, a consumer behaviour

consultancy specialising in retail and hospitality. In her work, Kate focuses on strategic solutions improving her clients’ customer experience consistently across channels. She has worked with Harvey Nichols, Next, intu Trafford Centre and recently worked on a leisure centre concept design. She is a lecturer in consumer behaviour at the London College of Fashion. Kate is often invited to speak at industry events, such as Retail Design Expo, POPAI conferences and seminars as well as comment on consumer behaviour for media channels like BBC News, Sky News and many newspapers.

Kate NightingaleHead Consumer Psychologist & Founder Style Psychology Ltd

Davide acquired notoriety while in Indonesia when he designed for Dharmala Bank and PSP Group

the tallest skyscraper in Jakarta at the age of 25. In 1998 he moved to London where he joined Design International, a London-based architecture firm with offices worldwide. Davide was appointed Managing Director in 2002 and Chief Executive Officer in 2006, retaining a hands-on approach for designing large scale retail projects spread across more than 30 countries. Under Davide’s leadership, Design International has grown into a globally-recognised practice.

Davide PadoaCEO Design International

Herculano is Associate Director at Javelin Group, part of Accenture Strategy, in the Locations

and Analytics practise. He leads the shopping centre and international retailer advisory practice. With over ten years’ experience working within retailer and customer insight consultancy, Herculano is passionate about retail and customer insight that drive business transformation. His work has helped develop commercial insight to inform finance, marketing, sales and strategic planning. Javelin Group provides strategy consulting and digital transformation services to the world’s leading retailers, brands and real estate investors. In 2015, Javelin Group were acquired by Accenture to lead digital retail within Accenture Strategy.

Herculano RodriguesAssociate Director Javelin Group

As an established, highly motivated Real Estate IT Leader & Technology Consultant with over 17 years

of high quality expertise, Ryan focuses on optimising information and technology to deliver real business advantage. Prior to joining Cushman & Wakefield he held senior technology leadership positions including Group IT Director at Hammerson plc. Ryan brings considerable knowledge and experience of prop tech aligned business strategies, specifically enabling businesses to address their needs in the context of emerging digital technologies. His broad experience combines FTSE100 Board operating environments with the digital customer engagement dynamic, delivering high ROI across large and small scale technology driven business change programmes.

Ryan PerrymanDirector, EMEA Digital and Information Systems - Asset Services Cushman & Wakefield

Friedrich is the Founding Director of ACME. He studied at the Technical University and Academy of Fine Arts

in Berlin and obtained his Diploma with Honours (Arch) from the Architectural Association in 2001. Until 2007 he worked as Associate Director at Foreign Office Architects. Since 2007, ACME has worked on 165 projects in 21 countries and currently has 75 architects based in London and Berlin.

Friedrich LudewigFounding Director ACME

Jean-Philippe is CEO of Hammerson France and Hammerson Plc Board member. He joined

the company in 2003 to manage the French subsidiary of Hammerson having retail, development and asset management responsibility. In February 2006 he was appointed as Director of Operations and Managing Director of Hammerson France Asset Management, before being appointed CEO of Hammerson France in April 2010. Before joining Hammerson, Jean-Philippe was Director of the Strategic Planning Department at Disneyland Paris and subsequently at Disneyland Los Angeles. Prior to this he worked for the Standard Chartered Bank.

Jean-Philippe MoutonManaging Director, France Hammerson

SPEAKERS’ BIOGRAPHIES

Carlos started his career in investment banking and industry before joining El Ganso five years ago.

In his capacity as Expansion Manager, he is tasked with developing the brand’s owned stores, concessions in department stores, and wholesale outlets, in Spain and abroad. Carlos graduated in Humanities from the Universidad Carlos III of Madrid in 2003, and later gained an MBA from the Universidad Pontificia Comillas in Madrid.

Carlos RomeroExpansion Manager El Ganso

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After studying law, Jan-Erik began working in client relations and consumer brand strategy and forged

a career in the insurance industry working for Aegon and SwissLife. A few years ago he shifted his focus towards the consumer and shopping areas as social meeting places, and the importance of added social value in shopping environments. Together with Marie-Anne Simons he recently published the research report ““Back to the Future”: guidelines for a new way of thinking about successful shopping areas”.

Jan-Erik van DijckConsumer Relations Specialist & Researcher MindLogyx-Retail


Inga heads up Avison Young’s German Research department. With more than fifteen years‘ experience

in the commercial real estate sector, she is responsible for research and analytics, as well as reporting on location and market analysis. Prior to joining Avison Young, Inga was Head of Research Germany at Cushman & Wakefield LLP for ten years. She started her professional career at BNP Paribas Real Estate Germany where she was part of the firm’s Consult team for more than five years. Inga holds a diploma in Geography of the University of Hamburg. Her studies included a year abroad at Queen’s University, Kingston, Ontario, Canada.

Inga SchwarzHead of Research Germany Avison Young – Germany GmbH

Jon is a cognitive neuroscientist and an expert on how our brain makes non-conscious decisions.

He has a passion for utilising behavioural data analytics to reveal what the consumer non-consciously wants. For more than a decade he has turned behavioural research into simple strategies for a range of private and public organisations. He enjoys public speaking and appears regularly as an expert on danish national TV. Jon consults on decision making at his consultancy Cogency, develops visual analytics software at the start-up VisionTrace, and supervises research at the Department of Marketing, Copenhagen Business School.

Jon Sigurd WegenerCognitive Neuroscientist, External Associate, Professor, Department of Marketing Copenhagen Business School

As an evolutionary psychologist, Marie-Anne specialised in consumer motivation and brand and marketing

strategy, with a focus on social aspects of shopping environments. She is currently writing her thesis on the motivational underpinnings of consumer behavior in shopping areas. She has worked as an independent consultant for Dutch and international companies. Her company was nominated for both Esomar and Greenbook Innovation Awards. In 1997 she received the European Women of Achievement award. Together with Jan-Erik van Dijck she recently published the research report ““Back to the Future”: guidelines for a new way of thinking about successful shopping areas”.

Marie-Anne SimonsFounder and Consumer Motivation Psychologist and Strategy Development MindLogyx-Retail


Pablo has accumulated years of experience in market research throughout different industries. He has

a deep knowledge of research focused on the development of shopping centres with both qualitative and quantitative approaches. Having joined GfK Spain in 2009, Pablo was appointed Head of Market Opportunities and Innovation, Qualitative and Marketing Science in January 2016. Pablo spent nine years at GFK Emer Ad Hoc Research, most recently as Division Manager. He earned a degree in Psychology from the Universitat de València in 1995.

Pablo Torrecillas PowerHead of Market Opportunities and Innovation and Qualitative GfK

José Ignacio (Nacho) joined GfK in 2014 and since January 2016 he is Head of Consumer Goods and

Fashion & Lifestyle Retailers. Prior to joining GfK, he worked for other agencies including TNS (2004-14) and Research International (2001-04). Nacho has built up a wealth of experience in market research, brand and communication, innovation, shopper and digital marketing; and assists and gives advice to large organisations from a broad range of industries. He earned a degree in Economics Science from the Universidad Complutense de Madrid in 1999.

José Ignacio San MartínHead of Consumer Goods and Fashion Industries GfK


15

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1-2 December 2016 • Novotel Madrid Center, Spain EVENT GUIDE › uploads › event_documents ›...

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