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STRATEGIC ALLIANCE PROGRAM OVERVIEWSTRATEGIC ALLIANCE PROGRAM OVERVIEW

Produced by:

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Vision

XTERRA is committed to becoming the leading lifestyle and adventuresports brand in the world.

Embodying the phrase “Live More,”XTERRA inspires amateur andprofessional athletes to compete in diverse, spectacular, andchallenging natural environments and introduces their constituents toinformation, resources, and brands that help them to lead the activelifestyles they desire.

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XTERRA the Brand

XTERRA is a:

•Global off-road triathlon series

•Award winning adventure television

•Forum for inspiration and education

•Dedicated community of active lifestyle enthusiasts

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Demographic Reach

The XTERRA audience is a highly desirable international communityof affluent, socially conscious, confident, and motivated individuals.

•Average age is 32 years old

•70% of participants are men

•84% hold a college degree

•67% have annual incomes exceeding $75,000

Research suggests that the XTERRA community as a whole respondsto companies engaged in meaningful way in promoting an activelifestyle. They tend to be trendsetters who are inspired by their peers.

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Continued Growth

XTERRA is the world’s fastest growing multi-sport event. In the pastyear alone, XTERRA has:

•Involved 25,000 athletes

•Received 2.5 million website page views

•Reached more than 40 million TV viewers

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XTERRA Components

XTERRA has developed a structured brand and one of the mostrecognizable names in the active lifestyle industry.

The XTERRA event structure is easily and effectively customized toreflect the business objectives of major strategic partners.

XTERRA events are well-known as professional, highly organized,challenging events that can be duplicated around the globe.

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Events

XTERRA is the only international off-road triathlon series in the world.It stands alone in producing world class global, active lifestyle events.

•Global Tour

•World Championship

•USA Championship (plus 16 other countries)

•Regional Championships

•XTERRA Points Series

•XTERRA Scramble Series

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Championships

Competitors from across the United States compete for a chance atthe U.S. Championship title:

West: Vail Lake, California (May)

East: Richmond, Virginia (June)

Midwest: Milwaukee, Wisconsin (August)

Mountain: Ogden, Utah (August)

Southeast: Birmingham, Alabama (June)

The U.S.A. Championship take place in late September/early Octoberin Lake Tahoe, Nevada.

Five hundred of the world’s greatest triathlon athletes compete onone of the most difficult triathlon courses in the world on the island ofMaui at the XTERRA World Championships.

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XTERRA Points Series

More than 50 events are produced each year between April andOctober providing participants the opportunity to qualify for theNational Championship. Each year more than 5,000 athletes in theU.S. participate in XTERRA Points Series triathlons.

Partner positioning extends to Points Series events through on-siteactivation, marketing, and media coverage.

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XTERRA Scramble Series

More than 30 locales nationwide host 5K and 10K off-road amateurraces attracting thousands of participants each year.

These events help to expand the XTERRA community and extend thereach of corporate partners to the runners and future generation ofXTERRA participants. The XTERRA Scramble Series is beingdeveloped as a related, but stand-alone sponsorship platform.

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Event Activities

XTERRA Championship events are a festival like environment wherethe entire family is engaged and entertained.

•XTERRA Village showcases relevant gear and has food vending.

•XTERRA University is a forum whereprofessional athletes share performanceenhancing tips and strategies forcompetition.

•Awards and parties allow sponsors the opportunity to interact directlywith the XTERRA constituents.

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•Athlete recovery areas mark theculmination of the race and provideathletes with necessary tools forrecharging their bodies.

•XTERRA Scramble 5K and 10K trailruns appeal to runners of all skilllevels.

•Children’s physical activity areas andrace introduces fitness to even youngkids.

Event Activities - continued

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Television

XTERRA’s growth is due in part to its extensive television offering.Partners will receive spots in syndicated and made-for-TV programs aswell as have the opportunity to be integrated in meaningful ways.

