SHRM Foundations 5th DVD Filmed at Starbucks Headquarters, Seattle Featuring Wayne Cascio, Ph.D. Comprehensive Interviews Officers, Managers and Employees

Video OverviewVideo Overview SHRM Foundations 5th DVD Filmed at Starbucks Headquarters, Seattle Featuring Wayne Cascio, Ph.D. Comprehensive Interviews Officers, Managers and Employees

Video SynopsisVideo SynopsisIntroduction

A Business of People

Description of Starbucks Business

Mission and Guiding Principles

Corporate Social ResponsibilityWorking Environment and Trust

Health Benefits and the Relationship with Partners

The Role of HR

Advice for Small Companies

Company OverviewCompany OverviewUnited States: 50 States + D.C. 6,281 Company-Operated Stores 3,533 Licensed Stores

International: 39 Countries 1,553 Company-Operated Stores 2,361 JV & Licensed Stores

United States: 50 States + D.C. 6,281 Company-Operated Stores 3,533 Licensed Stores

International: 39 Countries 1,553 Company-Operated Stores 2,361 JV & Licensed Stores

Company OverviewProducts 30 Blends of Coffee Handcrafted Beverages Merchandise Fresh Food Starbucks Entertainment Global Consumer Products Starbucks Card Brand Portfolio (Tazo, Ethos, Seattles Best)

Company OverviewProducts 30 Blends of Coffee Handcrafted Beverages Merchandise Fresh Food Starbucks Entertainment Global Consumer Products Starbucks Card Brand Portfolio (Tazo, Ethos, Seattles Best)

Company OverviewHeadquarters: Seattle, WAIPO: 1992, 165 Stores2006 Sales: $7.8 billionEmployees: 140,000Company OverviewHeadquarters: Seattle, WAIPO: 1992, 165 Stores2006 Sales: $7.8 billionEmployees: 140,000

DiscussionQuestions

How can companies build a relationship based on trust with their employees?Provide supportShare successExtend ownership How can companies build a relationship based on trust with their employees?Provide supportShare successExtend ownership

How does a company live by its guiding principles? Use them as a point of reference Make decisions based on them Embed them in interactions with customers and partnersHow does a company live by its guiding principles? Use them as a point of reference Make decisions based on them Embed them in interactions with customers and partners

What does workforce diversity mean for an organization?

Diverse leadership Different styles Impact on valueWhat does workforce diversity mean for an organization?

Diverse leadership Different styles Impact on value

Audit management decisionsSurvey employeesAct based on frontline feedbackHow does a company remain faithful to its mission?How does a company remain faithful to its mission?Audit management decisionsSurvey employeesAct based on frontline feedback

With whom does the company interact through Corporate Social Responsibility? Customers Suppliers CommunitiesWith whom does the company interact through Corporate Social Responsibility? Customers Suppliers Communities

Put people first Accessible top management Homogeneous organizational environmentHow do companies create a Top-100 environment?

Put people first Accessible top management Homogeneous organizational environmentHow do companies create a Top-100 environment?

What should companies know about trust?

Trust is earned Trust is fragile Trust needs to be nurturedWhat should companies know about trust?

Trust is earned Trust is fragile Trust needs to be nurtured

How can health benefits contribute to build trust?How can health benefits contribute to build trust?They safeguard employees well-beingThey create engagementThey are valuable for the employee, for the company and for the community

They safeguard employees well-beingThey create engagementThey are valuable for the employee, for the company and for the community

What is the role of HR in a business made of people?What is the role of HR in a business made of people? Provide strategic inputAssist the organizations line managersPromote organizational culture

Provide strategic inputAssist the organizations line managersPromote organizational culture

Financial HistoryFinancial HistoryAnnual SalesCompound Annual Growth Rates

1995 1996 1997 1998 2000 2001 2002 2003 2004 2005 2006 Q107 Q207 Q307

ComparisonComparison

Five ImportantLessons

5 Lessons5 Lessons Trust is the foundation of performance Trust is fragile Communicate often in ways that support core values Involve employees in decisions that affect them Survey employees regularly about how leaders behavior supports the companys mission and values