Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel.
Transcript of Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel.
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Rebellion RewardsLoras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg,
Adam Schwoebel
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Student Reward Program Research
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Kansas State University STUDENT REWARD
PROGRAM Two years running Doubled student attendance
STUDENT REACTION Rival game highest incentive
to get students involved Most points get first entrance
REWARDS Experiential rewards are
better than common items
ADVICEDo not assume you will know what the student population will want, respond and build off of what they do and do not want
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University of Wisconsin Only used for Men’s Basketball program Improvements made every year Prizes include:
• Money to bookstore• Dinner with Bo Ryan• Wisconsin T-Shirt
Incorporate social media sites (Twitter, Facebook, Foursquare)
Works with Row 27 Sponsors include:
• Coca Cola• Noodles & Company
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University of Oklahoma Program includes every sport Points reset every year Big Social Media Impact:
• Facebook, Twitter, Youtube, Instagram
Works with Row 27 Partners with:
• Taco Bell• Mitchell’s Jewelry
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Rebellion Rewards
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Target Market UNLV Undergraduate Students
0
500
1000
1500
2000
2500
3000 Men’s Basketball Student Attendance 2012-2013
Student Attendance
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Sponsorship Sony
Electronics
Nike
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Structure of Rebellion Rewards
Benchmark gameso San Diego State University (SDSU)o University of New Mexico (UNM)o University of Nevada Reno (UNR)
Groupso 2 to 10 people
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Student Social Media Research
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ChipsChips Action
5,000 Attending exhibition game
4,000 Attending non-conference games (excludes home opener)
3,500 Attending conference games (excluding UNR, SDSU, UNM)
2,000 Attending home opener, UNR, SDSU or UNM
750 Staying for the whole game
500 Arriving before tip-off
400 Attending program information session
100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official
account (limit one per game)
30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips
30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips
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Men’s Basketball Home Schedule 2013-2014
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Rewards
Chips RewardSigning up for program
Rebellion Rewards wrist band bracelet
3,000 T-Shirt (with #RebellionReward #StackinChips)
5,000 $25 Gift card to UNLV bookstore
8,000 Sony Earbuds12,000 Mini-UNLV basketball
autographed by the team
20,000 Sony Portable Bluetooth Speaker
Top 2 chip earners Sony flat screen TV and surround sound system
Top 5 groups *Based on average chips per group
Trip to UNR for the UNLV game
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Raffle Rewards
Chips per entry Reward1,000 Entered in raffle for
dinner with Dave Rice*5 winners
1,000 Sit in on pre-game team meeting*2 winners
2,000 Entered in raffle to attend game with Jerry Tarkanian*2 winner
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How to put Rebellion Rewards into Action?
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Row 27 Studios Headquarters
o Minneapolis, MN
Current Clientso University of Oklahoma o University of Wisconsin Madisono University of Maryland
Partnerso Paciolan
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Row 27 and UNLV
Program website
FanMaker Software
Annual Fee
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
eEmai
lSurvey
Average Atten-dance
# of Active Users
Gender Split
Class Level
RebellionRewards
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
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Gender Split
DATE OPPONENT
9-15 Informational Meeting
11-1 vs. Dixie State
11-5 vs. Adams State
11-8 vs. Portland State
11-12 vs. UC Santa Barbara
ADD NEW EVENT
EDIT EVENT
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
eEmai
lSurvey
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
eEmai
lSurvey
Player Profile
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Row 27 SoftwareDashbo
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ADD NEW CODE
Code: Insert Code Here
Chip Value: ####
Valid: Start date – End date Submit
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
eEmai
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Gender Split
Chips Action
5,000 Attending exhibition game
4,000 Attending non-conference games (excludes home opener)
3,500 Attending conference games (excluding UNR, SDSU, UNM)
2,000 Attending home opener, UNR, SDSU or UNM
750 Staying for the whole game
500 Arriving before tip-off
400 Attending program information session
100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official account (limit one per game)
30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips
30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
eEmai
lSurvey
ADD NEW REWARD
Chips: 20,000
Submit
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Row 27 SoftwareDashbo
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Message:
Dear Rebellion Reward member,
Congratulations on reaching 20,000 chips! You are now eligible to cash in your chips for a Sony Bluetooth Speaker Ball!
Thank you for your continued support of the UNLV Men’s Basketball team!
Rebellion Rewards Staff
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Row 27 SoftwareDashbo
ardEven
tsPlayers Code Point
sStor
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lSurvey
Question #1:
Type of Response:
Question #2:
Type of Response:
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Student View
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Marketing
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How to Reach Students Email introducing program
Informational Meeting
Fans selected to high five tunnel
Half-time in game promotionso Nike
Neon T-Shirts and men’s basketball team
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T-Shirts
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Webpage
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Registration
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Press Release
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Newspaper Coupon
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Mailbox Stuffer
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Thank you! Questions?