04 - TYIB - Business Model Value Proposition
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Transcript of 04 - TYIB - Business Model Value Proposition
• What do you want to offer to each of your client segments?
• Ability to describe the benefits (tangible/ intangible) that the customer can get from using the proposed product or services
• Ability to jus1fy the price the customer pay for the product/ services based on the value they gets from it
• Ability to convince the customer on the added/ extra benefit he/she get compared to the rivals product/ services
• Ability to highlight the product/ services uniqueness
• Consists of the sum total of benefits which a vendor promises that a customer will receive in return for the customer's associated payment (or other value‐transfer)
Value proposiEon = what the customer gets for what the customer pays
• Accordingly, a customer can evaluate a company's value proposiEon on two broad dimensions with mulEple subsets:
1. rela1ve performance: what the customer gets from the vendor relaEve to a compeEtor's offering;
2. price: which consists of the payment the customer makes to acquire the product or service; plus the access cost