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Transcript of & Health Enterprises, Inc. MR. BROOKE FISHBACK, MBA, CGBP INTERNATIONAL SALES MANAGER HEALTH...
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Health Enterprises, Inc.
MR. BROOKE FISHBACK, MBA, CGBPINTERNATIONAL SALES MANAGER
HEALTH ENTERPRISES, INC.
EXPORT EXPO – DEC 11, 2012HEALTH ENTERPRISES, INC:
PUBLIC – PRIVATE PARTNERSHIPS“AN AMERICAN SUCCESS STORY”
• Overview of Health Enterprises, Inc.• Identifying potential partners
– Key markets:• UK• Australia
• Our partners in government:- MassExport- MOITI/SBA- U.S. Commercial Service
Agenda
Health Enterprises is leading manufacturer of niche consumer health products.
• Private company, small business, family owned & operated since 1973
We are committed to: • Developing innovative, consumer preferred innovative, consumer preferred productsproducts
• Staying focused on niche categories
• Delivering operational excellence
• Partnering with our distributors and retail customers to help them achieve strong growth
• Compliance: Medication Organizers, Pill Splitters/Crushers, Medication Dispensers (Spoons, Droppers, Oral Syringes)
• Sports Therapy/ First Aid: Hot/Cold Clay Pack, Instant Cold & Reusable Hot/Cold Pack, Hot/Cold Support Braces, TheraPod Hot/Cold Pack, Tru-Ice Ice Massager, Foot Massager, Planar Fasciitis Support, Finger Splints/Cots, Tubular Gauze, All Natural Antiseptic, Poison Ivy Soap
• Home Health: Neti Rinse Saline Nasal & Sinus Rinse Kits, Shower Sleeve, Motion & Morning Sickness Band, Nasal Aspirators, Medical ID Jewelry
• Eye & Ear: Eye Mist for dry eyes, Saline Ear Irrigator, Hearing Aid Accessories, Ear Syringes, Foam Ear Plugs, Impact Noise Reducing Ear Plugs
• Spa Therapy: TheraPed & TheraToes, 6-in-1 Manicure Tool
• Lice: 100% Effective Lice Combs, All Natural Lice Solution
Product Categories
www.healthenterprises.com Confidential Information
IDENTIFYING POTENTIAL
PARTNERS
• Direct solicitation by interested parties• Referrals from current customers,
embassies, business development offices, network contacts, ect.
• Tradeshows/events• Industry/professional organizations• Market research
– Competitive brands– Non competitive brands
Confidential Informationwww.healthenterprises.com
UK Market
• Direct to retailers: BOOTS, ALDI• Private label – Rayovac Europe• Distributors:
– KPB Consulting – Amazon UK, web shops, independent pharmacies
– ProFoot – Catalog/ mail order companies, R.N.I.D., web shops, independent pharmacies
Confidential Informationwww.healthenterprises.com
Australian
Market
• Private label – Key Pharmaceuticals (Ear Clear & Travacalm Brands)
• Private label – Covidien (Surgipack & SafeTDose Brands)
• Distributor – Budget Distributors – independent pharmacies, clinics, home health shops, web shops
Confidential Informationwww.healthenterprises.com
Our Partners in Government
Confidential Informationwww.healthenterprises.com
• Seminars – Export Logistics Series, C.G.B.P Series
• Events – Export Expo• Market research:
– International partner searches– Market review – India, Philippines
Confidential Informationwww.healthenterprises.com
• STEP Grant:– Hospitalar, F.I.M.E– Bilingual packaging creation
• Tradeshows:– MEDICA – Arab Health
• Market research/match-making:– Mexico, Brazil, Germany
Confidential Informationwww.healthenterprises.com
• www.export.gov • Gold Key:
– Ecuador, India, Philippines, New Zealand, South Africa (in 2013)
• Tradeshows/events:– Assistance/marketing/matchmaking @ MEDICA
(F.U.S.E.), Arab Health, Hospitalar– Catalog shows
Confidential Informationwww.healthenterprises.com
• Commercial News USA• Webinars• Collaboration:
– Industry Trade Advisory Committee on Small & Minority Business, “ITAC 11”
– Massachusetts DEC (District Export Council)
Confidential Informationwww.healthenterprises.com
Results
• Distribution in 60+ countries• Awards:
– Commercial News USA Consumer Goods “Exporter of the Year”
– M.A.I.B. “Ambassador’s Award”– President’s “E Award”
Confidential Informationwww.healthenterprises.com
Questions?