{ on Bass Fishing The Worldwide Authority 2018 MEDIA KITMagazine Page Magazine 2/3 Page Vertical...
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The Worldwide Authority on Bass Fishing } { 2018 MEDIA KIT
Transcript of { on Bass Fishing The Worldwide Authority 2018 MEDIA KITMagazine Page Magazine 2/3 Page Vertical...
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The Worldwide Authority on Bass Fishing }{ 2018
MEDIA
KIT
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2018 Bassmaster National Advertising Rates
Cover Rates
Cover 2 Spread $106,570
Cover 3 $54,530
Cover 4 $59,480
Frequency Discounts
3X 3%
6X 6%
9X 9%
Size B/W 2-Color 4-Color
Page $33,880 $39,360 $49,570
2/3 $25,410 $29,520 $37,190
1/2 $22,020 $25,590 $32,230
1/3 $15,260 $17,720 $22,320
Rate Base: 500,000 Frequency: 9X/year
All orders are noncancelable after closing date. No penalty for ads that bleed.
Bassmaster MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at 251.621.9748 or [email protected].
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2018 Bassmaster Advertising Due Dates
Gatefold/Gimmick Confirmation
Advertising Closing Ad Material Due Inserts DueBegin
MailingEstimated In-Home
(Start)
Jan/Feb 10/24/17 11/21/17 11/27/17 12/6/17 12/24/17 1/6/18
Classic Preview 11/28/17 12/27/17 12/29/17 1/10/18 1/28/18 2/8/18
Mar 12/19/17 1/18/18 1/22/18 1/31/18 2/18/18 3/1/18
Apr 1/16/18 2/15/18 2/19/18 2/28/18 3/18/18 3/29/18
May 2/20/18 3/22/18 3/26/18 4/4/18 4/22/18 5/3/18
Jun 3/20/18 4/19/18 4/23/18 5/2/18 5/20/18 6/2/18
Jul/Aug 4/17/18 5/16/18 5/18/18 5/30/18 6/17/18 6/28/18
Sept/Oct 6/19/18 7/19/18 7/23/18 8/1/18 8/19/18 8/30/18
Nov/Dec 8/21/18 9/20/18 9/24/18 10/3/18 10/21/18 11/1/18
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2018 Bassmaster Ad Specifications
A GUIDE TO BASSMASTER MEASUREMENTSBLEED An additional .125" of artwork used for trimming
TRIM Final size of page
NON-BLEED An ad that fits inside the safe area and surrounded by space
LIVE AREA A guide is used to protect all live elements from the trim
* Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads)
Bleed Ads
Publication Trim Size: 7.875" X 10.5"/ Perfect Bound / Inserts jog to the foot
Ad Guidelines■ CMYK (no spot color or RGB)
■ 300 dpi■ Hi-res PDF files with images and fonts embedded■ Contain crop marks and bleeds set to .125” offset■ Preflight all PDFs■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files
B.A.S.S. FTP Instructions■ Copy the following Web address into your Web browser address bar: http://goo.gl/037IAu■ Fill in ALL the required fields.■ Select the “+ add” icon and then choose your file(s) to upload.■ Select Upload.■ After the uploading is complete, close the browser window.■ Please send an email to April Phillips, [email protected], stating that your ad has been posted.
Full Spread*1/2 Horizontal
Spread*Full Page
2/3 VerticalPage
1/2 HorizontalPage
1/3 VerticalPage
Bleed 16” x 10.75” 16” x 5.5” 8.125” x 10.75” 5.25” x 10.75” 8.125” x 5.5” 2.75” x 10.75”
Trim 15.75” x 10.5” 15.75” x 5.25” 7.875” x 10.5” 5” x 10.5” 7.875” x 5.25” 2.5” x 10.5”
Non-Bleed 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75”
Live Area 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75”
Non-BleedAds
1/2 PageIsland
1/3 Page Horizontal
1/3 PageSquare
Trim 4.625” x 7.375” 7” x 3.25” 4.625” x 4.875”
Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL 35243 Attn: April Phillips
Phone: (205) 313-0947 Email: [email protected]
No Penalty for ads that bleed.
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2018 Bassmaster Editorial Calendar
January/February
■ Editorial Focus: All about winter fishing; Finesse baits
Classic Preview
■ Editorial Focus: GEICO® Bassmaster Classic® presented by DICK’S
Sporting Goods®, Greenville, S.C.
March
■ Editorial Focus: Spring flinging; Shallow baits for chilly water
April
■ Editorial Focus: The shad spawn; Finding the baits that work
May
■ Editorial Focus: GEICO® Bassmaster Classic® presented by
DICK’S Sporting Goods® recap; Topwater time
June
■ Editorial Focus: 50th anniversary blowout
July/August
■ Editorial Focus: Bassmaster’s 100 Best Bass Lakes; Beating the
summer heat
September/October
■ Editorial Focus: All about Fall bass fishing; Best Fall baits
November/December
■ Editorial Focus: Beating the chill; Best Winter patterns
Subject to change.
