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    Cloud Computing

    Erin QuillSME

    [email protected]

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    2011 NetIQ Corporation. All rights reserved.2

    Situational Fluency

    Successful conversations with existing and potentialcustomers are founded on your ability to showunderstanding of the world they live in, the

    business issues they face, and the ability to speaktheir language. This enablement session focuses on

    how to ensure your conversations on Cloud Computingare credible.

    15% of Business Leaders indicate that conversationsthey have with sales reps are of value to them.

    Our goal is to enable Customer-centric conversations,conversations focused ontheirissues and priorities

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    What is the Cloud?

    3

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    Cloud Description

    Cloud Computing is: On-demand access to a shared pool

    of computing resources or services thatcan be rapidly provisioned and released

    Characteristics of Cloud Computing: On-demand self-service

    Broad network access

    Resource pooling

    Rapid elasticity

    Measured resource usage

    (seehttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf)

    http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdfhttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
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    Cloud Computing Types

    Private Hybrid Public

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    Cloud Computing Examples

    Software as a Service (SaaS) Salesforce.com

    Google Apps (Gmail, Google Docs, etc.)

    Platform as a Service (PaaS)

    Microsoft Azure Force.com

    Infrastructure as a Service (IaaS) Amazon EC2, S3

    Rackspace VMware (vCloud Express or private clouds with vSphere)

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    Why is the Cloud a Big Deal?

    7

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    Why compute in the Cloud?

    Challenges with traditional IT: Difficult to provision just the right

    amount of computing resources

    IT takes too long to provision resources

    Lack of transparency into costs of IT services

    Cost prohibitive access to IT services

    Benefits of Cloud Computing:

    Elasticity (scalability up and down)

    Pay only for what you use, and know the total cost up-front Provider takes care of infrastructure and application management

    Access information and services from multiple devices orplatforms, anywhere (as long as Internet is available)

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    A conversation before Cloud Computing

    BusinessExecutive

    ITManager

    We need faster

    rollout of servicesThatll cost you

    How much?I cant say

    Isnt there unused

    capacity on systemswe paid for?

    Possibly, but itsall part of a virtualpool of servers

    Id rather pay byuser

    Not goingto happen

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    A conversation after Cloud Computing

    BusinessExecutive

    CloudProvider

    We need faster

    rollout of servicesIs next week bad?

    How much?$50/user/month

    What if I have to

    expand or shrink theuser base

    No problem

    I love youNot goingto happen

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    Base: 1,900 to 2,438 software decision-makers

    2009

    (Actual)

    2010

    (Actual)

    2011

    (Actual)

    2012

    (Planning to

    implement in the next

    12 months)

    2013+

    (Planning to

    implement in a year or

    more)IaaS 9% 14% 17% 29% 41%

    PaaS 5% 8% 11% 19% 32%

    SaaS 21% 25% 30% 45% 60%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    By the end of 2012, 45% of all companieswill be using SaaS (60% in 2013!).

    SaaS

    IaaS

    PaaS

    Cloud adoption accelerates in 2012What are your firms plans to adopt the following software technologies?

    (Respondents who selected implementing, not expanding, expanding/upgrading implementation,planning to implement in the next 12 months, or planning to implement in a year or more)

    Source: Forrester Forrsights Software Survey, Q4 2009, 2010, 2011

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    Base: 910 software decision-makers in North America and Europe

    Using your best estimate, how many different software-as-a-service (SaaS)...?

    2.1

    2.6

    2.8

    4.5

    8.4

    10.8

    3.3

    4.5

    4.7

    7.2

    18.2

    18.0

    Small Business

    Small-Medium Business

    Medium Business

    Small Enterprise

    Medium Enterprise

    Large Enterprise

    is your firm likely to use 12 months from now does your firm use today

    Source: Forrsights Software Survey, Q4 2011, mean for each businesssize presented here

    Most aggressive users of SaaS are enterprises

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    Control Flexibility

    IT wants control, business wants flexibilityThe cloud is disrupting the balance of power

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    Left to IT leaders, apps would stay in-house

    Today (avg.)Four years from

    now (avg.)

