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Transcript of 06 Netiq u Cloud
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Cloud Computing
Erin QuillSME
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2011 NetIQ Corporation. All rights reserved.2
Situational Fluency
Successful conversations with existing and potentialcustomers are founded on your ability to showunderstanding of the world they live in, the
business issues they face, and the ability to speaktheir language. This enablement session focuses on
how to ensure your conversations on Cloud Computingare credible.
15% of Business Leaders indicate that conversationsthey have with sales reps are of value to them.
Our goal is to enable Customer-centric conversations,conversations focused ontheirissues and priorities
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What is the Cloud?
3
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2012 NetIQ Corporation. All rights reserved.4
Cloud Description
Cloud Computing is: On-demand access to a shared pool
of computing resources or services thatcan be rapidly provisioned and released
Characteristics of Cloud Computing: On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured resource usage
(seehttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf)
http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf -
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Cloud Computing Types
Private Hybrid Public
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2011 NetIQ Corporation. All rights reserved.6
Cloud Computing Examples
Software as a Service (SaaS) Salesforce.com
Google Apps (Gmail, Google Docs, etc.)
Platform as a Service (PaaS)
Microsoft Azure Force.com
Infrastructure as a Service (IaaS) Amazon EC2, S3
Rackspace VMware (vCloud Express or private clouds with vSphere)
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Why is the Cloud a Big Deal?
7
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Why compute in the Cloud?
Challenges with traditional IT: Difficult to provision just the right
amount of computing resources
IT takes too long to provision resources
Lack of transparency into costs of IT services
Cost prohibitive access to IT services
Benefits of Cloud Computing:
Elasticity (scalability up and down)
Pay only for what you use, and know the total cost up-front Provider takes care of infrastructure and application management
Access information and services from multiple devices orplatforms, anywhere (as long as Internet is available)
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A conversation before Cloud Computing
BusinessExecutive
ITManager
We need faster
rollout of servicesThatll cost you
How much?I cant say
Isnt there unused
capacity on systemswe paid for?
Possibly, but itsall part of a virtualpool of servers
Id rather pay byuser
Not goingto happen
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A conversation after Cloud Computing
BusinessExecutive
CloudProvider
We need faster
rollout of servicesIs next week bad?
How much?$50/user/month
What if I have to
expand or shrink theuser base
No problem
I love youNot goingto happen
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Base: 1,900 to 2,438 software decision-makers
2009
(Actual)
2010
(Actual)
2011
(Actual)
2012
(Planning to
implement in the next
12 months)
2013+
(Planning to
implement in a year or
more)IaaS 9% 14% 17% 29% 41%
PaaS 5% 8% 11% 19% 32%
SaaS 21% 25% 30% 45% 60%
0%
10%
20%
30%
40%
50%
60%
By the end of 2012, 45% of all companieswill be using SaaS (60% in 2013!).
SaaS
IaaS
PaaS
Cloud adoption accelerates in 2012What are your firms plans to adopt the following software technologies?
(Respondents who selected implementing, not expanding, expanding/upgrading implementation,planning to implement in the next 12 months, or planning to implement in a year or more)
Source: Forrester Forrsights Software Survey, Q4 2009, 2010, 2011
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Base: 910 software decision-makers in North America and Europe
Using your best estimate, how many different software-as-a-service (SaaS)...?
2.1
2.6
2.8
4.5
8.4
10.8
3.3
4.5
4.7
7.2
18.2
18.0
Small Business
Small-Medium Business
Medium Business
Small Enterprise
Medium Enterprise
Large Enterprise
is your firm likely to use 12 months from now does your firm use today
Source: Forrsights Software Survey, Q4 2011, mean for each businesssize presented here
Most aggressive users of SaaS are enterprises
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Control Flexibility
IT wants control, business wants flexibilityThe cloud is disrupting the balance of power
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Left to IT leaders, apps would stay in-house
Today (avg.)Four years from
now (avg.)
On physical servers not virtualized operated in our datacenters 50.1% 23.6%
On relatively static virtual servers in our data centers 31.4% 32.3%
On a dynamic private cloud pool of virtual servers in ourdata centers 8.4% 25.9%
Hosted private cloud IaaS, where our virtual servers areisolated from other customers 1.4% 5.9%
Public cloud IaaS, where virtual servers are on serversshared with other customers 0.8% 2.5%
Traditional hosting offering, virtual or physical, that is notcloud IaaS 4.3% 4.8%
Outsourced service provider 3.6% 5.1%
Today, what percentage of your firms total x86 server OS instances are in each of the following categories?In four years, what percentage of your firms total x86 server OS instances will be in each of the following categories?
