DEVELOPING A MISSION STATEMENT

HOTEL PROJECTARCH 501 / FCSID 424

MISSION STATEMENT

The overall purpose for a project

The mission defines the purpose that the building must fulfill to succeed.

The best mission statement is a one-sentence answer to the question, “Why do we need to do this project?”

An Example: (For a junior high school) To create an educational facility that supports 7th, 8th, and 9th graders in making an easy transition from childhood to young adulthood.

ISSUES

An issue is a concern, question, topic, proposition, or situation that demands a design response in order for a design project to be successful for its clients and users.

AUDIBILITY

The acoustic properties of an environment that contributes to one’s ability to hear what needs to be heard and to mask unwanted sounds

Acoustical Tileswww.designbuild-network.com

Acoustical Artworkwww.acousticvision.com

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

AUDIBILITY

CIRCULATION

Movement or flow of people, objects, information or substances HOTEL STAFF/VISITORS – Such as the managers, receptionists,

door man, cleaning crew, and guests. INFORMATION—includes, paper flow, phones, computer

hookups, multi-media, conversations, etc. MATERIAL—raw and finished materials; services such as water,

gas, electrical energy; supplies such as paper goods and food; equipment, etc.

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

CIRCULATION

COMFORT

Providing ease and enjoyment

PHYSICAL—accommodation of physical needs to allow ease; thermal, tactile, fit, fresh air, appropriate level of physical stimulation (noise, glare, etc.)

PSYCHOLOGICAL—conditions for mental ease: appropriate shapes, colors, meanings, light levels conducive to the task at hand

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

COMFORT

CONVENIENCE

Ease of access to places, materials, and information

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

CONVENIENCE

DURABILITY

Ability to endure the designed use over time

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

DURABILITY

ECONOMY

Maximum benefit for minimum means

ELEGANT MEANS—getting the task done simply and well

PHASING—the expansion from minimum size to maximum size with appropriate intervals and functions

QUALITY—attribute or degree of excellence required for success

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

ECONOMY

ENERGY EFFICIENCY

Amount and/or percentage of available energy that is used

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

ENERGY EFFICIENCY

FLEXIBILITY

Ability to change easily

ADAPTABILITY—ability to change from one use to another

CHOICE/VARIETY—ability to interpret or use environments in different ways at the same time

EXPANSION/CONTRACTION—ability to enlarge or shrink a space with ease

MULTI-USE—ability to use an environment in different ways at different times

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

FLEXIBILITY

IMAGE

How a place looks and is interpreted by the observer; the visual impression

IDENTITY—how a place is recognized visually

MESSAGE—what a place is trying to “say” to its users

ORDERING/PROPORTION—recognizable visual patterns and relationships

STATUS/HIERARCHY—the communicated value or importance of a place or a person occupying a place

SYMBOLISM—the meaning or representation to be communicated

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

IMAGE

INTERACTION

Mutual action and interchange: social, academic, team work

GROUP PARTICIPATION—groups of people engaged in a common activity

SOCIAL—friendly interchange for its own sake

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

INTERACTION

LEGIBILITY

Quality of the environment as readable

LAYERING—foreground, midground, and distant view giving a sense of what is near and what is far

ORIENTATION—sense of direction: either cardinal or in relationship to a destination

PLAN RECOGNITION—ability to recognize where one is in a building in relationship to its plan

SEQUENCE—the order in which spaces occur, procession

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

LEGIBILITY

MAINTENANCE

Keeping things and places clean and in good condition

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

MAINTENANCE

MOOD/AMBIENCE

The emotional sensation in response to a place

ATTITUDE—one’s mental state or disposition

EMOTIONAL RESPONSE—one’s change in emotional state as a result of being in a particular place

SPIRIT OF PLACE—rich experience of a place as being recognizable and whole

MOOD/AMBIENCE

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

MOOD/AMBIENCE

OLFACTORY

The sense of smell and the smells of an environment

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

OLFACTORY

PERSONALIZATION

Marking a space to claim it as reserved territory

GROUP—creating the symbols of ownership by a group

INDIVIDUAL—decorating or marking a space as one’s own

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

PERSONALIZATION

PRIVACY

The ability to control the comings and goings of people across one’s boundaries, the regulation of interaction

GROUP—ability to control who participates in the group’s activities and who or what is excluded

INDIVIDUAL—ability to equate actual privacy level to the desired privacy level

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

PRIVACY

RESOURCE MANAGEMENT

Careful use of resources such as water, materials, energy, fuels, and personnel; includes concepts of recycling and minimum use of embodied energy

