Turning  urban  WASTAGE    into  rural  RESOURCE  !!    

The  non  issue  !!  

Organizing  awareness  cum  collec4on  camps    

Sor4ng,  repairing  &  packing   Transporta4on    to      grassroots  partners  in  21  states    

Village  level  mee4ngs  &  implementa4on  

The  Process  

‘Cloth  For  Work’:  Turning  age-­‐old  charitable  act  into  dignified  giving!!  

Digging  a  well:  community  comes  together  to  address  water  problem  

Not  only  a  well  BUT  a  tool  for  rights..  

Local  wisdom  :  local  resources    

Dignifying  relief  !!      

30  O  *  3.5  O  bridge  at    

Village  Seku,  Bhatwari  Block  

 

Reviving  &  cleaning  up  village  ponds..  The  only  source  of  water  in  many  villages    

No  engineers  at  work    The  locals  from  many  villages  got  together  to  built  up  2  kms  road  in  Odisha  

The  success  ..    

Crea4ng  bamboo  schools  and  libraries..  

School  to  School:  Turning  under  u:lised  school  material  into  mo:va:onal  tool  !!    

A  step  to  convert    hundreds  of  Aanganwadis  into  colourful  and  child  friendly  places.    

 An  Aanganwadi  worker  explains  the  impact  -­‐    “Pehley  bachcha  aata  nahi  tha,  ab  bachcha  jata  nahi  ”  means  earlier  the  kids  were    not  coming,  now  they  don’t  want  

to  leave  !!    

Not  Just  a  Piece  of  cloth:  Turning  discarded  cloth  into  ‘MY-­‐Pad’  and  opening  up  the  taboo  issue  of  menses..  

Community  Interac4ons

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GOONJ’s  Processing  centers-­‐Value  addi4on  to  city’s  discard  

Old  sewing  machines  into  s4tching  centers      

Discarded  frames  can  give  vision  

Discarded  doors,  windows,  4les  to  support  construc4on..  

Laptops/  computers  can  open  computer  centers..  

Old  furniture  for  schools  

Old  flex  is  recycled  as  tents  and  shade  

This  is  how  the  old  sofas  are  used..  

Crea4ng  Wedding  Sets    

Ul4mate  waste  turned  into  beau4ful  products..  

Rural  Market  Urban  Market  

Range of over 50 products out of torn jeans, audio/video tapes etc.

 

Torn  jeans  –  now  a  school  kit  ..  

Dignity kit for ‘Nirmal Bharat Yatra’

‘Jagriti Yatra’

at ‘XLRI’

The  conference  kits..  

Audio/ video tapes into a range of products..

Sujni:  a  maDress/  quilt    created  out  of  waste      giving  livelihood  to  many  in  the  remote  villages..    

Jun’ 12: GDN- Japanese award for Most Innovative Development Project

Feb’ 12: GOONJ.. won ‘Edelgive‘ award in health & well- being category.

Dec’11: SAFRG award for initiatives in raising resources.

Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural entrepreneurs.

May’10: ‘Innovation for India’ award by Marico for developing innovative solution by using old cloth and other material.

Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta, by the Schwab foundation, sister concern of World Economic Forum. Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA & US State Dept.

Some  Recogni4ons  !!  Feb' 14: GOONJ gets listed in the prestigious listing by Fast Company as “ World's Top 10 Most Innovative Companies in India ”

Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award

Mar’ 09: CNN IBN’s ‘Real Heroes’ award to Mr. Anshu Gupta

Mar’ 08 : India NGO of the year’ award by Resource Alliance.

May’ 07: GOONJ’s sanitary pad inititaive ‘Not just a piece of cloth’ wins World Bank’s Global Development Market Place Award.

Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one of ‘The Good Practices’ in Dubai International Awards.

2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea & its mass social impact.

Won Changemaker’s Innovation Awards for School to School (S2S) in 2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009.

Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’

Changing  face  ..  

Focus  on  receiver’s  DIGNITY  rather  than  donor’s  PRIDE  

Clothes:  not  just  a  basic  need..  

goonj.org @goonj

GOONJ.., J-93, Sarita Vihar, New Delhi- 76, Tel.- 011- 41401216, 26972351

E- mail@goonj.org W- www.goonj.org Also- www.njpc.goonj.org

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Which is not CASH based but TRASH based..