Base: 247 technology decision-makers at North American enterprises (5000+ employees) using x86 servers
Source: Forrsights Hardware Survey, Q3 2011
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Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization
Source: Forrsights Hardware Survey, Q3 2011
What are your firms plans to implement the following server virtualization management
capabilities?
4%
5%
8%
10%
21%
27%
37%
2%
3%
6%
8%
14%
23%
24%
8%
12%
11%
12%
10%
13%
10%
Chargeback to business user based on actual virtualmachine usage in a period
Self-service portal for end users such as developersto deploy, manage, and remove virtual machines
Policy-based automation of virtual machine allocationfor routine adjustments, without human review
Resource tracking of virtual machine usage byaccount to track which users drive usage
Booting all virtual machines from networked storage
Use live migration of virtual machines as a standard
practice
Implement a "virtual first" policy for new serverdeployments
Expanding/ upgrading implementation Implemented, not expanding
Planning to implement in the next 12 months
Cloud
requirements
Few Firms Are Ready To Operate A Private Cloud
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We have no formal [cloud]
strategy/approachWe see unsanctioned [cloud]
buying by business outside ITWe are executing on a formal
[cloud] migration plan
Base: 1,031 IT services decision-makers
8%
14%
2011 2012
17%
9%
2011 2012
44%
24%
2011 2012
45% 75% 47%
IT wants to take charge of procurement of cloudservices IT as a Service Broker
Source: Forrsights Software Survey, Q3 2011
Today, which of the following describes your firms strategy/approach around the use of
software-, infrastructure-, or business-process-as-a-service offerings?
By the end of 2012,which of the following will describe your firms strategy/approach aroundthe use of public software-, infrastructure-, or business-process-as-a-service offerings?
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so why are they struggling toimplement?
1
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Data Protection Concerns
Top cloud providers are typically conscientious atsecuring servers and networks
Companies want to protect information, not servers
Public cloud services are available anywhere, anddata is outside the firewall broadening access
Lack of access to log data prevents visibility intoattacks
The infamous Twitter Hack was made possible byuse of Google Apps
(refhttp://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1)
http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1 -
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Regulatory Violations
National data privacy laws in Europe require customerdata reside in country of origin
For example, a U.S.-based Cloud Service Providerthat controls data in Germany must comply withGerman data protection laws, European Union dataprotection and notification statutes, and USA Patriot
Act requirements
(refhttp://www.journalofaccountancy.com/News/20125922.htm)
http://www.journalofaccountancy.com/News/20125922.htmhttp://www.journalofaccountancy.com/News/20125922.htm -
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Google Docs September DisasterThere came a day when Google Docs sufferedapproximately an hour outage due to which work interms of daily tasks came to a standstill.This proved to be a major setback for Managed CloudProvider in terms of monetary losses company sufferedas well as their reputation in the market.
Google DocsAgain!Yet another cloud outage erupted with a bang whenGoogle Docs collapsed in the Google HQ.
Bad Weather Conditions can Result in CloudDisasterIn the month of August that both Microsoft and
Amazons cloud data centers had blown off by athunder lighting strike. Both the cloud servers collapsedbecause of it, which led big and small organizations tosuffer hugely. Companies not only suffered monetarylosses, but also had hard time in recovering.
Amazon Elastic Cloud Compute OutageYet another cloud disaster occurred when Amazon EC2or Elastic Cloud Compute hit the East coast of the US
making big time players like the Reddit, Hootsuite,Quora and Sqaurefoot suffer tremendously. To addmore to its numbers, approximately 170 SMBs alsosuffered a major setback as they found it extremelytough to run their businesses during an 8 hourdowntime that Amazon EC2 cloud showed to them.
Source: http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.html
DowntimeAre You Prepared?
Microsofts Office 365 Cloud DisasterRecently, in the month of August and September,Microsoft launched its Office 365 cloud productivitysuite, but just few months after its launch media brokethe news of its collapse that shattered hopes ofMicrosoft applications users. The company alsoexperienced a global outage with DNS servers failing
(refhttp://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/)
http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.html -
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Access Control
SaaS services can have inconsistent and non-compliant processes for controlling account access
For example, if an employee leaves, who checks toensure their account is not left enabled for weeks,
allowing access to sensitive information that can bemisused?