In 2018, B.A.S.S. is turning 50! The first membership in B.A.S.S. was sold in 1968, and we have been leading the sport ever since.
Beginning in January 2018, B.A.S.S. will launch the 50th anniversary celebration in the January/February issue and will continue all spring by commemorating great milestones in the evolution of modern bass fishing. Feature stories may include:
• Jan/Feb: 50 Milestones of the ’70s
• Classic Preview: 50 Great Moments in Classic History
• March: 50 Milestones of the ’80s
• April: 50 Milestones of the ’90s
• May: 50 Milestones of the ’00s
• June: A special commemorative 50th Anniversary issue
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2018 B.A.S.S. Times National Advertising Rates
B.A.S.S. Times MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at 251.621.9748 or [email protected].
Size B/W 2-Color 4-Color
Tabloid Page $14,750 $16,210 $18,290
Tabloid 1/2 $10,920 $12,010 $13,550
Tabloid 1/3 $8,570 $9,400 $10,580
Magazine Page $10,920 $12,010 $13,550
Magazine 2/3 $8,200 $9,020 $10,160
Magazine 1/2 $7,100 $7,810 $8,820
Magazine 1/3 $4,920 $5,410 $6,100
Cover Rates
Cover 2 Tabloid Page $18,940
Cover 3 Tabloid Page $18,940
Cover 4 Tabloid Page $20,300
Frequency Discounts
3X 3%
6X 6%
9X 9%
12X 12%
Subscribers: 100,000 Frequency: 12X/year
All orders are noncancelable after closing date. No penalty for ads that bleed.
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2018 B.A.S.S. Times Advertising Due Dates
Gatefold/Gimmick Confirmation
Advertising Closing Ad Material DueBegin
MailingEstimated In-Home
(Start)
Jan 10/17/17 11/27/17 11/29/17 12/22/17 1/4/18
Feb 11/14/17 12/20/17 12/22/17 1/18/18 1/30/18
Mar 12/12/17 1/19/18 1/23/18 2/15/18 2/27/18
Apr 1/16/18 2/23/18 2/27/18 3/22/18 4/3/18
May 2/13/18 3/23/18 3/27/18 4/19/18 5/1/18
Jun 3/13/18 4/20/18 4/24/18 5/17/18 5/30/18
Jul 4/10/18 5/18/18 5/22/18 6/17/18 6/26/18
Aug 5/15/18 6/22/18 6/26/18 7/22/18 7/31/18
Sept 6/12/18 7/20/18 7/24/18 8/19/18 8/28/18
Oct 7/17/18 8/24/18 8/28/18 9/23/18 10/2/18
Nov 8/14/18 9/21/18 9/25/18 10/21/18 10/30/18
Dec 9/11/18 10/19/18 10/23/18 11/18/18 11/27/18
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2018 B.A.S.S. Times Ad SpecificationsPublication Trim Size: 10.5” x 13.75"/ Saddle stitch/ Inserts jog to the foot/Self cover
Ad Guidelines■ CMYK (no spot color or RGB)
■ 300 dpi■ Hi-res PDF files with images and fonts embedded■ Contain crop marks and bleeds set to .125” offset■ Preflight all PDFs■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files
B.A.S.S. FTP Instructions■ Copy the following Web address into your Web browser address bar: http://goo.gl/037IAu■ Fill in ALL the required fields.■ Select the “+ add” icon and then choose your file(s) to upload.■ Select Upload.■ After the uploading is complete, close the browser window.■ Please send an email to April Phillips, [email protected], stating that your ad has been posted.
* Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads)
Bleed Ads
Tabloid Spread Tabloid
Bleed 21.25” x 14” 10.75” x 14”
Trim 21” x 13.75” 10.5” x 13.75”
Non-Bleed 20.125” x 12.875” 9.687” x 12.875”
Live Area 19.875” x 12.625” 9.437” x 12.625”
Tabloid 1/2 Page Horizontal
Tabloid 1/3 Page Vertical
Magazine Spread
Trim 9.75” x 6.5” 3.125” x 12.875” 15.75” x 10.5”
Non-BleedAds
Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL 35243 Attn: April Phillips
Phone: (205) 313-0947 Email: [email protected]
Non-BleedAds (cont.)
Magazine PageMagazine 2/3 Page Vertical
Magazine 1/2 Page Island
Magazine 1/2 Page Horizontal
Magazine 1/3 Page Vertical
Magazine 1/3 Page Horizontal
Magazine 1/3 Page Square
Trim 7.875” x 10.5” 4.625” x 9.75” 4.625” x 7.375” 7” x 4.875” 2.125” x 9.75” 7” x 3.25” 4.625” x 4.875”
A GUIDE TO BASSMASTER MEASUREMENTSBLEED An additional .125" of artwork used for trimming
TRIM Final size of page
NON-BLEED An ad that fits inside the safe area and surrounded by space
LIVE AREA A guide is used to protect all live elements from the trim
No Penalty for ads that bleed.
