Kickin' Capital Campaigns
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Transcript of Kickin' Capital Campaigns
The Masters CircleKickin’ Capital Campaigns
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Before we begin...
QuestionsType your questions here.
How can we help you with your fundraising?
What do you want to get out of today?
Kickin’ Capital Campaigns!
✓ Before you begin
✓ What kind of Campaign?
✓ Where does it fit in your organization’s funding strategy?
✓ Who’s gonna drive the bus?
Kickin’ Capital Campaigns!
What is your campaign for?
✓ Determine Need
✓ Determine Breadth and Scope
✓ Identify Constituencies
What is your campaign for?
The feasibility of feasibility studies
✓ Case testing
✓ Interest building
✓ Reshaping goals
✓ All driven by study analysis
The feasibility of feasibility studies
Before you ask...
✓ Campaign Plan✓ Timeline and execution plan
✓ Campaign Marketing Plan✓ Messages, channels, timeline, response vehicle
✓ Create Committees✓ Recruit committee members✓ Balance management & execution time
Before you ask…
In 5, 4, 3, 2...
✓ Campaign Launch!✓ Prioritize and segment✓ Lead Donors
✓ Communications✓ Messages, channels, timeline, response vehicle
✓ Phasing✓ Multi and repeating starts
In 5, 4, 3, 2...
Celebration and Continuation
✓ When to shut down your campaign!✓ Exceeding your goal
✓ Celebrating victory
✓ What’s next?
Celebration and Continuation
The Stewardship Campaign
✓ Pledge Collection
✓ List Segmentation
✓ Annual Giving
✓ Planned Giving
The Stewardship Campaign
Any questions?
Next Masters Circle
● Next Masters Circle session is on April 22nd
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com
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