Single-sign-on is sometimes used to get around thisproblem, but often passwords are sent to the cloud
provider instead of a token, meaning that a maliciousactor who has access to the cloud providers data nowhas access to this users services in all othercorporate accounts as well
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Cost Containment
38% of companies using or evaluating the cloud(IaaS) are concerned about runaway costs if a servicescales up unintentionally, by error or mismanagement
(refInformation WeekCloud ROI Survey, Nov 2011)
Costs can also rise if the flexibility of cloudencourages faster service rollout, particularly forincreased headcount to support
(refhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921)
http://reports.informationweek.com/abstract/5/8895/Cloud-Computing/does-the-cloud-pay-off*.htmlhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://reports.informationweek.com/abstract/5/8895/Cloud-Computing/does-the-cloud-pay-off*.html -
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Silos Multiply
Organizations that use cloud computing typicallycreate new items that become silos of data, services,and processes that are difficult to integrate into on-premise systems
(refhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921)
http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921 -
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Compounding Problems
IT is dealing with the old and new Legacy systemsmust be maintained, cloud applications must becontained, all without additional resources
Accounting for cloud spend Are we tracking all ofour cloud purchases? Do we need all of our seats? Allof our cloud computing capacity?
Duplication of efforts With multiple business units
making cloud purchases, there are overlappingproviders
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Why You Need to Understand theTopic of Cloud
Cloud is a disruptive technology to the way IT servicesare being delivered
IT is losing control of their traditional monopoly
By next year, 60% of all companies will be using cloud services
The rush to cloud is compromising security, availability and canhave hidden costs
Your customers are struggling with how to addresscloud computing help them and become a trusted
advisor
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Who to talk to
2
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Market Segmentation by Size
The topic of Cloud is relevant to all industry verticals inevery size company. But benefits may vary:
Large Enterprise and Federal: the top benefit is agility - theability to more rapidly provision new IT services than ispossible with traditional internal IT processes
Mid-Market: the top benefit is efficiency - improved assetutilization due to the elastic nature of cloud computing
SMB: the top benefit is innovation - the ability to use ITservices internally and provide them to customers that would
otherwise be out of reach
Ask your customer if they agree with these assertions a healthy debate could uncover opportunity
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Market Segmentation by Vertical:Federal Government
The cloud computing model can significantly help agenciesgrappling with the need to provide highly reliable, innovative servicesquickly despite resource constraints Vivek Kundra, U.S. CIO
An estimated $20 billion of the Federal Governments $80 billion inIT spending is a potential target for migration to cloud solutions
Case Study: The Defense Information Systems Agency (DISA) supports US and coalition
fighting forces.
To better meet their needs, DISA decided to deploy its own IaaS solution calledRapid Access Computing Environment (RACE)
Using traditional infrastructure, provisioning a dedicated server environmentrequired 3 to 6 weeks. With RACE, the time required to provision functional servicespace for users is now 24 hours.
For more details and case studies, see: http://www.cio.gov/documents/federal-cloud-computing-strategy.pdf
http://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdf -
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Market Segmentation by Vertical:Healthcare
Cloud computing is an ideal solution for an industry thatprefers targeted services rather than big investments insunk costs for internal IT, but privacy issues remain.
Case Study:
Cook Childrens Healthcare System in Fort Worth, Texas ispursuing cloud-based electronic health records
The difference is theres no significant upfront investment withcloud. What I like about CareCloud is if theyre not working for
you, you can move on; you dont have a huge sunken cost, saysRyan Champlin, VP of Operations. The question is: who isgoing to produce better health for a given dollar? I bet my moneyits cloud.
http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/
http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/ -
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Market Segmentation by Vertical:Financial
Some resistance to the cloud due to risks, but thebenefits can be had with private, hybrid and communityclouds, and banks like ING and Deutsche Bank arebuilding these
Case Study: ING Banks project involves building a large hybrid cloud that
combines features of public clouds and private data centers, oneit will open to other banks to use. The hybrid or shared ITinfrastructure will achieve the variable costs, scalability,
flexibility, and on-demand availability offered by public cloudcomputing in a way that addresses the security, compliance andperformance requirements banks adhere to in their internalclouds.
http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/
http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/ -
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Market Segmentation by Vertical:Retail
Time to market and scalability (up and down) are criticalconcerns of companies selling to finicky consumers. Theinherent elasticity and agility of cloud computing iscompelling.
