Keeping good clients Helping bad clients become good ones.
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Transcript of Keeping good clients Helping bad clients become good ones.
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Keeping good clients Helping bad clients become good ones
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Be realistic about what you take on- stay within your comfort zone and personal experience level
Don’t over-sell yourself– prospective clients will often check your portfolio and credentials
Networking is great opportunity – but beware of becoming known as a ‘poser’ - You need to become known for the right reasons
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Understand where the client is coming from - they will rarely admit they are in financial crisis
Create a personal Case for Support– why should this client want to engage you as a consultant? What are your USPs?
Membership if the Institute of Fundraising– a useful badge of credibility and Code of Practice
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Founder - chair of trustees - main service delivery - sole fundraiser
Founder’s friends – trustees Founder’s contacts – source of funds
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Governance Strategic Planning Fundraising and Donor Development Marketing Information Technology Financial Management Human Resource Management
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Purpose: -why we exist, what business we are in
Values: -what shapes the way the charity works
Vision: -what we aim to do in the next 5-10 yrs
Strategic plan: -how we intend to realise our vision
Fundraising plan: -how we aim to resource our vision
Objectives: -what we are going to do and when
◦ Purpose and Values seldom change.◦ Vision and strategic plans should be reviewed every 3-5 years. ◦ Objectives are annual reviews.
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