Жилль Домартини еx-Вице-президент управления он-лайн...
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We are all media companies now! Engaging consumers through entertainment
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Transcript of Жилль Домартини еx-Вице-президент управления он-лайн...
We are all media companies now! Engaging consumers through entertainment
It is all about
Online Experience
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Entertain
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Why community matters ? The Numbers
• Member communities reach more internet users (66.8%) than email (65.1%)*
• By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes **
• Fastest growing sector for Internet use is communities (5.4% in a year)
."#/0&12$Nielsen Global Faces - **Gartner Group – “Business Impact of Social Computing on CRM) $
Consumer who “belong” also “create”
Source: Delloite
They help you -businesses- reach your goals
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They help you become CREDIBLE
Source: Delloite
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Source: The global social Media Checkup- Burson Marsteller
Companies understood it…
Well, kind of…
“By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value”
Gartner Group
Why?
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3 types of media
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3 types of media: Evolution
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What if Philips worked like Universal Studios ?
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1- Analysis: Where people talk, and what they talk about?
3- Multi-channel content
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Product selector
Corporate site
Relevant social media
What if Red Bull does do drinks anymore?
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1- Analysis of 3 key brand elements
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1- Analysis of 3 key brand elements
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People are engaged
RedBull is engaged
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New Business opportunities
Is this just for large corporations, with a lot of marketing money?
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Content is king All about entertainment Be a story teller ..and don’t forget:
Credits
• Slide 2, 8 – 12: Chess Media Group
• Slide 18 - 21 & 23: Jack Morton Worldwide
• Slide 28 – 33: Philips
• Slide 39: Red Bull
• All documents are in the public domain