Case Study: WalMart selected SuccessFactors (an SAP company) for a 2.1M
seat SaaS HR Management platform
Drivers for selection included the scalability to deliver across
multiple geographies for large numbers of customers and theshortened timeframe for implementation vs. traditional IT
http://www.informationweek.com/news/global-cio/interviews/224700586
http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586 -
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Market Segmentation by Vertical:Manufacturing
This industry has applied information technology tosupply chain management a benefit of cloudcomputing is the opportunity to expand communicationbetween sales, suppliers and operations
Case Study:
Andersen Windows and Doors needed to populate SalesforceCRM with customer master data (Customer Care) as well assupplemental data from 4 other sources (Oracle, SQL Server,Flat File)
Used a cloud service from Informatica to integrate the data Now has external customer reporting from Salesforce and back
office systems available in the corporate Data Warehouse forone view across sales, operations and suppliers
http://www.informaticacloud.com/customers/106-andersen-windows.html
http://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.html -
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Market Segmentation by Vertical:Service Providers
Most service providers are joining the cloud computinggold rush. They are well-positioned for this role, but likeinternal IT organizations, are threatened by cloudproviders competing for their business. So not only do
they have advantages, but they must adapt to stayrelevant.
Case Study:
NetIQ AppManager customer Terremark leveraged its market
leadership in IaaS offerings to acquisition by Verizon Business,itself an MSP customer of NetIQ AppManager
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Business DiscoveryStarting the Conversation
3
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Conversation Starters
What sort of cloud initiatives do you have this year?
Whats your primary driver for using cloud services?
What is driving your choice in using a private cloud? (if applicable)
How would you measure the success of your cloud initiative(s)?
Whats preventing you from achieving that success?
What risks have you had to consider when moving services to thecloud?
How are you provisioning/deprovisioning access to the cloud?
Does that apply to partners and customers?
Are users going to the cloud outside of your control?
How are you tracking compliance of access?
Do you know if your data in the cloud is secure?
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Conversation Grabbers
Shadow IT the cloud services that the businessbuys directly, typically from SaaS providers, withoutany knowledge or involvement from IT
Living with a false sense of security the
presumption, usually of PaaS or IaaS providers, thatmore services for disaster recovery, security andcompliance are being provided than actually are
IT as a service broker the concept that IT can act
as a fulfillment house for services, whether providedby the IT organization or externally by cloud providers,for the purpose of ensuring security, compliance andservice levels
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ITOM-Related Cloud Problems
3
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Shadow IT
The cloud services that the business buys
directly, without knowledge or involvementfrom the IT organization
Circumvents the controls that minimize risks ofoutages and cost overruns
IT organizations can see this trend as both a threatand an opportunity to create competitive offerings withprivate clouds
Private clouds are more than virtualization -automation is needed for self-service provisioning,DR, securing, maintaining and billing for usage
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Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud
NetIQ Cloud Manager Self-service provisioning of
VMs and workloads
Standardize serviceofferings and SLAs
Manage capacity
Chargeback based onusage and service levels
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Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud
Backup tovirtual machines
Incrementalreplication
PlateSpin Protect:Disaster Recovery solution for all server workloads.
Easy to testOne-click
failover
Virtualservers
Virtualhosts
Physicalservers Workload decoupled
from hardware
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Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud
NetIQ Sentinel Security Information and
Event Management
Log Management
NetIQ SecureConfiguration Manager
Configuration assessmentand compliance reporting
NetIQ Change Guardian Real-time change
monitoring for criticalinformation
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Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud
NetIQ AppManagerAuto-detect and deploy
monitoring for VirtualMachines & workloads inyour private cloud
NetIQ Operations Center
Understand theperformance of services,regardless of where they
are hosted
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Downtime
Significant outages of popular cloudservices continue to make headlines
Organizations must be able toobjectively measure the performance
of public-cloud services Hold cloud service providers accountable
for service levels
Ensure users can perform their jobs
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Downtime Solution ComponentObjectively Measure and Report Against Service Levels
NetIQ AppManagerActively performs user
transactions at regularintervals, collects data andescalates events
NetIQ Operations Center
Create dashboards ofservice performanceachievement so that
remediation can bepursued
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Creating Competitive Cloud Services
Most service providers arejoining the cloud computing goldrush. They are well-positionedfor this role, but like internal ITorganizations, are threatened by
cloud providers competing fortheir business. They must adaptto stay relevant.