•More than 40 million TV viewers annually.

•XTERRA TV has garnered 26 Telly Awards and 5 Emmys.

Telly Award Emmy Awards

•Syndicated shows air year round and reach 65% of U.S. householdsplus resort distribution.

•Annual 60-minute CBS Sports Spectacular World Championshipshow on Super Bowl Sunday.

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XTERRAPlanet.com

With a focus on expanding the community to cultivate casual athletesinto XTERRA participants, the site is increasingly becoming adestination for information on how to achieve and live this lifestyle.

•2.5 million page views per year

•15,000 on-line newsletter subscriptions

•Live race reports

•Custom content areas.

The website and newsletter provide anopportunity for partners to connect withthe XTERRA community year round.

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Corporate Partnership Opportunities

For the first time in 10 years, title sponsorship of the entire suite of XTERRAevent, TV and marketing programs is available. We also offer positions attwo other levels.

The three corporate partnership levels are:

Title: One company will be integrated into the event name, garneringsubstantial exposure through XTERRA’s various TV programs and nationalseries of events. Global extensions are also available.

Presenting: Two or three companies (depending on level of investment byeach) will be deeply integrated into all aspects of XTERRA events and TV.

Supporting: Category exclusivity and a customized benefits package will beprovided to select companies partnering with XTERRA at this level.

Additional details on each level can be provided via proposal following adiscussion with an XTERRA corporate partner representative.

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Corporate Partnership Highlights

A customized relationship can be created to connect your company in ameaningful manner. Possible benefits include:

•Clear ownership of unique event element (recovery area, kids zone,transitions).

•Event integration nationally or globally.

•Extensive national television exposure with creative sponsor integration.

•National grass root activation opportunities in over 50 U.S. markets.

•Turnkey promotional and event production support.

•Significant emotional connections to the adventure sport audience.

•Totally customizable platform fortitle and presenting partners.

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Customized Benefits

Major partners will have the opportunity to develop customizedextensions that my include:

•Pass through rights to complementary categories•Broad category definitions and projection•TV program naming and product placement•Community social cause extensions•B2B opportunities with other XTERRA partners•On-site and on-line product sales

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XTERRA Community ProgramsXTERRA community programs are also available for corporate partnertie-ins. These include:

XTERRA Foundation –Involvement with XTERRA and its Foundationpositions companies as being positive change agents with regard tochildhood wellness. The foundation has impacted more than 20communities in North America providing youth with tools for long-termsuccess in all areas of their lives.

XTERRA Fitness and Training Program –Currently being developed,these fitness programs will provide XTERRA partners with a uniqueopportunity to connect to youth at the schools in their communities,allowing for meaningful brand relationships to be developed.

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Future Opportunities

Corporate Challenge –Defined and produced as a fund raising tool forXTERRA social actions (fitness programs), corporate executives willcompete against one another while attracting media attention andgenerating revenue for youth initiatives.

XTERRAMobile –A fullycustomized vehicle will travel tomass participatory events topromote healthy living and theXTERRA culture. The vehiclecan be tracked nationally throughmedia and on-line support andmarket national XTERRA eventsand TV programming.

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A Rare Opportunity

One company is going to become the title sponsor of one of the mostvaluable platform in adventure sports. We cannot wait to begincollaborating with that new partner to take XTERRA to the next level ofprominence –together.

We will also strongly support our presenting and supporting partners,with customized benefits packages and turnkey production services.

2007 signals a new era in XTERRA and off road triathlons. We hopeyour company decides to join us as we all seek to “Live More”.

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A Customized Platform…Get Involved

Benefit packages are designed to meet your company’s objectives andlevel of involvement.

Contact us for more information about how XTERRA can serve you.

Kevin Bartram 415.883.8777 kevin@sponsorshipstrategies.com

Meghan Connolly 415.382.4301 meghan@sponsorshipstrategies.com