How to Win on MobileJune 15, 2012

Agenda

How to win on mobile• How much revenue do you want to make?• Who is your fan-base?• Brand ≠ Product• Fan acquisition• Advertising / X-promotions• Premium Business vs. F2P + VI

Trends

iPad sales surpassed HP, Lenovo, Dell, and Acer PC sales combined

220M iPhones80M iPads 60M iPod Touches

to date2012:

488M Smart Phonesvs.

415M PCs

67M Xbox 360s to date

App Store Statistics

• Apple’s app store records 30 billion downloads, tops 650,000 apps

• 225,000 built specifically for the iPad• the average iOS user owns 65 apps and a big

chunk of that consists of glorious, “costless” apps

• Android revenue 25% of iOS• iPad revenue 30% of iOS• iPad 2.4X ARPU vs. iPhone

Why Partner with Big Fish?

• 2/3 of apps fail to reach 1,000 downloads in their first year of release

• Our apps are downloaded an average of 250K+ times within the first month of release

Who Are You Targeting?Here Are Our Customers

The Most TrustedWorld Leader in Premium Casual

• 150+ mobile titles, 50+ in top 10 ranking• 100+ mobile developers • 1.5M downloads per day on PC• 1.5B downloads• 3 rankings: grossing, free, paid

#4 in Sales on iPad in the World

Social

Immers ion

Top 10 Grossing on iOS & Android

Card Ace Casino

What Are Your Needs?

• Is your goal a high rev-share or high revenues?• Audience / reach• Production expertise in F2P and Premium• QA, Porting, Localizing into 10 languages• Usability / Playability Analytics• Advertising budget/ social channels / PR• Discoverability and campaign analytics• Apple featuring limited upside• F2P 100s of titles already, games get lost

• Move mobile to #1 casual game PC app store in the world• Monetize long tail through cloud, games as a service

Thank you