Service providers looking toevolve into Cloud service
providers must understand theexpectations from cloudbuyers for a fully-automatedexperience.
C ti C titi Cl d S i
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Creating Competitive Cloud ServicesA powerful set of tools for service providers to get servicesdeployed quickly
NetIQ Cloud Manager Offer customers mobile-enabled
self-service provisioning andmanagement
NetIQ Access Manager
Offer Access as a Service
NetIQ Aegis
Automate simple or complex
processes by integratingmultiple tools
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ITOM-Related Cloud Problems
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Compliance in the Cloud
Organizations lack controls and cannot effectivelycertify and report on cloud services, let alone whohas access, to meet compliance standards
Security teams need a way to integrate themanagement of access and compliance reportingacross multiple cloud and traditional environments
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Compliance in the Cloud SolutionsIntegrated Access Management and Compliance Reporting
NetIQ Access Manager Extends identity
management to includeSaaS offerings likeSalesForce.com, Google
Apps or Office365Allows the organization to
control the provisioningprocess, certify access andreport on system activity
SaaS
IT Department
Single sign-on andstrong authentication
Automated process
Full reporting
Corporate credentialssecured
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Compliance in the Cloud - SolutionsIntegrated Access Management and Compliance Reporting
NetIQ SecureConfiguration Manager
Report on servers inprivate clouds and in
traditional environments Maintain compliance
continuously through anautomated process thatproduces audit efficiencies
C t lli A t Cl d
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Controlling Access to CloudServices and Data
Since most cloud services are provided as a subscription,there is a tendency to allow users to sign up directly,rather through IT controls
Lack of visibility and control of data may putorganizations at risk of regulatory violations and dataloss
If user management is not done properly, organizationsmay encounter large unanticipated fees and true-ups
Controlling Access to Cloud Services
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Controlling Access to Cloud Servicesand Data - SolutionsReduce the Risk of Data Loss and Unexpected Costs
NetIQ Sentinel Integrated SIEM to identify
Cloud services accessedfrom the network, affordinggreater control and faster
response to an attack
NetIQ SecureConfiguration Manager
Helps ensure consistent
policies are enforcedacross traditional, privatecloud and IaaSenvironments
Controlling Access to Cloud Services
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Co t o g ccess to C oud Se cesand Data - SolutionsReduce the Risk of Data Loss and Unexpected Costs
NetIQ Access Manager Extends identity
management to includeSaaS offerings likeSalesForce.com, Google
Apps or Office365Allows the organization to
control the provisioningprocess, certify access andreport on system activity
SaaS
IT Department
Single sign-on andstrong authentication
Automated process
Full reporting
Corporate credentialssecured
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Increased Risk in Mixed Environments
Most IT organizations aresupporting both traditional andcloud-based services, with hybridpublic/private configurations
Mixing high and low value virtualmachines on the same hardwareintroduces risk that a breach toone can cascade to others
Users commonly use the same credentials for their
cloud hosted applications as they do for their internallyhosted applications, increasing the risk of a breach
Increased Risk in Mixed Environments
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- SolutionsReduce the Risk of Cascading Security Breaches
NetIQ SecureConfiguration Manager
Automatically identifysystems in the private
cloud that are poorlyconfigured and vulnerableto attack
Increased Risk in Mixed Environments
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- SolutionsReduce the Risk of Cascading Security Breaches
NetIQ Access Manager
Extends identitymanagement to includeSaaS offerings likeSalesForce.com, Google
Apps or Office365 Extend single sign-on
experience to cloud hostedapplications, makingaccess more convenient for
users and eliminating theneed for users to savepasswords in anunprotected format
SaaS
IT Department
Single sign-on andstrong authentication
Automated process
Full reporting
Corporate credentialssecured
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Summary
Why You Should Care
5
Why You Need to Understand the
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Why You Need to Understand theTopic of Cloud
Cloud is a disruptive technology to the way IT servicesare being delivered
Business and government organizations of all sizes andverticals are adopting cloud computing, although for multiplereasons
Leverage grabbers such as Shadow IT Living with a falsesense of security and IT as a service broker to engage inconversations
Your customers are struggling with how to address
cloud computing help them and become a trustedadvisor
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Thank you.
Questions?
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This document could include technical inaccuracies or typographical errors. Changes areperiodically made to the information herein. These changes may be incorporated in neweditions of this document. NetIQ Corporation may make improvements in or changes to thesoftware described in this document at any time.
Copyright 2012 NetIQ Corporation. All rights reserved.
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