    On physical servers not virtualized operated in our datacenters 50.1% 23.6%

    On relatively static virtual servers in our data centers 31.4% 32.3%

    On a dynamic private cloud pool of virtual servers in ourdata centers 8.4% 25.9%

    Hosted private cloud IaaS, where our virtual servers areisolated from other customers 1.4% 5.9%

    Public cloud IaaS, where virtual servers are on serversshared with other customers 0.8% 2.5%

    Traditional hosting offering, virtual or physical, that is notcloud IaaS 4.3% 4.8%

    Outsourced service provider 3.6% 5.1%

    Today, what percentage of your firms total x86 server OS instances are in each of the following categories?In four years, what percentage of your firms total x86 server OS instances will be in each of the following categories?

    Base: 247 technology decision-makers at North American enterprises (5000+ employees) using x86 servers

    Source: Forrsights Hardware Survey, Q3 2011

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    Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization

    Source: Forrsights Hardware Survey, Q3 2011

    What are your firms plans to implement the following server virtualization management

    capabilities?

    4%

    5%

    8%

    10%

    21%

    27%

    37%

    2%

    3%

    6%

    8%

    14%

    23%

    24%

    8%

    12%

    11%

    12%

    10%

    13%

    10%

    Chargeback to business user based on actual virtualmachine usage in a period

    Self-service portal for end users such as developersto deploy, manage, and remove virtual machines

    Policy-based automation of virtual machine allocationfor routine adjustments, without human review

    Resource tracking of virtual machine usage byaccount to track which users drive usage

    Booting all virtual machines from networked storage

    Use live migration of virtual machines as a standard

    practice

    Implement a "virtual first" policy for new serverdeployments

    Expanding/ upgrading implementation Implemented, not expanding

    Planning to implement in the next 12 months

    Cloud

    requirements

    Few Firms Are Ready To Operate A Private Cloud

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    We have no formal [cloud]

    strategy/approachWe see unsanctioned [cloud]

    buying by business outside ITWe are executing on a formal

    [cloud] migration plan

    Base: 1,031 IT services decision-makers

    8%

    14%

    2011 2012

    17%

    9%

    2011 2012

    44%

    24%

    2011 2012

    45% 75% 47%

    IT wants to take charge of procurement of cloudservices IT as a Service Broker

    Source: Forrsights Software Survey, Q3 2011

    Today, which of the following describes your firms strategy/approach around the use of

    software-, infrastructure-, or business-process-as-a-service offerings?

    By the end of 2012,which of the following will describe your firms strategy/approach aroundthe use of public software-, infrastructure-, or business-process-as-a-service offerings?

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    so why are they struggling toimplement?

    1

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    Data Protection Concerns

    Top cloud providers are typically conscientious atsecuring servers and networks

    Companies want to protect information, not servers

    Public cloud services are available anywhere, anddata is outside the firewall broadening access

    Lack of access to log data prevents visibility intoattacks

    The infamous Twitter Hack was made possible byuse of Google Apps

    (refhttp://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1)

    http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1http://www.csoonline.com/article/500344/winkler-the-real-problems-with-cloud-computing?page=1
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    Regulatory Violations

    National data privacy laws in Europe require customerdata reside in country of origin

    For example, a U.S.-based Cloud Service Providerthat controls data in Germany must comply withGerman data protection laws, European Union dataprotection and notification statutes, and USA Patriot

    Act requirements

    (refhttp://www.journalofaccountancy.com/News/20125922.htm)

    http://www.journalofaccountancy.com/News/20125922.htmhttp://www.journalofaccountancy.com/News/20125922.htm
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    Google Docs September DisasterThere came a day when Google Docs sufferedapproximately an hour outage due to which work interms of daily tasks came to a standstill.This proved to be a major setback for Managed CloudProvider in terms of monetary losses company sufferedas well as their reputation in the market.

    Google DocsAgain!Yet another cloud outage erupted with a bang whenGoogle Docs collapsed in the Google HQ.

