06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)
04 - BAWI 2016 - Monetizing Innovation using Business Analysis in the Digital Business Era (Giuseppe...
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IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis. Monetizing Innovation using Business Analysis in the Digital Business Era Giuseppe D’Amelio Information Management Solutions & Services Director at Canon Italia
Transcript of 04 - BAWI 2016 - Monetizing Innovation using Business Analysis in the Digital Business Era (Giuseppe...
IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business
Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis
Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by
International Institute of Business Analysis.
Monetizing Innovation usingBusiness Analysis in the Digital Business Era
Giuseppe D’AmelioInformation Management Solutions & Services Director at Canon Italia
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DIGITAL
TRANSFORMATION
BUSINESS AS
USUSAL
OPTIMIZATION
ENHANCED
BUSINESS
OPPORTUNITIES
Digital business is
the creation of new
business designs by
blurring the digital
and physical world
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EXAMPLE: Digital Business in the FINANCIAL SERVICES
BUSINESS AS
USUSAL
OPTIMIZATION
ENHANCED
BUSINESS
OPPORTUNITIES
Freemium
Online RetailereSignature
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How to transform IDEAS into New Business
MONETIZING
INNOVATION
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KEY TOOLS to Monetize Innovation
BUSINESS CASEUSE CASES and BUSINESS
SCENARIOS
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BUSINESS CASE: insight and understanding to support MANAGEMENT DECISIONS and INVESTMENTS
It’s important to identify and analyze Optional
SCENARIOS to explore Enhanced Business Opportunities
like the EXPERIMENTS OF A RESEARCHER
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Use Cases Development: BUSINESS CANVAS
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The Value Proposition Canvas
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Example
CUSTOMER COMMUNICATION MANAGEMENT (CCM)
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Value Proposition Canvas for CCMCross Media for Graphic Art
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Thank you
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Presentation The digital transformation journey: Business Analysis to drive better business outcomes
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