© Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared...
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Transcript of © Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared...
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
Hitachi Capital Consumer Finance
Prepared by: James Wilson, Campaigns Manager
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
• What is savvi?
• What’s in it for our savvi members?
• The savvi journey to date
• The future for savvi
Contents
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
What is savvi?
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savvi is exclusive privilege club for all HCCF customers which does not cost a penny
to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and
every month
savvi provides arange of products with
long term benefits, sourced specifically for
savvi members.
savvi harnessesthe power of the
Hitachi Capital brand and
our retailer brands.
savvi is exclusive privilege club for all HCCF customers which does not cost a penny
to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and
every month
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
What’s in it for our savvi members?
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Exclusive and relevant money saving offers from savvi retailers
Privileges only availablefrom savvi retailers
Automatic membershipat no cost
Plus, for only£11.99 a month, savvi members can upgrade and
enjoy peace of mind with a special package
of insuranceproducts
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
What savvi looks like?
See for yourself! Log on to Savvi and see what is on offer with our test account
username: savvi1
password: savvi1
www.besavvi.co.uk
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
savvi provides our retailers the platform to offer unique deals to a new credit worthy audience that previously may have been unknown to them
The savvi journey to date
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
We have big plans for savvi and we want all our retailers to be part of the success. The graph below predicts how the savvi customer base will grow over the next 11 months.
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10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
110000
120000
130000
140000
150000
Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12
savv
i cu
sto
mer
s
The future for savvi
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
How savvi can work for you?
Anniversary and End of Term savvi mailings
E-marketing
Social Media
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
To meet the expectations of our growing customer base and in order to be able to offer the best service possible we will introduce a series of marketing communication tools as well as new product developments.
Social Media
savvi Loans
Data Intelligence Capability through Savvi
Reporting
Customer Communications
Strategy
The future for savvi
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
What to do next?
To gain access to the savvi website please visit www.besavvi.co.uk where you will be able to Take the Tour.
To join savvi and take advantage of this free access to HCCF customers we just require the following from you:
An exclusive offer just for savvi – this can be a discount, free item, added value offer, exclusive credit offer etc
The offer limitations and all logo’s and branding that you want to use on the site
For all offers on savvi you will get:
All artwork and website amends required to the besavvi site will be designed free of charge by HCCF
You will be given various areas on the website dedicated to your offer which can be amended where appropriate. Again all free of charge
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
savvi retailer offer specification
The offer can be Discount, Free Item, Added value offer, Exclusive Credit
Offer etc.
The offer can be via your website, a code that needs to entered, or a voucher to
download and print. Please see the requirements for each of these. You will be
shown the website prior to it going live.
You will have an area on our website showing the headline which when clicked will take the customer into the detail of
the offer, from where they can link to your website,
a T&C’s pop up and/or a voucher todownload and print.
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
savvi retailer offer specification
For all offers we require Headline
Offer details and limitations Where the offer T&C’s can be found; on your
website, on the voucher which can be downloaded and printed off or as a link to a pop
up Jpeg file of your logo - please provide a
large/high resolution logo, minimum of 300 pixels wide -
but the bigger the better Jpeg files of any images (again, the bigger the
better) Your corporate colour(s) reference
If the offer is to be displayed on your website, then the link details of the webpage
If the offer is to be a voucher then a PDF of the artwork is required. Ideally this should be at
print resolution (300dpi) and in A4 PDF format
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
Interested?
Please contact either your Hitachi Capital Strategic Relationship Manager, Business Development Manager or contact the Leeds based savvi marketing team:
James WilsonCampaign ManagerE [email protected] 0113 380 1042
© Hitachi Capital (UK) PLC. 2011. All rights reserved.
Thank you