    Bad Weather Conditions can Result in CloudDisasterIn the month of August that both Microsoft and

    Amazons cloud data centers had blown off by athunder lighting strike. Both the cloud servers collapsedbecause of it, which led big and small organizations tosuffer hugely. Companies not only suffered monetarylosses, but also had hard time in recovering.

    Amazon Elastic Cloud Compute OutageYet another cloud disaster occurred when Amazon EC2or Elastic Cloud Compute hit the East coast of the US

    making big time players like the Reddit, Hootsuite,Quora and Sqaurefoot suffer tremendously. To addmore to its numbers, approximately 170 SMBs alsosuffered a major setback as they found it extremelytough to run their businesses during an 8 hourdowntime that Amazon EC2 cloud showed to them.

    Source: http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.html

    DowntimeAre You Prepared?

    Microsofts Office 365 Cloud DisasterRecently, in the month of August and September,Microsoft launched its Office 365 cloud productivitysuite, but just few months after its launch media brokethe news of its collapse that shattered hopes ofMicrosoft applications users. The company alsoexperienced a global outage with DNS servers failing

    (refhttp://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/)

    http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.computerworlduk.com/news/cloud-computing/3364982/cloud-downtime-has-cost-more-than-45-million-since-2007/http://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.htmlhttp://www.prlog.org/11760525-5-serious-cloud-failures-disasters-of-2011.html
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    Access Control

    SaaS services can have inconsistent and non-compliant processes for controlling account access

    For example, if an employee leaves, who checks toensure their account is not left enabled for weeks,

    allowing access to sensitive information that can bemisused?

    Single-sign-on is sometimes used to get around thisproblem, but often passwords are sent to the cloud

    provider instead of a token, meaning that a maliciousactor who has access to the cloud providers data nowhas access to this users services in all othercorporate accounts as well

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    Cost Containment

    38% of companies using or evaluating the cloud(IaaS) are concerned about runaway costs if a servicescales up unintentionally, by error or mismanagement

    (refInformation WeekCloud ROI Survey, Nov 2011)

    Costs can also rise if the flexibility of cloudencourages faster service rollout, particularly forincreased headcount to support

    (refhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921)

    http://reports.informationweek.com/abstract/5/8895/Cloud-Computing/does-the-cloud-pay-off*.htmlhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://reports.informationweek.com/abstract/5/8895/Cloud-Computing/does-the-cloud-pay-off*.html
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    Silos Multiply

    Organizations that use cloud computing typicallycreate new items that become silos of data, services,and processes that are difficult to integrate into on-premise systems

    (refhttp://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921)

    http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921http://www.infoworld.com/d/cloud-computing/3-issues-the-cloud-cant-solve-you-190921
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    Compounding Problems

    IT is dealing with the old and new Legacy systemsmust be maintained, cloud applications must becontained, all without additional resources

    Accounting for cloud spend Are we tracking all ofour cloud purchases? Do we need all of our seats? Allof our cloud computing capacity?

    Duplication of efforts With multiple business units

    making cloud purchases, there are overlappingproviders

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    Why You Need to Understand theTopic of Cloud

    Cloud is a disruptive technology to the way IT servicesare being delivered

    IT is losing control of their traditional monopoly

    By next year, 60% of all companies will be using cloud services

    The rush to cloud is compromising security, availability and canhave hidden costs

    Your customers are struggling with how to addresscloud computing help them and become a trusted

    advisor

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    Who to talk to

    2

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    Market Segmentation by Size

    The topic of Cloud is relevant to all industry verticals inevery size company. But benefits may vary:

    Large Enterprise and Federal: the top benefit is agility - theability to more rapidly provision new IT services than ispossible with traditional internal IT processes

    Mid-Market: the top benefit is efficiency - improved assetutilization due to the elastic nature of cloud computing

    SMB: the top benefit is innovation - the ability to use ITservices internally and provide them to customers that would

    otherwise be out of reach

    Ask your customer if they agree with these assertions a healthy debate could uncover opportunity

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    Market Segmentation by Vertical:Federal Government

    The cloud computing model can significantly help agenciesgrappling with the need to provide highly reliable, innovative servicesquickly despite resource constraints Vivek Kundra, U.S. CIO

    An estimated $20 billion of the Federal Governments $80 billion inIT spending is a potential target for migration to cloud solutions

    Case Study: The Defense Information Systems Agency (DISA) supports US and coalition

    fighting forces.

