Concerts & Festivals 2017

2016: A Banner Year for Live Concerts

The Top 100 North American concert tours of 2016 grossed $3.4 billion, a 7% increase from 2015, and an all-time record. The Top 100 acts also set records, with 43.63 million tickets sold, a 4% increase. Average ticket prices increased to a record of $76.55.

The Top 100 Worldwide Tours produced $4.88 billion in sales, increasing 4% from 2015, but still less than 2013’s record of $5 billion. More tickets were sold, 60.49 million, compared to 2015’s 59.78 million.

During 2016, Bruce Springsteen & the E Street Band topped the worldwide tour chart with $268.3 million in gross sales, followed by Beyoncé with $256.2 million.

Top Grossing 10 Tours: Worldwide Ticket Sales, Q1 and Q2 2017Tour Avg. Price Tickets Tour Avg. Price Tickets

1: Guns N’ Roses $108.96 1,390,396 6: Red Hot Chili Peppers $84.96 712,0992: U2 $119.12 991,565 7: Adele $98.33 600,0003: Justin Bieber $93.60 995,726 8: Ed Sheeran $101.24 564,9944: Metallica $127.74 688,909 9: Eric Church $60.90 894,9095: Depeche Mode $75.79 899,447 10: Bruno Mars $77.63 679,246

Pollstar Pro, Mid-Year 2017

2017 On Track to Set New Records

The Top 100 North American Tours set mid-year 2017 revenue records, with $1.64 billion, an 11% increase. Ticket sales increased 15% to 22.8 million. The average show gross increased 5% to $658,600. Average ticket prices decreased 3.3% to $72.16.

During the first half of 2017, U2 had the top-grossing North American tour, with $118.1 million in 16 cities. Metallica was second with $68.7 million.

The top 5 worldwide promoters sold more than 30 million tickets during the first six months of 2017.

Top 10 Worldwide Promoters, by Tickets Sold, Q1 and Q2 2017Festival Total

1: Live Nation (US) $18.67 M2: AEG Presents (US) $6.59 M3: OCESA/CIE (Mexico) $2.02 M4: Feld Entertainment (US) $1.89 M5: SJM (UK) $1.41 M6: T4F (South America) $888.1 K7: Premier Productions (US) $834.1 K8: The Bowery Presents (US) $804.6 K9: MCD Productions (Ireland) $774.1 K10: Broadway Across America (US) $729.7 K

Pollstar Pro, Midyear 2017 Valuable Venues

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In the Top 100 Arenas category, as measured by worldwide ticket sales during the first half of 2017, the only US venue in the top 10 was Barclays Center in Brooklyn, at #9, with 376,230 tickets sold.

In the Top 200 Theatre Venues category worldwide, Axis at Planet Hollywood, Las Vegas was #3. US theater venues captured 7 of the top 10 spots.

The House of Blues, Boston was the #1 club venue worldwide. Of the top 10 club venues, all but one was in the US, with 4 in New York, 2 in Boston, 1 in Minneapolis and 1 in St. Louis.

Top 5 Worldwide Large Venues, Jan-Jun 2017Arenas Total Amphitheaters Total

1: The O2 (UK) 1.0 M 1: Red Rocks Ampitheatre (US) 195,5782: The SSE Hydro (UK) 660,101 2: BB&T Pavilion (US) 159,3123: Manchester Arena (UK) 622,120 3: Hollywood Bowl (US) 155,0194: Lanxess Arena (Germany) 585,977 4: Cynthia Wood Mitchell Pavilion (US) 145,4125: Barclaycard Arena (Germany) 399,723 5: Waldbühne Berlin (Germany) 137,486

Pollstar Pro, July 2017

Tours Contribute Most to Bottom Line

Beyoncé topped Billboard’s list of Top 50 2016 Money Makers with $62.1 million, $54.7 million of which came from her Formation World Tour. She also led the list in revenue from sales, streaming and publishing. Guns ‘N Roses was #2, earning $42.3 million.

The top 10 moneymakers included four pop artists (#1, #5, #6 and #7), two country artists, two rappers (#4 and #9) and two rock ‘n rollers (#2 and #3).

