0900 video john muszynski
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Transcript of 0900 video john muszynski
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CAN LEARN FROM TVWHAT ONLINE VIDEO SHOW ME THE MONEY
with John Muszynski
Wednesday, June 8, 2011
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history lessonA Brief
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Brilliant and engaging content
Break through the clutter
Industry measurement and benchmarks
Scale and collaboration
Viable marketplace with a buy/sell infrastructure
FIVE GUIDING PRINCIPLESFOR SUCCESS
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PAYING MOREFOR LESS
To-do:Kick TV’s butt
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Sure they clicked
on an ad, but did
they watch it?
STANDARDS WANTEDMEASUREMENT AND
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VIVAKI SOLUTIONFOR VIDEO
100% professionally produced studio TV content that is
repurposed for online viewing.
Long Form TV Professional OnlineProfessionally produced short
form TV and professionally produced online content
Aggregated ContentPublishers that aggregate content
from multiple sources.
CO
ST
SCALE
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VIABLE MARKETPLACECREATE A
Value
Scale
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THE UPFRONTSA LESSON FROM
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VSMEETING SHORT-TERM QUOTA
MAXIMIZING LONG-TERM VALUE
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REMEMBER…
• Industry benchmarks
• Scale and collaboration
• Buy/sell infrastructure
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“We believe this TV style standardization will be one of the greatest drivers of online video ad spending.”
- Forrester, The State of Online Video in 2011
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QUESTIONS?THANK YOU.