Tabloid 1/3 Page Horizontal
Tabloid 1/2 Spread Horizontal
Trim 9.75” x 4.375” 21” x 6.5”
Non-BleedAds (cont.)
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2018 B.A.S.S. Times Editorial CalendarA special “50-Year Effect” series will run from January until June in celebration of the 50th anniversary of B.A.S.S., LLC. All articles will feature a look at the excitement of bass fishing today complemented by a nostalgic look back with excerpts from previous B.A.S.S. Times issues and examples from tournament history. We hope you’ll join us in these issues as we salute the past while looking ahead to what the future holds for bass fishing.
January■ The 50-year effect: How B.A.S.S. has changed the wintertime fishing; i.e. improved clothing, casting, techniques and more
■ Highlights: Grub fishing for cold-water smallmouth; Stocking up on tackle for the prespawn
February■ The 50-year effect: How B.A.S.S. has affected the development of sight fishing as a winning tournament technique
■ Highlights: Finding bass on deeper beds; A subtle approach for cruising bass
March■ The 50-year effect: How B.A.S.S. aided the rise of the squarebill crankbait and crankbaits in general
■ Highlights: Classic preview competitor profiles, character stories and other Classic-related elements; Dissecting seawalls; Looking for the subtle cracks and inlets that hold fish
April■ The 50-year effect: The rise and fall of lures and techniques since B.A.S.S. began. Which have stood the test of time, morphed into something else, or fallen off the fishing radar?
■ Highlights: Minifeature: old baits that still work; Postspawn topwater techniques; Exploiting the early-morning shad spawn
May■ The 50-year effect: Once viewed as a technique for specialists, flipping and pitching have spread
■ Highlights: Dissecting docks…Flipping, pitching, skipping and shooting are all good methods for extracting bass from underneath docks; Jerkbaits for postspawn bass
June■ The 50-year effect: Lures that are likely to dominate the next 50 years — the ChatterBait, the squarebill, the Whopper Plopper, Neko rig and the Ned rig
■ Highlights: Spinnerbait vs. ChatterBait; Which baits work best in windy weather?
July■ Highlights: Night Fishing Primer: A complete checklist for the nighttime bass angler; Using High-Vis Braid; Pad Preferences: Picking out the best sections of lily pads; Fishing Summer Rivers: River specialist Greg Hackney
August■ Highlights: Finesse cranking: David Fritts; Laydown Breakdown: Todd Faircloth explains how to get the most out of a popular shoreline structure; Small cranks: Tennessee pro David Walker identifies perfect situations for small crankbaits; Heavy Current Cranking: Which crankbaits work best when the water is flowing rapidly?
September■ Highlights: Advanced lure retrieval: As the price of crankbaits goes up, the methods for retrieving them from snags get more sophisticated. The Mexican string trick; Back off: Though stealthily sneaking up on fish is sometimes the answer, there are times when it’s best to keep your distance; Spinnerbaits in weed-filled lakes; Aluminum Boat Boogie: When does an aluminum boat give an angler an advantage over fiberglass?
October■ Highlights: Fishing Dead Stuff: As vegetation starts to die, how should an angler change his approach?; Bling Your boat; Dissecting the drawdown
November■ Highlights: Power Shot Prowess: Using a drop-shot rig as a power method; Modifying your lures: From placing a red hook on the front of your jerkbait to adding feathers to the back of your topwater lure, subtle modifications can make a difference
December■ Highlights: Crucial Skills: The ability to quickly perform key tasks makes Elite Series anglers more efficient than others — changing hooks, stripping line/respooling, addressing minor equipment issues on the water (i.e. line in the trolling motor) and promptly locating and selecting baits
Subject to change.
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The Biggest Brand in Bass Fishing
The biggest brand in bass fishing, Bassmaster connects with more than 16.4 million fishing enthusiasts every month through magazines, television, a website, social media, a membership organization and a fishing tournament circuit that culminates with the GEICO® Bassmaster Classic® presented by DICK’S Sporting Goods® — the world championship of bass fishing. Bassmaster media outlets work together to share live events on the water as well as news and features about the bass fishing lifestyle, the people — everyday fishermen of all ages as well as over 100 professional anglers — the places, the tools, the techniques, the fish, tournament news and conservation.
Office Mobile E-mail
Joe HigginsVP‐Sales
-------------- 561-703-5530 [email protected]
Angie ThompsonVP-Sponsorships & Events
501-372-6544 501-416-4810 [email protected]
Rich SmythLifestyle Sales Director
205-313-0939 205-910-0068 [email protected]
Deborah SmartSoutheast Sales
-------------- 860-839-5245 [email protected]
Chris BorkMid-Atlantic Sales
-------------- 901-229-4797 [email protected]
Katie HaganMarketPlace Manager
-------------- 251-621-9748 [email protected]
Teresa Lux Director of Marketing & Sales Development
205-313-0963 -------------- [email protected]
Laura RushSales Development Director, Digital & Television
205-313-0934 -------------- [email protected]
April PhillipsProduction Manager
205-313-0947 -------------- [email protected]
B.A.S.S. Contacts