The list was filled with music veterans, including Billy Joel (#11), Metallica (#15), Paul McCartney (#16), Barbara Streisand (#20), AC/DC (#21), Black Sabbath (#29), Elton John (#32) and, even David Bowie (#34), despite his death during January 2016.

Billboard’s Top 10 Money Makers, 2016Artist Sales Streaming Publishing Touring Total

1: Beyoncé $4.3 M $1.9 M $1.3 M $54.7 M $62.1 M2: Guns ‘N Roses $771,700 $670,800 $499,600 $40.4 M $42.3 M3: Bruce Springsteen $804,900 $167,500 $415,200 $40.9 M $42.2 M4: Drake $5.2 M $18.1 M $420,300 $13.6 M $37.3 M5: Adele $4.9 M $1.2 M $2.6 M $28.3 M $37.0 M6: Coldplay $1.4 M $2.7 M $2.2 M $26.0 M $32.3 M7: Justin Bieber $4.0 M $511,500 $694,900 $17.9 M $23.1 M8: Luke Bryan $1.4 M $2.1 M $594,700 $23.3 M $27.3 M9: Kanye West $926,000 $7.6 M $2.2 M $15.4 M $26.1 M10: Kenny Chesney $1.1 M $443,800 $335,600 $23.5 M $25.4 M

Billboard, July 2017

Festivals and Concerts Look to the Future

Fans expect more choice, leading to niche events as well as hybrid events that include complementary interests, such as live musical performances at an art festival.

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Mobile and RFID technology are creating better attendee experiences, shortening lines, enabling easy cashless purchasing and synchronizing with guests’ social networks.

Social media directly impacts sales. Facebook sharing contributed approximately $4.15 to each future ticket sold and each Twitter tweet was worth $2.18 for a ticket sale.

Top 10 Worldwide Festivals, by Gross Revenues, 2016Festival Total Festival Total

1: Desert Trip (US) $160.1 M 6: Pinkpop Festival (Netherlands) $16.5 M2: Coachella Valley Music & Arts Festival (US) $94.2 M 7: Hurricane Festival (Germany) $12.8 M3: Barclaycard British Summer Time (UK) $30.8 M 8: Pemberton Music Festival (Canada) $11.6 M4: Outside Lands Music & Arts Festival (US) $25.8 M 9: Osheaga Festival (Canada) $10.9 M5: Stagecoach California’s Country Music (US) $25.4 M 10: Openair Frauenfeld (Switzerland) $10.2 M

Pollstar Pro, January 2016

80/20 Rule Pays Off for Festivals

Approximately one in five festival-goers is considered a “hardcore festie,” attending 5 to 6 festivals a year. This group is responsible for more than half of the total festival ticket sales in North America.

Hardcore festies spend $91 more on an average ticket than the casual festie (attending 1 festival per year). Moderate festies (2 to 3 festivals per year) are half of festival-goers and casual festies are 30% of the total.

Hardcore festies attend their favorite festival an average of three times. They also spread the word to others; almost 70% say their friends rely on them to tell them about upcoming festivals and they are 42% more likely to post on social media at festivals.

Hardcore Festie Demographics, 2016Characteristic Data

Male 59%Average income >$75,000/yearAverage age 32Favorite genres alternative modern rock,

classic rock and popEventBrite, November 2016

Additional Analysis

Look for these high-tech trends at concert and festivals during the near future:

Livestreaming of events from drones Live tech, using real-time data from attendees’ RFID bracelets and smart cards to track

trends, troubleshoot problems and maximize opportunities

Media Group Online, Inc.• 103 Sterling Mine Rd.• Sloatsburg, NY 10974 • Tel 866-921-1026 • Fax 845-712-5168

Crowd creation, the opportunity to leverage attendees to create new content or solve problems

Simplified navigation of large events with a voice-activated artificial intelligence (AI) interface

Sources: Pollstar Pro Website, 7/17; Billboard Website, 7/17; Eventbrite Website, 7/17.

Updated: July 2017

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