Innovation By Alma Bautista, Ken Hau, Michael Corral.
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Transcript of Innovation By Alma Bautista, Ken Hau, Michael Corral.
Basic Description
History
Radical Innovation
Play to Win (Innovation Center)
Ray Kroc, Chef , Barbara Booth
Hamburger University
McDonald’s Capability
Stock growth and revenue
High brand value and market presence
Growing opportunities Hot drinks market Franchise-operated restaurants
Major Obstacles
Competitive industry
Increase in health-conscious consumers
Volatility of food and labor costs
Litigations
Unsuccessful products
Performance
COMPANYSustainable Supply Chain
COMPETITIONMcDonald’s Vs. Other Fast Food Chains
StocksMcDonald’s leads the Dow Jones
Lessons Derived
McDonald’s places the customer’s experience at the core of all they do
McDonald’s is committed to their team
McDonald’s believes in its “ 3-legged systems”
McDonald’s operates their business ethically
McDonald’s give back to the community
Other Information
Strive continually to improve
They are a learning organization that aims to anticipate and respond to changing costumers, employee and system needs through constant evolution and innovation.
Sustainability