004 14 Лекция Заключение.doc

14. Lecture: the conclusion

The world has changed - finally and irrevocably. With introduction of the personal computer practically in all kinds of activity of the man , not only real estate or industrial capital was decisive force , but in the large degree, man was decisive force , its knowledge, information, with which it has. In the beginning XXI of century about 65 % of the incomes in the advanced countries the people receive at the expense of intellectual activity.

And if in 60 years ХХ centuries the average manager by virtue of

the professional duties should remember 25-30 names or names

of firms during career, now - as much monthly! And more than half

from them - in foreign languages. The information, knowledge and

the advanced communications give freedom and reliance of the

forces, in correctness of the chosen strategy, are the

indispensable factor of success.

14.2. Apple, Microsoft and Google

The popular online-edition Brandchannel realized the scale project

- to reveal most popular brends of last decade. To study more

than thousand brends of the popular companies all over the world

has undergone. Research of the brends popularity who passed

under the slogan " has influenced a history. ". First three are

brends of the companies Apple, Microsoft and Google.

Corporation Apple perceive as the creator of revolution in the

computer world. Merits Bill Gates, on many years forward

defined ways of development and application of information

technologies also are great.

One of frequently repeated responses about activity of the

company Google: " they change a history with their adherence to

free distribution and use of the information.“

Summarizing, we shall specify major potential effects of

application of modern information technologies and information

systems, constructed on their basis, and on the basic principles of

their effective utilization.

14.3. Basic principles of their effective utilization

1. Sphere of application

1.1. Reduction of amount of levels of management and freedom

of the workers of an average control link, abolition of a number of

functions;

1.2. Decrease of the administrative charges;

1.3. Clearing the personnel of the most part of routine work,

высвобождение of time for intellectual activity;

1.4. Rationalization of the decision of administrative tasks at the

expense of introduction of mathematical methods of data

processing and systems of artificial intelligence;

1.5. Creation of modern dynamical organizational structure,

increase of flexibility and управляемости of organization;

1.6. Time economy for planning of activity and acceptance of

the decisions;

1.7. Improvement of professional skill and managers information

knowledge;

1.8. Increase of competitive advantage.

1.9. Information environment , perfection of structure of flows of

the information;

1.10. Efficiency of coordination of corporate activity;

Maintenance of the users by the authentic information;

1.11. Direct access to an information product;

1.12. Realization of information systems general(common) and

special of purposes on the basis of the newest hardware-software

computing and telecommunication means and methods;

1.13. Integration of information modules for the versatile

enterprises;

1.14. Reliable protection of the information.

2. Finance and documents

2.1. Automation of processing of the планово-financial documents

and manufactures транзакций;

2.2. Effective document circulation;

2.3. Increase of the proceeds, reduction of costs - increase of the

profit.

3. Manufacture

3.1.Rreduction of time on designing and expansion of manufacture;3.2. Expansion of useful properties of a product and sphere of possible application; granting to the consumer unique, including information services;3.3. Perfection of system of quality of the enterprise, quality of products and services;

3.4. Reduction of cumulative expenses by manufacture of a

product, service;

3.5. Increase of productivity of work;

3.6. Rationalization of logistics, reduction of stocks;

3.7. Reduction of time, expenses and quantity of work on

acceptance, processing and performance of the orders.

4. Marketing

4.1. Creation of new opportunities on reception and distribution of the information (presentation, speed of message transfer, reliability);4.2. Information support of study of the market and search of new niches;

4.3. More effective interaction with the consumer - opportunity of

identification and study of the consumers of a concrete product or

service;

4.4. Increase of ability flexibly to react to demand and operatively

to satisfy new desires of the consumers.

14.4. In summary

In summary we shall note, that the information technologies at all

novelty and revolution have not cancelled base economic laws,

have not abolished production, did not liquidate the competitors

and have not taken away in the man of necessity to accept the

decisions.

Objects of management: firm and its activity, the productions and

personnel - have not ceased to exist, even if in some cases they

became virtual; an external environment - state structures, social

institutes, the subjects of the market relations - still render huge

influence on business. There was a necessity to form the

decisions weak structure tasks on the basis of the not formalized

information.

At the chief of the enterprise the still main headache are the eternal questions:

How to find the place in the market and to force the buyer to reach

behind your goods?

How to organize output of a world level?

How to prove to the investors, what money they should give to

you?

How to reflect threats of the competitors?

How to ensure high efficiency and popularity of your firm?

How to transform the average enterprise in advanced?

In this sense it is possible to speak about activation of all

processes in information epoch faster. The rate of activity has

increased, the speed of acceptance of the administrative

decisions has increased, the toolkit of management - these

changes of steel has changed so deep and irreversible, that

they have affected all processes, which make essence of activity

of the manager: manual, planning, acceptance of the decisions,

organization of activity and control of performance, perfection of

processes and control system.

The greatest effect from application of modern IT can be

received by the companies having one or several from the herein

provided attributes:

1. Large number of routine operations with the formalized data;

2. Complex logistic;

3. Plenty of the suppliers;

4.The wide nomenclature of manufacture;

5. Territorial distribution of the company;

6. Large number of the clients;

7. High intellectual (non-material) component of a product;

8. Direct application of computer computing systems in

manufacture and management;

9. High speed of a production cycle.

These characteristics first of all are answered with the companies from branches of the finance, trade, telecommunications, transport, automobile and airstructure, power supply, information services, development of the software.

However any company, quality of which corporate management

comes nearer to a level necessary for attraction of the external

investments, will be interested in use IT for improvement of

processes of supply, marketing and sales, послепродажного of

service, management of the finance, manufacture and personnel.

In it there is a pledge of its further development and prosperities.