    To better meet their needs, DISA decided to deploy its own IaaS solution calledRapid Access Computing Environment (RACE)

    Using traditional infrastructure, provisioning a dedicated server environmentrequired 3 to 6 weeks. With RACE, the time required to provision functional servicespace for users is now 24 hours.

    For more details and case studies, see: http://www.cio.gov/documents/federal-cloud-computing-strategy.pdf

    http://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdfhttp://www.cio.gov/documents/federal-cloud-computing-strategy.pdf
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    Market Segmentation by Vertical:Healthcare

    Cloud computing is an ideal solution for an industry thatprefers targeted services rather than big investments insunk costs for internal IT, but privacy issues remain.

    Case Study:

    Cook Childrens Healthcare System in Fort Worth, Texas ispursuing cloud-based electronic health records

    The difference is theres no significant upfront investment withcloud. What I like about CareCloud is if theyre not working for

    you, you can move on; you dont have a huge sunken cost, saysRyan Champlin, VP of Operations. The question is: who isgoing to produce better health for a given dollar? I bet my moneyits cloud.

    http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/

    http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/http://www.forbes.com/sites/zinamoukheiber/2012/06/11/can-cloud-computing-take-on-the-health-care-establishment/
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    Market Segmentation by Vertical:Financial

    Some resistance to the cloud due to risks, but thebenefits can be had with private, hybrid and communityclouds, and banks like ING and Deutsche Bank arebuilding these

    Case Study: ING Banks project involves building a large hybrid cloud that

    combines features of public clouds and private data centers, oneit will open to other banks to use. The hybrid or shared ITinfrastructure will achieve the variable costs, scalability,

    flexibility, and on-demand availability offered by public cloudcomputing in a way that addresses the security, compliance andperformance requirements banks adhere to in their internalclouds.

    http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/

    http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/http://www.cloudave.com/16149/banking-sector-gets-more-comfortable-with-cloud/
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    Market Segmentation by Vertical:Retail

    Time to market and scalability (up and down) are criticalconcerns of companies selling to finicky consumers. Theinherent elasticity and agility of cloud computing iscompelling.

    Case Study: WalMart selected SuccessFactors (an SAP company) for a 2.1M

    seat SaaS HR Management platform

    Drivers for selection included the scalability to deliver across

    multiple geographies for large numbers of customers and theshortened timeframe for implementation vs. traditional IT

    http://www.informationweek.com/news/global-cio/interviews/224700586

    http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586http://www.informationweek.com/news/global-cio/interviews/224700586
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    Market Segmentation by Vertical:Manufacturing

    This industry has applied information technology tosupply chain management a benefit of cloudcomputing is the opportunity to expand communicationbetween sales, suppliers and operations

    Case Study:

    Andersen Windows and Doors needed to populate SalesforceCRM with customer master data (Customer Care) as well assupplemental data from 4 other sources (Oracle, SQL Server,Flat File)

    Used a cloud service from Informatica to integrate the data Now has external customer reporting from Salesforce and back

    office systems available in the corporate Data Warehouse forone view across sales, operations and suppliers

    http://www.informaticacloud.com/customers/106-andersen-windows.html

    http://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.htmlhttp://www.informaticacloud.com/customers/106-andersen-windows.html
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    Market Segmentation by Vertical:Service Providers

    Most service providers are joining the cloud computinggold rush. They are well-positioned for this role, but likeinternal IT organizations, are threatened by cloudproviders competing for their business. So not only do

    they have advantages, but they must adapt to stayrelevant.

    Case Study:

    NetIQ AppManager customer Terremark leveraged its market

    leadership in IaaS offerings to acquisition by Verizon Business,itself an MSP customer of NetIQ AppManager

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    Business DiscoveryStarting the Conversation

    3

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    Conversation Starters

    What sort of cloud initiatives do you have this year?

