2.2.1 Introduction To Balaji Wafers:-

The company has been engaged in production of delicious

and nourishing food products which have acclaimed warm

response of people in Gujarat. It produces wafers and Namkeens

and in its unparalleled and latest fully automatic plant and its

products has become a byword of taste and trust among the food

lovers of high taste.

2.2.2 Brief History Of Balaji Wafers:-

Most of the growing companies have a modest beginning.

The infancy of this company began twenty years ago in 1982 with

the efforts of Mr.

Popatbhai’s sons, Mr.

Meghjibhai, Mr.

Bhikhubhai, Mr.

Chandubhai and Mr.

Kanubhai the member

of their family. The

initial business was started in a canteen of Astron Talkies. Then it

acquired a small place with

very limited investment

with indigenous frying

method. Thereafter, a semi-

automatic plant was

established with production

capacity of 200 kg. Per

hour.

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Finally, a fully automated plant, the first of its kind in Gujarat, was

established to offer excellent food products to food lovers of

Gujarat.

The stalwarts behind the success of the

company:-

‘If there is a will, there is a way.’

Mr. Bhikhubhai has proved this. His

foresight, firm determination, readiness to

accept challenges and power of quick and

correct decision have contributed to his

leadership qualities.

Mr. Chandubhai Virani entered

business at the age of 26 with his innate skill by

his effort to extract the best from each worker

at all levels, and amiable nature and soon found

the pathway to success. His friendly approach

has multiplied the zeal of the staff. His he tamed his luck with

bubbling dreams and hard work to skill in marketing has added to

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the strength of the company achieve them. He won honour of all

members of the staff.

Mr. Kanubhai Virani had deep interest in electronics and

mechanical field since his childhood. His

accuracy, interest and understanding made him

unique. He never compromise with quality of

products. This is one of the major reasons for the

uninterrupted progress of the company.

Persistent research is an essential condition for the

development of every industry. The company cannot ignore the

change in the trends of customers. Mr. Keyur

Virani, the son of Mr. Bhikhubhai Virani, (the

Chairman of the Company) joined the company

in 1999-2000 at the age of 23 after studying

instrumentation and control. He brought a

remarkable change during last two years in the concept of packing,

quality control management and machinery. He developed contacts

with multinational companies and ensured membership of the

company in world level Snack Food Association, Virginia,

U.S.A.

2.2.3 Best Quality, Affordable Price:-

It is the policy of the company to accept nothing less than

perfect. Besides, the company is determined to offer its products in

attractive and weather-resistant packing at affordable prices to all

classes of people in Gujarat. It is an encouraging fact that the share

of the company in the ‘Brand Loyalty’ has remained around 70%

to 80% in Gujarat. The stalwarts behind the success story of the

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Company are Mr. Bhikhubhai Virani (Chairman), Mr. Chandubhai

Virani (Managing Director) and Mr. Kanubhai Virani (Technical

Director), who have also devised an ideal distribution channel to

ensure the supply of fresh products in any corner of Gujarat within

48 hours. Effective distribution is as important as efficient

production for the growth of the company.

2.2.4 Scaling High with Customer

Satisfaction

In the past two decades of life, the Virani family has woven

most of its personal activities, aspiration and dreams with the fabric

of the company. These sacrifices have enabled the company to

carve its name in the industrial history of Gujarat as a unit with the

most sophisticated and the latest plant.

2.2.5 Achievements Of The Balaji

Wafers:-

The company’s food products like potato wafers, banana

wafers and other salty products are prepared in its fully automatic

plant with bacteria free and stringent hygienic standards. The use

of computer systems ensures uniform quality and obviates the

necessity for touch of human hands. The production environment

makes it possible to make the product less oily and more nutritive.

2.2.6 Towards Better Future:-

In order to meet the increasing demand of the products, the

company has planned to install a sophisticated and ultra modern

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computerized plant with production capacity of 1000-1200 kg. per

hour on a Land measuring 25000 to 30000 meters in the

neighborhood of Rajkot.

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