0,1&)'.,10'+,2%*-'3),#-'%4'#,5'' · Mobile Banking Study November 2017 WEB VISITORS USA 31,2%...
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Transcript of 0,1&)'.,10'+,2%*-'3),#-'%4'#,5'' · Mobile Banking Study November 2017 WEB VISITORS USA 31,2%...
Banking and handling money through your mobile phone is now a daily reality for millions worldwide, with the vast majority of high street banks and other financial service providers now offering a wide range of mobile web services and apps to cater for the changing habits of their customers.
Buoyed by this surge in consumer tech adoption and favourable market conditions, a new wave of financial technology startups have also risen to prominence, earning their place in consumers’ affec-tions by specialising in everything from currency exchange to current accounts.
In order to identify the leading performers within each category, Ogury studied mobile web and app engagement around major banks and additionally around a list of leading challenger fintech services. Our sample of over 1,265,000 mobile user profiles active during the three months from July to September 2017 covered six territories; USA, UK, Germany, France, Italy, and Spain.
Mobile Banking Study November 2017
November 2017Mobile Banking Study
WEB VISITORS
USA
31,2%
CapitalOne
WellsFargo
ChaseBank
Bank ofAmerica
US Bank
27%
23,7%
19,2%
7,3%
UK
18,2%
Lloyds Halifax Barclays Santander NatWest
15,5%
14,8%
14,5% 14%
GERMANY
26,5%
DeutscheBank
Sparkasse Postbank Commerzbank VolksbankenRaiffeisenbanken
20,7%
16,9%
14,7%
8,9%
FRANCE
26,5%
Caissed'Epargne
La BanquePostale
CréditAgricole
CIC SociétéGénérale
25%
15,6%
8,2%
7,8%
ITALY
48,6%
Bancoposta Unicredit IntesaSanpaolo
UBI Banca BNL
20,4%
15,7%
5,1%
3,8%
SPAIN
28,4%
Caixabank BBVA Bankia BancoSantander
ING
23,1%
18,4%
16,2%
13,2%
Percentages reflect the share of mobile web traffic to banking sites during the study period
November 2017Mobile Banking Study
USA
33,2%
CapitalOne
WellsFargo
ChaseBank
Citigroup US Bank
29,4%
28,4%
7,2%
6,4%
UK
25,7%
Barclays HSBC Lloyds Bank of Scotland
NatWest
18,9%
17,6%
16,2%
10,8%
GERMANY
17,4%
VolksbankenRaiffeisenbanken
Commerzbank Postbank DeutscheBank
DKB
10,8%
9,5%
7,1%
2,4%
FRANCE
26%
CréditAgricole
La BanquePostale
Caissed'Epargne
Crédit Mutuel SociétéGénérale
15,9%
14,8%
9,1%
8,8%
ITALY
26,5%
IntesaSanpaolo
Unicredit Bancoposta BancoBPM
UBIBanca
17,3%
15,3%
14%
5,3%
SPAIN
33,2%
Caixabank BBVA Bankia BancoSantander
BancSabadell
24,5%
13,2%
12,7%
10,7%
APPOWNERSHIP
Percentages reflect the share of individuals who downloaded at least one banking app during the study period
18,3%39,6%
Credit Karma Square Cash
16,8%
4,4%
11,3% 10,1%
8,5%
Samsung Pay Venmo Android Pay
31,2%
Paypal Android Pay
10,8% 4,8%24,9%
Trading 212 Vanquis Bank Samsung Pay
39,1%
Klarna Trading 212
10,1% 7% 2,2%
BUX N26 Fidor Bank
20,6%22,5%
Boursorama Compte Nickel
9,9% 7,1%
N26 Carrefour Banque Revolut
17,3%18,4%
MySi Cartasi Circle Pay
12,6% 6,9%
Satispay Trading 212 Che Banca
SPAIN
UK
GERMANY
ITALY
USA
FRANCE
14%32,3%
Verse Fintonic
6,6%
Trading 212 Android Pay Twyp
28,3%
10,5%
9,6%
11,7%
November 2017Mobile Banking Study
Percentage of individuals who downloaded at least one fintech app during the study period
To get a feel for the level of penetration of newer fintech companies, we looked to the group of users who visited the homepages of major banks in each territory. We then analysed what percentage of this group also visited the homepages of fintech startups during the study period.
The same method was repeated with app downloads, logging the percentage of those who had downloaded an app from a major bank in their territory, and then also one from of our list of fintech startups.
The USA came out on top in both measures, with more than one in ten US users visiting both a major bank and a challenger fintech startup. The same was true for app downloads, with 12.4% downloading at least one from each category during the period.
USA
12,4%SPAIN
10,4%UK
8,8%ITALY
3,3%GERMANY
2,6%FRANCE
2,2%
APPS
USA
14,3%FRANCE
5,1%UK
4,9%ITALY
3,2%GERMANY
2,7%SPAIN
1%
WEB TRAFFIC
November 2017Mobile Banking Study
One area in particular where newer fintech companies have stolen a march on their more established high street bank rivals is in money transfers. By circumventing much of the red tape that banks are subject to, transfer startups are able to offer very competitive rates to their customers and have subsequently become very popular with individuals and businesses alike.
In looking at the most popular money transfer fintech startups in our study, UK-based TransferWise is a standout performer, registering in the top two in each territory bar Italy, where it placed third. This included number one spots in the UK, France, and Spain.
USA
34,8%
34,1%
20,5%
7,6%
2,3%
ITALY
49,2%
27,2%
16,4%
5,1%
1,5%
UK
36,6%
28,2%
11,4%
7,4%
7,2%
GERMANY
31,2%
23,4%
22,1%
19,5%
5,2%
FRANCE
27%
20,3%
19,9%
19%
11,3%
SPAIN
30,3%
29,3%
13,2%
12,5%
11,2%
November 2017Mobile Banking Study
For any questions or requests, please get in touch with:
Christophe BizeVP Data & Mobile Analytics
[email protected]+33 (0) 6 82 51 98 07
November 2017Mobile Banking Study