    Whats your primary driver for using cloud services?

    What is driving your choice in using a private cloud? (if applicable)

    How would you measure the success of your cloud initiative(s)?

    Whats preventing you from achieving that success?

    What risks have you had to consider when moving services to thecloud?

    How are you provisioning/deprovisioning access to the cloud?

    Does that apply to partners and customers?

    Are users going to the cloud outside of your control?

    How are you tracking compliance of access?

    Do you know if your data in the cloud is secure?

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    Conversation Grabbers

    Shadow IT the cloud services that the businessbuys directly, typically from SaaS providers, withoutany knowledge or involvement from IT

    Living with a false sense of security the

    presumption, usually of PaaS or IaaS providers, thatmore services for disaster recovery, security andcompliance are being provided than actually are

    IT as a service broker the concept that IT can act

    as a fulfillment house for services, whether providedby the IT organization or externally by cloud providers,for the purpose of ensuring security, compliance andservice levels

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    ITOM-Related Cloud Problems

    3

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    Shadow IT

    The cloud services that the business buys

    directly, without knowledge or involvementfrom the IT organization

    Circumvents the controls that minimize risks ofoutages and cost overruns

    IT organizations can see this trend as both a threatand an opportunity to create competitive offerings withprivate clouds

    Private clouds are more than virtualization -automation is needed for self-service provisioning,DR, securing, maintaining and billing for usage

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    Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud

    NetIQ Cloud Manager Self-service provisioning of

    VMs and workloads

    Standardize serviceofferings and SLAs

    Manage capacity

    Chargeback based onusage and service levels

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    Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud

    Backup tovirtual machines

    Incrementalreplication

    PlateSpin Protect:Disaster Recovery solution for all server workloads.

    Easy to testOne-click

    failover

    Virtualservers

    Virtualhosts

    Physicalservers Workload decoupled

    from hardware

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    Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud

    NetIQ Sentinel Security Information and

    Event Management

    Log Management

    NetIQ SecureConfiguration Manager

    Configuration assessmentand compliance reporting

    NetIQ Change Guardian Real-time change

    monitoring for criticalinformation

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    Shadow IT Solution ComponentBuilding, Securing and Maintaining a Private Cloud

    NetIQ AppManagerAuto-detect and deploy

    monitoring for VirtualMachines & workloads inyour private cloud

    NetIQ Operations Center

    Understand theperformance of services,regardless of where they

    are hosted

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    Downtime

    Significant outages of popular cloudservices continue to make headlines

    Organizations must be able toobjectively measure the performance

    of public-cloud services Hold cloud service providers accountable

    for service levels

    Ensure users can perform their jobs

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    Downtime Solution ComponentObjectively Measure and Report Against Service Levels

    NetIQ AppManagerActively performs user

    transactions at regularintervals, collects data andescalates events

    NetIQ Operations Center

    Create dashboards ofservice performanceachievement so that

    remediation can bepursued

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    Creating Competitive Cloud Services

    Most service providers arejoining the cloud computing goldrush. They are well-positionedfor this role, but like internal ITorganizations, are threatened by

    cloud providers competing fortheir business. They must adaptto stay relevant.

    Service providers looking toevolve into Cloud service

    providers must understand theexpectations from cloudbuyers for a fully-automatedexperience.

    C ti C titi Cl d S i

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    Creating Competitive Cloud ServicesA powerful set of tools for service providers to get servicesdeployed quickly

    NetIQ Cloud Manager Offer customers mobile-enabled

    self-service provisioning andmanagement

    NetIQ Access Manager

    Offer Access as a Service

    NetIQ Aegis

    Automate simple or complex

    processes by integratingmultiple tools

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    ITOM-Related Cloud Problems

    4

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    Compliance in the Cloud

    Organizations lack controls and cannot effectivelycertify and report on cloud services, let alone whohas access, to meet compliance standards

    Security teams need a way to integrate themanagement of access and compliance reportingacross multiple cloud and traditional environments

