03 15 at 0935 teatre keynote erwin linnenbach

A New Strategy for RadioErwin Linnenbach

CEO REGIOCAST

Radiodays Europe15 March 2012

Barcelona

26.03.12 / © REGIOCAST / Seite 2


Überschrift


There Is No National German Radio Market


Radio Advertising Market Shares in Europe


REGIOCAST Deutsches Radiounternehmen


2010: 1.000.000.000.000

1998: 26.000.000 2000: 1.000.000.000

Number of Websites


„My Favourite Memory is the Future.“

Salvador Dalí

„Yo prefiero recordar el futuro.“

http://2.bp.blogspot.com/-Y_aCyowbwwo/Trm2G1jsVXI/AAAAAAAAAdk/2dc-hp3f_gA/s1600/dali_face_mustache_cat1960.jpg


Radio Will Be the Last Mass MediumThesis 1:

In 2020


Radio will be the Last Mass Medium


In 2020

Radio Will Be the Winner of Digitalisation Thesis 2:


Text

Audio Video

Mass + Target Groups

targeted + addressable

Multiple Revenue Streams

Performance based

local, regional, national

The Empowerment of Radio


90elf - THE Audio Brand for Soccer in Germany!


Text

Audio Ads

Display Ads MobileDisplay Ads Online

Video Ads

Pay Apps Sponsoring

90elf – Multiple Revenue Streams


In the Future…

…Traditional Audio Advertising Will Account for Only 20% of Total Revenues


In the Future…

…The Value of a Listener Will Be Ten Times Higher than Today


In the Future…

…Several Radio Presenters Will Earn More than € 1 Million.


The German Radio Market Has the Greatest Development Potential across Europe

Thesis 3:

Until 2020


Radio Will Be the Winner of Digitalisation Thesis 2:


Thank You

for Your

Attention !

03 15 at 0935 teatre keynote erwin linnenbach

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