01 Stages of Globalisation
2
Stages Objective Action Plan Anticipated risks and hurdle End Result Stage:1 “Physical movement of goods and services from the country of its origin”. (i) Identify one country. (ii) Focus on one product or services. (iii) Explore opportunity for exports. (i) Local resistance for bringing. (ii) Technical and commercial barriers. (iii) Competitive forces from local and imported goods. (i) Entry into one country- successful. (ii) Learning experience in a country outside. Stage:2 “Strengthen and stabilize one overseas market.” (i) Build a strong relation in one market. (ii) Promote brand name with customers and channels. (i) Local competitors pose threats. (ii) Price war is inevitable. (i) Strengthen one country by overcoming all the hurdles. (ii) One or few importers extend cooperation and support for constant flow of goods. Stage:3 “Establish manufacturing base in the importing country”. (i) Narrow down to one local partner. (ii) Locate an ideal place for production. (iii) Workout for financially together. (i) Competitors increase their production capacity. (ii) Local regulations on labour, transaction and infrastructure may trouble the operation. (i) Local production brings down the cost. (ii) The enterprise becomes close to the customers. (iii) Brand loyalty is built. Stage:4 “Spread the distribution and increase production in the region”. (i) Develop fast network in the neighbouring countries. (ii) Setup warehouses / sub- dealer network in the region. (i) Every part of the region works differently. (ii) Rules are not uniform. (iii) Demand level is not similar in every country. (i) Access in the whole region. (ii) Easy to experiment in other regions. (iii) Revenue is increased. Stage:5 “Move to other regions by investing and producing”. (i) Set up subsidiaries. (ii) Develop strong systems. (iii) Induct right people with performance. (iv)Flexible to local environment. (i) Cross cultural complexities. (ii) Local adaptability. (iii) Promotional barriers. (i) Global take off assured. (ii) The enterprise has a competency in skill and knowledge to go global. STAGES FOR GLOBALIZATION FOR AN ENTERPRISE
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Transcript of 01 Stages of Globalisation
7/27/2019 01 Stages of Globalisation
http://slidepdf.com/reader/full/01-stages-of-globalisation 1/2
Stages Objective Action Plan Anticipated risks andhurdle
End Result
Stage:1
“Physicalmovement of
goods andservices fromthe country of
its origin”.
(i) Identify onecountry.
(ii) Focus on one product or services.
(iii) Exploreopportunity for
exports.
(i) Local resistance for bringing.
(ii) Technical andcommercial barriers.
(iii) Competitive forcesfrom local and
imported goods.
(i) Entry into onecountry- successful.
(ii) Learningexperience in acountry outside.
Stage:2
“Strengthenand stabilizeone overseas
market.”
(i) Build a strongrelation in one
market.(ii) Promote brand
name withcustomers and
channels.
(i) Local competitors pose threats.
(ii) Price war isinevitable.
(i) Strengthen onecountry by
overcoming all thehurdles.
(ii) One or fewimporters extendcooperation and
support for constantflow of goods.
Stage:3
“Establishmanufacturing
base in theimportingcountry”.
(i) Narrow down toone local partner.
(ii) Locate an ideal place for
production.(iii) Workout for
financially together.
(i) Competitorsincrease their
production capacity.(ii) Local regulationson labour, transactionand infrastructure maytrouble the operation.
(i) Local production brings down the cost.
(ii) The enterprise becomes close to the
customers.(iii) Brand loyalty is
built.
Stage:4
“Spread thedistribution and
increase production in
the region”.
(i) Develop fastnetwork in theneighbouring
countries.(ii) Setup
warehouses / sub-dealer network in
the region.
(i) Every part of theregion worksdifferently.
(ii) Rules are notuniform.
(iii) Demand level isnot similar in every
country.
(i) Access in the wholeregion.
(ii) Easy to experimentin other regions.(iii) Revenue is
increased.
Stage:5
“Move to other regions by
investing and producing”.
(i) Set upsubsidiaries.
(ii) Develop strongsystems.
(iii) Induct right people with
performance.(iv)Flexible to local
environment.
(i) Cross culturalcomplexities.
(ii) Local adaptability.(iii) Promotional
barriers.
(i) Global take off assured.
(ii) The enterprise hasa competency in skilland knowledge to go
global.
STAGES FOR GLOBALIZATION FOR ANENTERPRISE
7/27/2019 01 Stages of Globalisation
http://slidepdf.com/reader/full/01-stages-of-globalisation 2/2
Stage:6
“Globalmindset,customer
orientation andconstant
innovation”.
(i) Organization to be global.
(ii) Investment to beglobal.
(iii) Technology to be global.
(iv) Realoptimization of resources takes
place.
(i) Challenge ongovernance.
(ii) Ethical standards.(iii) Concern for the
locals.(iv) Human Resources.
(i) Global investment.(ii) Global
competency.(iii) Global branding.
(iv)GlobalOrganization.