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    Compliance in the Cloud SolutionsIntegrated Access Management and Compliance Reporting

    NetIQ Access Manager Extends identity

    management to includeSaaS offerings likeSalesForce.com, Google

    Apps or Office365Allows the organization to

    control the provisioningprocess, certify access andreport on system activity

    SaaS

    IT Department

    Single sign-on andstrong authentication

    Automated process

    Full reporting

    Corporate credentialssecured

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    Compliance in the Cloud - SolutionsIntegrated Access Management and Compliance Reporting

    NetIQ SecureConfiguration Manager

    Report on servers inprivate clouds and in

    traditional environments Maintain compliance

    continuously through anautomated process thatproduces audit efficiencies

    C t lli A t Cl d

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    Controlling Access to CloudServices and Data

    Since most cloud services are provided as a subscription,there is a tendency to allow users to sign up directly,rather through IT controls

    Lack of visibility and control of data may putorganizations at risk of regulatory violations and dataloss

    If user management is not done properly, organizationsmay encounter large unanticipated fees and true-ups

    Controlling Access to Cloud Services

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    Controlling Access to Cloud Servicesand Data - SolutionsReduce the Risk of Data Loss and Unexpected Costs

    NetIQ Sentinel Integrated SIEM to identify

    Cloud services accessedfrom the network, affordinggreater control and faster

    response to an attack

    NetIQ SecureConfiguration Manager

    Helps ensure consistent

    policies are enforcedacross traditional, privatecloud and IaaSenvironments

    Controlling Access to Cloud Services

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    Co t o g ccess to C oud Se cesand Data - SolutionsReduce the Risk of Data Loss and Unexpected Costs

    NetIQ Access Manager Extends identity

    management to includeSaaS offerings likeSalesForce.com, Google

    Apps or Office365Allows the organization to

    control the provisioningprocess, certify access andreport on system activity

    SaaS

    IT Department

    Single sign-on andstrong authentication

    Automated process

    Full reporting

    Corporate credentialssecured

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    Increased Risk in Mixed Environments

    Most IT organizations aresupporting both traditional andcloud-based services, with hybridpublic/private configurations

    Mixing high and low value virtualmachines on the same hardwareintroduces risk that a breach toone can cascade to others

    Users commonly use the same credentials for their

    cloud hosted applications as they do for their internallyhosted applications, increasing the risk of a breach

    Increased Risk in Mixed Environments

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    - SolutionsReduce the Risk of Cascading Security Breaches

    NetIQ SecureConfiguration Manager

    Automatically identifysystems in the private

    cloud that are poorlyconfigured and vulnerableto attack

    Increased Risk in Mixed Environments

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    - SolutionsReduce the Risk of Cascading Security Breaches

    NetIQ Access Manager

    Extends identitymanagement to includeSaaS offerings likeSalesForce.com, Google

    Apps or Office365 Extend single sign-on

    experience to cloud hostedapplications, makingaccess more convenient for

    users and eliminating theneed for users to savepasswords in anunprotected format

    SaaS

    IT Department

    Single sign-on andstrong authentication

    Automated process

    Full reporting

    Corporate credentialssecured

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    Summary

    Why You Should Care

    5

    Why You Need to Understand the

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    Why You Need to Understand theTopic of Cloud

    Cloud is a disruptive technology to the way IT servicesare being delivered

    Business and government organizations of all sizes andverticals are adopting cloud computing, although for multiplereasons

    Leverage grabbers such as Shadow IT Living with a falsesense of security and IT as a service broker to engage inconversations

    Your customers are struggling with how to address

    cloud computing help them and become a trustedadvisor

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    Thank you.

    Questions?

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    This document could include technical inaccuracies or typographical errors. Changes areperiodically made to the information herein. These changes may be incorporated in neweditions of this document. NetIQ Corporation may make improvements in or changes to thesoftware described in this document at any time.

    Copyright 2012 NetIQ Corporation. All rights reserved.

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    Security Manager, Server Consolidator, VigilEnt, and Vivinet are trademarks or registered trademarks of NetIQCorporation or its subsidiaries in the United States and other countries.