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

RESOURCE MANAGEMENT

SAFETY

Protection from harm or danger ACCIDENTS—known causes of accidents

are eliminated HAZARDS—barriers are created to

separate people from potentially dangerous places

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

SAFETY

SECURITY

Protection from unwanted aggression by another person

ASSAULT—conditions created to protect from the possibility of personal assault

ROBBERY—protection from potential robbery

UNAUTHORIZED ACCESS/ENTRY—protection from the possibility of unauthorized access

VANDALISM—elimination of the conditions that invite vandalism

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

SECURITY

TERRITORY

Claiming a space as belonging to a person or group

GROUP—physically proclaiming temporary or permanent ownership of a place by the group’s marking boundaries

INDIVIDUAL—physically proclaiming temporary or permanent ownership of a place by one’s marking boundaries

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

TERRITORY

VISIBILITY

Ability to see, includes light levels and sight lines as well

On a scale of 1-10, rank this issue based on importance as it

relates to your project

1 2 3 4 5 6 7 8 9 10

VISIBILITY

Look at ALL of your issues and pick the ten most important issues related to

YOUR project.

Rank these issues from 1-10!

1 2 3 4 5 6 7 8 9 10

NOW!!

WHAT IS A GOAL?

*A goal is a statement of intention, an end that one strives to attain or that toward which effort or play is directed.

*Goals are statements that move us to take Action! They are vehicles for making design decisions.

*A Goal is a statement of what the future state should be!

TYPES OF GOALS

Project Goals- relates to only the goals for the specific project. Based on values of the designer, the clients, and the users.

Example: relationships between project and its context, between major aspects of the project, between various smaller subdivisions of the project, small details with high priority

PROJECT GOALS

It is useful for a designer to begin the project by stating the mission clearly and mapping out all the known goals in each category and keeping track of their progress along the way

Know what to look for and what questions to ask

Understand client values as compared to your own, as the designer

DISCOVERING CLIENT GOALS

Techniques for understanding your client’s goals: Interviews Observation Existing Documents

A GOOD GOAL STATEMENT…

States level of quality or degree of excellence that the ideal solution or final product will achieve

Resolve issues in the design projectEmbodies the aspirations of the client and

users so that the designer can fulfill those dreams

SHORT and to the POINT, focusing on Quality of the environment to be achieved for the issue that the goal is delineating

HOW TO WRITE A GOAL STATEMENT

Answer: “How is the mission for the project to be accomplished?”

State your solution by using adjectives and adverbs to clear the path for the solution, understand the essential ones

Each goal statement should have the words “Should be” (future condition)

HOW TO WRITE A GOAL STATEMENT

Should be simply stated, and allow all relevant performance requirements/sub-issues be outlined

Cover the priority issue about the same scope and importance as the rest of the other goals for the project

Be POSITIVE and PROACTIVE

EXAMPLES

“The facility should provide (verb) an extremely clear, simple and exciting (descriptive phrase) circulation system (noun) for members of the College of Architecture and Environmental Design as well as for visitors (noun descriptors).

Pg. 43 of Architectural Programming Book

For each of the issues you cited as being in your top ten for your

project, write a goal following these guidelines and examples.

1 2 3 4 5 6 7 8 9 10

NOW!

METAGOAL

Based on the goals that you have written, write one large “metagoal” that will become your mission statement.

SUMMARY Divide project into issue areas Each issue will have a goal statement

that specifies how well that issue must be resolved

Goal= statement of intention for the future of the project

Mission Statement= Metagoal which sets out the purpose of the project, the reason why the project is being done at all.

WHAT IS A PERFORMANCE REQUIREMENT?

A statement about the measurable level of function that designed object, building, or place must provide for a goal to be met Create physical comfort, image,

personalization, social interaction, psychological comfort

More specific than a Goal, since it relates to function rather than quality

PERFORMANCE REQUIREMENT…

States the level of function for each sub-issue of the goal

Needs to reach the level of quality that is acceptable, however within the budget.

WHAT MAKES A GOOD PERFORMANCE REQUIREMENT

Specific- precise, definite, how a goal is implemented and why a concept works

Measurable- means of testing whether the solution is up to standards set by the PR.

Operational- look for special areas and specific regulations to create the correct design for the area.

HOW TO WRITE A GREAT PR

Answer: “How is the function of this goal to be implemented?”

Each sub-issue should be specific, measurable, and operational (use adjectives and adverbs)

How the function “should be” Simply stated yet allow for all relevant

concepts to be included Each PR should cover a sub-issue PROACTIVE and POSITIVE

EXAMPLE

Example Goal: The building should encourage efficient and responsible use of energy.

PR: the building should use passive solar technology to the maximum extent possible for space heating

PR: 75% of the space heating should be from the sun

PR: Heat loss should be kept at an absolute minimum

Appendix C : Architectural Programming, Information Management for Design

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jims_desk.jpg